atmos, one of Japan’s leading retailers and cultural tastemakers, is stepping back into the live event scene with the highly anticipated return of atmosCon. After a COVID-induced hiatus that put a pause on in-person gatherings, this vibrant convention is making its comeback in April 2025, promising to be bigger and better than ever. Held in Tokyo’s iconic Shinjuku Sumitomo Building, atmosCon 2025 will run from April 19th to April 20th, marking a new chapter in the brand’s evolution as a key player in the global sneaker and streetwear landscape.

From Digital Hiatus to Live Reinvention

atmosCon, first launched in 2013, quickly became a must-attend event for shoe enthusiasts and streetwear aficionados. Showcasing major global brands like Nike, adidas, and ASICS alongside smaller, cutting-edge labels, the event has grown exponentially in both scope and attendance. However, like many live events, atmosCon was forced to take a backseat during the pandemic. While the brand offered a digital edition of the event in 2021, the absence of an in-person gathering left a gap in the sneakerhead community.

In the years since, atmos has kept its momentum, branching into larger activations and collaborations, including adidasCon by atmos in 2023 and 2024. These events paved the way for the return of atmosCon, with lessons learned and bigger ambitions fueling the upcoming convention.

Sneakers and Beyond: A Broader Vision for atmosCon 2025

While sneakers remain at the heart of atmosCon, this year’s event is expanding its horizons. With its sights set on becoming “Asia’s leading cultural convention,” atmosCon 2025 will go beyond footwear to incorporate music, food, sports, and art, reflecting the multifaceted interests of its audience.

This shift is part of a larger strategy to attract a broader demographic and transform the event into a holistic celebration of modern culture. By integrating these elements, atmosCon positions itself as more than just a sneaker showcase—it becomes a hub for creativity, innovation, and community.

Exhibitors: The Heavyweights of the Footwear World

Sneaker enthusiasts can expect an impressive lineup of brands at atmosCon 2025, with nearly all the major players confirmed as exhibitors. The event will feature:

•Nike

•adidas

•ASICS

•New Balance

•On

•PUMA

•Converse

•Crocs

•Vans

These household names will be joined by emerging brands and independent designers, offering attendees a diverse range of products, collaborations, and exclusives to explore.

The Evolution of atmosCon: From 2013 to 2025

atmosCon has come a long way since its inaugural edition in 2013. Each iteration has pushed boundaries, not only in terms of scale but also in its approach to engaging with attendees. By 2019, the event had reached its “vol. 7,” drawing significant crowds and cementing its status as a key date on the sneaker and streetwear calendar.

For 2025, atmos is looking to surpass previous attendance records while enhancing the overall experience. The two-day format allows for more programming and opportunities for interaction, ensuring that every attendee leaves with something memorable.

The Location: Shinjuku Sumitomo Building

The choice of venue, Tokyo’s Shinjuku Sumitomo Building, reflects the ambition and scale of atmosCon 2025. Located in the bustling Shinjuku City ward, the building offers ample space for exhibitors, activations, and cultural programming. Its central location makes it accessible for both local attendees and international visitors, reinforcing atmosCon’s reputation as a global event.

Tickets and Membership Perks

Tickets for atmosCon 2025 go on sale January 31st, with discounted rates available for atmos members. This membership perk highlights the brand’s commitment to its loyal community, rewarding those who have supported atmos throughout its journey.

Given the event’s growing popularity and expanded programming, tickets are expected to sell quickly. Sneaker enthusiasts, collectors, and cultural explorers alike are encouraged to secure their spots early to avoid missing out.

What to Expect: Programming Highlights

The expanded scope of atmosCon 2025 ensures there’s something for everyone. Here are some of the key highlights attendees can look forward to:

Exclusive Product Launches and Collaborations

As in past editions, atmosCon will serve as a platform for exclusive product launches, limited-edition drops, and brand collaborations. Attendees can expect to see:

•Limited-run sneakers from top brands like Nike and adidas

•Collaborative collections featuring atmos and guest designers

•Early previews of upcoming releases

Cultural Activations

To reflect its broader vision, atmosCon will feature a range of activations that celebrate music, art, and food. These include:

•Live performances by up-and-coming and established artists

•Art installations from local and international creatives

•Food experiences curated by top chefs, offering a mix of street food and gourmet dining

Sports and Interactive Experiences

Sports will also play a significant role at this year’s event, with interactive installations and activities that invite attendees to get involved. From basketball tournaments to sneaker customization workshops, the event will encourage participation and engagement.

Panel Discussions and Meet-and-Greets

As always, atmosCon will offer opportunities for attendees to learn from and connect with industry leaders. Panels, Q&A sessions, and meet-and-greets will feature:

•Designers from major brands

•Cultural influencers

•Experts in the sneaker and streetwear industries

These sessions provide valuable insights and foster a sense of community among attendees.

atmosCon’s Role in Asia’s Cultural Landscape

With its expanded focus, atmosCon 2025 aims to solidify its status as Asia’s premier cultural convention. The event’s integration of sneakers, music, art, and food reflects the dynamic and interconnected nature of contemporary culture, particularly in a city as vibrant as Tokyo.

By positioning itself as a cultural hub, atmosCon not only celebrates the past and present of sneaker culture but also shapes its future. The event serves as a platform for emerging talent, innovative ideas, and global collaboration, ensuring that atmosCon remains at the forefront of cultural evolution.

A New Era for atmosCon

The return of atmosCon marks a significant moment not only for atmos but for the wider sneaker and streetwear community. With its expanded vision, the event promises to be more than just a convention—it’s a celebration of creativity, community, and culture.

For fans, collectors, and curious newcomers alike, atmosCon 2025 is an unmissable opportunity to experience the best of what sneakers and modern culture have to offer. As tickets go on sale, anticipation builds for what is sure to be a landmark event in Tokyo this April.

Whether you’re a long-time attendee or a first-time visitor, atmosCon’s return invites everyone to be part of this new era of cultural connection.

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