Since its inception in 1946, Rodd & Gunn has established itself as a leader in the world of high-quality menswear, with a strong emphasis on craftsmanship, quality, and timeless style. Hailing from New Zealand, the brand has garnered a loyal following across the globe, with over 240 stores worldwide. And now, Rodd & Gunn is making a bold statement in the fashion capital of the world with the opening of its first Manhattan flagship store.
A Decade in the Making
Finding the perfect location for the flagship store was no small feat. The search took Rodd & Gunn a decade, as the brand sought a space that would not only reflect the brand’s rich heritage and aesthetic but also resonate with the discerning tastes of Manhattan’s fashion-conscious consumers.
In May 2024, Rodd & Gunn finally opened the doors of its highly anticipated flagship store, located at 125 Fifth Avenue in the heart of Manhattan’s Flatiron District. The 4,056 square-foot space, affectionately referred to as a “lodge,” is a testament to the brand’s unwavering commitment to quality and style, with every detail meticulously crafted to create an immersive shopping experience.
A Shopping Experience Like No Other
From the moment customers step through the doors, they are transported into the world of Rodd & Gunn, surrounded by the brand’s iconic blend of classic tailoring and modern design. The store features an extensive range of menswear, including tailored clothing, casualwear, footwear, and accessories, all of which are displayed in a manner that encourages exploration and discovery.
But the Rodd & Gunn flagship store isn’t just about shopping. The brand has also incorporated a number of unique experiences and amenities that are designed to make the store a destination in its own right.
For example, the store features an in-house tailor who is available for fittings and alterations, ensuring that customers walk away with garments that fit perfectly. There’s also a bar serving up a selection of fine wines and spirits, which customers can enjoy while they browse or relax in the store’s comfortable seating areas.
Celebrating of New Zealand Heritage
While Rodd & Gunn has made a name for itself on the global stage, the brand has never forgotten its New Zealand roots. The Manhattan flagship store pays homage to the brand’s heritage, with design elements that evoke the natural beauty and cultural richness of New Zealand.
From the use of native timber and stone in the store’s fittings to the incorporation of traditional Māori symbols and motifs in the decor, the store is a celebration of New Zealand’s unique cultural identity. And with a team of passionate and knowledgeable staff on hand to share the brand’s story, customers are sure to leave the store with a deeper appreciation for the rich heritage that underpins every Rodd & Gunn garment.
Future Development
The opening of the Manhattan flagship store marks a significant milestone for Rodd & Gunn, as the brand continues to expand its global presence and build on its reputation for quality and style. But more than that, the store is a testament to the brand’s unwavering commitment to creating a shopping experience that is both memorable and enjoyable.
As Rodd & Gunn looks to the future, one thing is certain: the brand will continue to innovate, evolve, and delight customers around the world, always staying true to the values and heritage that have made it a leader in the world of high-quality menswear.
