Cherry World, the burgeoning Los Angeles-based brand, has been making waves in the fashion industry with its unique blend of cultural nostalgia and contemporary design. Founded by a quartet of creative visionaries—photographer Glen Luchford, Frame Denim co-founder Josh LeVine, commercial artist Fergus Purcell, and stylist Fran Burns—the brand has quickly established itself as a force to be reckoned with. Following the successful launch of its Fall/Winter2024 collection in London last October, Cherry World is now poised to elevate its status by unveiling its Spring/Summer2025 collection at the prestigious Dover Street Market.

The anticipation surrounding this launch is palpable, as the first drop of the SS25 collection hits the shelves today. Drawing inspiration from a rich tapestry of Americana themes, the collection pays homage to iconic graphics and musical legends that have shaped cultural landscapes. On the moodboard for this collection were influential bands like Black Flag and The Doors, alongside early Stussy designs, the rebellious spirit of The Runaways, and Luchford’s own evocative images from the Lollapalooza festival. And, of course, the inimitable Cher makes an appearance, embodying the brand’s penchant for bold, unapologetic style.

Manufactured exclusively in Los Angeles, the SS25 collection is a testament to Cherry World’s commitment to quality and authenticity. The collection features an array of standout pieces, including airbrush sweatpants, fleece hoodies, boxy Hawaiian shirts, varsity jackets, and Oxfords. Each item is crafted in relaxed West Coast silhouettes, offering a laid-back yet sophisticated aesthetic. The garments are adorned with house iconography designed by Fergus Purcell, featuring tribal laser patterns, ‘World’ motifs, and subverted Stars and Stripes, all of which add a distinctive edge to the collection.

Josh LeVine, one of the brand’s co-founders, encapsulates the ethos of Cherry World, stating, “What has always hyped me most about what we are doing is the way we’re riffing on the subculture and counterculture of our youths—from punk and surf, to skating, hardcore, and fashion. It’s what we always found interesting and inspiring, which we’re twisting and applying to really well-made high-end gear.” This philosophy is evident in every piece of the SS25 collection, which seamlessly blends elements of nostalgia with modern design sensibilities.

The decision to launch the SS25 collection at Dover Street Market is a strategic move that underscores Cherry World’s ambition to join the ranks of fashion’s elite. Dover Street Market, known for its curated selection of avant-garde and luxury brands, provides the perfect platform for Cherry World to showcase its innovative designs to a discerning audience. The collection will be available exclusively at Dover Street Market London and on the brand’s website, cherryworld.com, ensuring that fashion enthusiasts around the globe have access to these coveted pieces.

The SS25 collection is a celebration of Cherry World’s journey thus far, as well as a glimpse into its promising future. Each piece tells a story, weaving together threads of cultural history and personal expression. The airbrush sweatpants, for example, are a nod to the DIY ethos of punk and skate culture, while the fleece hoodies offer a cozy yet stylish option for those who appreciate comfort without compromising on style. The boxy Hawaiian shirts, with their vibrant prints and relaxed fit, capture the carefree spirit of the West Coast, while the varsity jackets and Oxfords add a touch of classic Americana to the collection.

Fergus Purcell’s artistic touch is evident throughout the collection, with his signature graphics adding a layer of visual intrigue to each garment. The tribal laser patterns, ‘World’ motifs, and subverted Stars and Stripes are not merely decorative elements; they are integral to the narrative that Cherry World seeks to convey. These designs challenge conventional notions of fashion, inviting wearers to embrace their individuality and express themselves through their clothing.

The launch of the SS25 collection is accompanied by a series of events and collaborations that further cement Cherry World’s position as a cultural tastemaker. The brand has partnered with a number of musicians, artists, and influencers who embody the spirit of the collection, creating a dynamic community of creatives who share a passion for pushing boundaries and redefining norms.

As Cherry World continues to grow and evolve, its founders remain committed to their original vision: to create high-quality, thoughtfully designed clothing that resonates with a diverse audience. The SS25 collection is a testament to this vision, offering a range of pieces that are as versatile as they are stylish. Whether you’re drawn to the bold graphics, the relaxed silhouettes, or the rich cultural references, there’s something in this collection for everyone.

Cherry World’s Spring/Summer2025 collection is a bold statement of intent, showcasing the brand’s ability to blend nostalgia with innovation. With its launch at Dover Street Market, Cherry World is poised to make a significant impact on the global fashion stage, capturing the hearts and minds of those who appreciate the intersection of art, culture, and style. As the brand continues to forge its path, one thing is clear: Cherry World is not just a fashion label; it’s a movement, and it’s here to stay.

 

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