In a world where trends often dictate our choices, stepping away from the mainstream can feel daunting. Yet, it’s in the overlooked and underappreciated that we often find the most profound beauty. Sherwin-Williams’ designation of Radiant Lilac (SW 0074) as the “Loneliest Color” of 2025 invites us to reconsider our perceptions and embrace the unique.
The Story Behind Radiant Lilac
Radiant Lilac, a soft yet striking mauve-violet hue, was the least-tinted color in Sherwin-Williams’ palette in 2024, with fewer than 1,000 gallons sold. Despite its low popularity, the company saw potential in this shade’s ability to convey confidence and individuality. By highlighting Radiant Lilac, Sherwin-Williams challenges us to look beyond popularity and appreciate the intrinsic value of colors that don’t conform to current trends.
A Campaign of Confidence and Self-Expression
To bring Radiant Lilac into the spotlight, Sherwin-Williams partnered with WNBA rookie Paige Bueckers and legendary Harlem couturier Dapper Dan. Bueckers debuted the color in a custom tracksuit designed by Dapper Dan during her homecoming game in Minneapolis. This collaboration symbolizes a celebration of individuality and encourages people to express themselves unapologetically, whether through fashion, sports, or interior design.
Designing with Radiant Lilac
Incorporating Radiant Lilac into your home may seem bold, but with thoughtful application, it can transform spaces:
- Accent Walls: Use Radiant Lilac to create a focal point in a room, adding depth and warmth.
- Furniture Pieces: Revitalize old furniture by painting them in this hue, bringing a touch of elegance and uniqueness.
- Textiles and Accessories: Introduce the color through pillows, curtains, or rugs to subtly infuse spaces with its charm.
Pairing Radiant Lilac with complementary colors enhances its appeal. For instance, combining it with deep walnut tones, gold accents, or even black elements can create a sophisticated and balanced aesthetic.
Breaking Away from Neutrals
While neutrals have long dominated interior design, there’s a growing shift towards embracing more expressive and personality-driven colors. Radiant Lilac offers an opportunity to break free from the monotony and infuse spaces with character and emotion. As Sherwin-Williams’ Director of Color Marketing, Sue Wadden, notes, “It’s about celebrating the unexpected—the things we’re not looking for.”
Engaging with the Campaign
Sherwin-Williams encourages individuals to explore Radiant Lilac by offering free color chips and peel-and-stick samples. Additionally, by ordering these samples between May 21 and June 30, 2025, participants are automatically entered into a sweepstakes to win a trip for two to a professional women’s basketball game in Dallas.
Conclusion: Redefining Beauty in Design
Radiant Lilac’s journey from obscurity to prominence serves as a reminder that beauty isn’t solely defined by popularity. By embracing colors like Radiant Lilac, we not only enrich our environments but also celebrate individuality and the courage to stand out. As we reconsider our design choices, let’s allow ourselves the freedom to explore the unconventional and find inspiration in the unexpected.
