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DRIFT - Fashion, Sneakers, Art & Lifestyle Magazine

Jon Batiste performs onstage wearing a gold suit, smiling as he plays a black Steinway & Sons grand piano against a colorful festival backdrop

A Review: Jon Batiste’s Evolution, From New Orleans Tradition to Modern Innovation

Jon Batiste (Grammy-Oscar Award Winning Musician’s latest album, “Big Money,”)  stands under the red stone cliffs of Colorado’s Red Rocks Amphitheatre, melodica in hand, watching the late-afternoon light settle over the canyon. In a moment between soundcheck and showtime, he smiles and says, “It’s an unusual artifact. You can’t hold music.” The line has the […]

Kendrick Lamar wearing a black blazer, dark shirt, and tinted sunglasses stands in front of a grey Spotify-branded backdrop, posing confidently for event photos

The Hold-Up: Inside the Delayed Kendrick Lamar × South Park Comedy Project

intro The live-action comedy developed by Kendrick Lamar in partnership with South Park creators Trey Parker and Matt Stone has been one of Hollywood’s most intriguing projects since the moment it was announced. Conceived under Lamar’s PGLang banner and Parker and Stone’s Park County, the film promised a collision of artistic worlds rarely seen on […]

A small structured handbag woven entirely from dark indigo Japanese denim. The bag features a tightly interlaced basket-weave pattern, creating a sculptural, textured surface. It has a rounded rectangular body with softly curved edges and a matching woven top handle, giving it a cohesive, artisanal appearance. The silhouette is compact, minimal, and architectural, photographed against a clean light-grey background

The Luca Woven Mini Bag: An Essential

The Luca Woven Mini Bag emerges as one of those rare accessories that feel discovered rather than designed, as though it existed before someone decided to introduce it to the world. Made from 100% cotton deadstock Japanese denim, the bag expresses a kind of quiet authority rooted in technique, materiality, and intention. It carries the […]

A single Bang & Olufsen Beolab 90 Titan Edition speaker stands centered in a vast, minimalist gallery-like room with a geometric ceiling and soft neutral lighting, emphasizing its futuristic titanium form and multi-driver design

Bang & Olufsen Celebrates 100 Years With the Beolab 90 Titan Edition

a century When a brand reaches a century in business, it must choose whether to celebrate with nostalgia or innovation. For Bang & Olufsen, the Danish audio house synonymous with sculptural minimalism and uncompromising engineering, the answer is both. The Beolab 90 Titan Edition, unveiled to mark 100 years of B&O sound, is the company’s […]

A graphic image featuring the classic Vine logo in white cursive lettering centered against a background of overlapping green shapes and gradients, echoing the original app’s signature color palette and visual identity

The Lost Archive Returns: diVine and the New Age of Vine

After nearly a decade of absence, the six-second world that shaped an entire era of internet humor has quietly stepped back into the spotlight. Vine—once the birthplace of a generation of creators, memes, and cultural touchstones—has been revived in a new form known as diVine. But this return isn’t an exact resurrection. Instead, it’s a […]

Side-by-side product photo of two ASICS GEL-KAYANO 12.1 sneakers from the KITH x Marvel vs. Capcom collaboration, featuring the olive Guile-inspired pair and the navy-and-red Captain America-inspired pair on a light grey background

KITH x Marvel vs. Capcom x ASICS GEL-KAYANO 12.1

the evolve The arrival of the KITH x Marvel vs. Capcom x ASICS GEL-KAYANO 12.1 “Captain America vs. Guile” marks one of the most ambitious footwear releases of the year, the kind of multi-directional drop that feels engineered not just for fans of sneakers, but for lovers of combat games, comic storytelling, and modern streetwear […]

Two models wear Ricola’s herbal-scented winter scarves in green and yellow, styled against a deep green backdrop. The scarves feature bold Ricola branding and are paired with neutral, layered outerwear

Ricola Fights the Cold With Scarves That Smell Like Cough Drops

In the ever-crowded landscape of seasonal marketing, most brands fall into predictable rhythms—cozy visuals, cinnamon-spiced taglines, a palette of reds and whites that signal the arrival of cold weather. But Ricola, the Swiss herbal cough drop icon, has chosen to cut through the winter noise in a way that no one saw coming. Their new […]

A vibrant Andy Warhol screenprint featuring two overlapping images of Superman in flight—one in bold comic-book colors and the other rendered as a shimmering, outlined figure on a black background, highlighting Warhol’s signature pop-art style and diamond-dust effects

Andy Warhol’s Superman (1981): A Diamond-Dust Resurrection of the American Myth

When Andy Warhol created Superman in 1981 as part of his celebrated Myths portfolio, he was not simply representing a pop-culture icon; he was diagnosing the American psyche. The superhero was no longer a comic-book fantasy confined to drugstore racks and childhood bedrooms. By the 1980s, Superman had already crossed into the cultural bloodstream—part morality […]

Jessie Murph with long dark hair stands confidently inside a large circular concrete frame, wearing a white crop tank top, dark leather pants, and layered jewelry, set against an industrial textured wall

I Stay I Leave I Lose: Jessie Murph’s Most Brutal Confession Yet

Jessie Murph has built her career on emotional candor, but “I Stay I Leave I Lose” cuts even deeper, shaping a portrait of someone trapped between heartbreak and self-preservation. The song centers on a devastating paradox: whether she holds on or walks away, the outcome feels like loss. Murph’s voice—raw, cracked at the edges, and […]

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