Maranello, January 14, 2025 — As the build-up to the 2025 FIA World Endurance Championship (WEC) season begins, Ferrari, the emblem of Italian automotive excellence, embarks on an inspiring journey to connect its legacy with modern-day motorsport through a new social media campaign. This initiative not only celebrates the people and stories behind Ferrari’s Hypercar programme but also paves the way for the much-anticipated unveiling of the 499P, Ferrari’s racing masterpiece, scheduled for February 14 in Maranello.

This year, the campaign kicks off with Antonello Coletta, Head of Ferrari Endurance and Corse Clienti, taking center stage. The debut of the 499P will mark Ferrari’s renewed commitment to dominating endurance racing, starting with the Qatar 1812 km, the season’s opening WEC race. With the dynamic trios of Nielsen-Fuoco-Molina and Pier Guidi-Calado-Giovinazzi behind the wheel, Ferrari aims to extend its legendary performance streak into a third consecutive season.

A Legacy Born in Endurance Racing

Since its inception in 1947, Ferrari has remained synonymous with passion, innovation, and relentless pursuit of excellence. The roots of this legendary story are deeply embedded in endurance racing, a discipline that challenges not only machines but also human endurance and ingenuity. Though the sport has evolved significantly over the decades, Ferrari’s commitment to its core value of passion remains steadfast.

The World Endurance Championship is one of motorsport’s most demanding series, requiring unparalleled engineering precision, teamwork, and driver skill. Ferrari’s participation is not merely about winning races but about pushing the boundaries of performance, exploring innovative technologies, and demonstrating the indomitable spirit that defines the Prancing Horse.

The 499P: Ferrari’s Racing Icon

The centerpiece of Ferrari’s 2025 WEC campaign is the 499P, a car that encapsulates the brand’s philosophy of blending artistry with cutting-edge engineering. The Hypercar will make its racing debut at the Qatar 1812 km, marking a significant milestone for the Ferrari – AF Corse team. The car is designed to compete in the Hypercar class, which represents the pinnacle of endurance racing and embodies the future of performance.

The 499P is not just a machine but a symbol of Ferrari’s return to the forefront of endurance racing, reflecting decades of expertise and innovation. Following back-to-back victories at the 24 Hours of Le Mans in 2023 and 2024, Ferrari is determined to continue its dominance in one of the most prestigious motorsport arenas.

The Team Behind the Success

While the 499P is a marvel of engineering, Ferrari’s success is equally dependent on the people who bring it to life. From the engineers and mechanics in the Maranello workshop to the drivers who risk everything on the track, each individual is an integral part of the Ferrari – AF Corse team.

Antonello Coletta: The Visionary Leader

The social media campaign begins with Antonello Coletta, a driving force behind Ferrari’s endurance racing program. As the Head of Ferrari Endurance and Corse Clienti, Coletta embodies the spirit of determination and passion that defines Ferrari. Under his leadership, Ferrari has re-established itself as a powerhouse in endurance racing, earning accolades and pushing the boundaries of what’s possible.

In the campaign, Coletta shares his insights into Ferrari’s philosophy, emphasizing the connective effort required to achieve greatness in such a demanding sport. “Every person in this team carries the legacy of Ferrari,” Coletta states. “From the workshop to the racetrack, it’s our shared passion that drives us to exceed expectations.”

Drivers: The Heroes of the Track

Ferrari’s endurance success is brought to life by its extraordinary driver lineups. Returning for their third consecutive season, the trios of Nielsen-Fuoco-Molina and Pier Guidi-Calado-Giovinazzi are poised to lead the charge in the 2025 season.

Nicklas Nielsen, Antonio Fuoco, and Miguel Molina: This trio has demonstrated remarkable consistency and skill, navigating the challenges of endurance racing with precision and teamwork.

Alessandro Pier Guidi, James Calado, and Antonio Giovinazzi: A team of seasoned professionals, they bring experience and a relentless drive to compete at the highest level.

These drivers are not only athletes but also ambassadors of Ferrari’s philosophy. Their stories, showcased through personal quotes and stunning visuals, highlight the human aspect of endurance racing—courage, perseverance, and a deep connection with the machine.

Engineering Excellence

The 499P’s performance is a testament to the ingenuity and dedication of Ferrari’s engineers and designers. Endurance racing pushes every component of a car to its limits, and the 499P is no exception. The car’s development reflects Ferrari’s ability to merge cutting-edge technology with the timeless elegance that defines its brand.

Key features of the 499P include:

•Advanced Aerodynamics: The 499P’s aerodynamic design ensures optimal performance and stability, even at high speeds.

•Hybrid Powertrain: Combining a traditional combustion engine with hybrid technology, the 499P represents Ferrari’s commitment to sustainable performance.

•Innovative Materials: Lightweight yet durable materials ensure the car is both agile and robust, capable of enduring the grueling demands of endurance racing.

The Role of Social Media

Ferrari’s 2025 WEC campaign is not just about competing on the track; it’s also about engaging with a global audience. Through its official Instagram profile (@ferrarihypercar), Ferrari invites fans to join the journey, offering exclusive behind-the-scenes content, personal stories, and thrilling visuals.

The campaign’s goal is to highlight the individuals who make Ferrari’s Hypercar program exceptional, from engineers to drivers. Personal quotes, videos, and photos bring their stories to life, offering a glimpse into the dedication and passion required to compete at the highest level.

This digital narrative reinforces Ferrari’s position as a brand that values not only innovation but also the human spirit that drives its success.

A Season of Challenges and Opportunities

The 2025 WEC season presents both challenges and opportunities for Ferrari. Competing against some of the world’s best teams and drivers, the stakes are higher than ever. Races like the 24 Hours of Le Mans and the season opener in Qatar will test the limits of the 499P and its team.

However, Ferrari thrives under pressure. With a legacy built on resilience and a proven track record of success, the team is well-equipped to face whatever challenges come their way. Every race is an opportunity to push boundaries, innovate, and reaffirm Ferrari’s dominance in endurance racing.

The Essence of Ferrari

At its core, Ferrari is about passion—passion for speed, precision, and the relentless pursuit of excellence. This passion unites every member of the Ferrari – AF Corse team, from the workshop to the track. It’s a passion that has driven the brand for nearly eight decades and continues to inspire its journey into the future.

Through its 2025 WEC campaign, Ferrari celebrates not just its racing heritage but also the people who make it possible. Whether it’s the engineers designing the 499P, the drivers pushing the car to its limits, or the fans cheering from around the world, every individual contributes to the legacy of the Prancing Horse.

Looking Ahead

As Ferrari prepares to unveil the 499P on February 14, anticipation is at an all-time high. This moment will not only mark the beginning of a new season but also a continuation of Ferrari’s legendary story in endurance racing. With a team united by passion, determination, and expertise, Ferrari is ready to face the challenges of the 2025 WEC season and beyond.

Through its innovative social media campaign, Ferrari invites fans to join this journey, celebrating the people, the car, and the spirit that make Ferrari an enduring icon of excellence. From Maranello to the world’s most prestigious racetracks, the Prancing Horse continues to inspire, innovate, and lead the way.

 

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