DRIFT

DRIFT - Fashion, Sneakers, Art & Lifestyle Magazine

Kendrick Lamar wearing a black blazer, dark shirt, and tinted sunglasses stands in front of a grey Spotify-branded backdrop, posing confidently for event photos

The Hold-Up: Inside the Delayed Kendrick Lamar × South Park Comedy Project

intro The live-action comedy developed by Kendrick Lamar in partnership with South Park creators Trey Parker and Matt Stone has been one of Hollywood’s most intriguing projects since the moment it was announced. Conceived under Lamar’s PGLang banner and Parker and Stone’s Park County, the film promised a collision of artistic worlds rarely seen on […]

A small structured handbag woven entirely from dark indigo Japanese denim. The bag features a tightly interlaced basket-weave pattern, creating a sculptural, textured surface. It has a rounded rectangular body with softly curved edges and a matching woven top handle, giving it a cohesive, artisanal appearance. The silhouette is compact, minimal, and architectural, photographed against a clean light-grey background

The Luca Woven Mini Bag: An Essential

The Luca Woven Mini Bag emerges as one of those rare accessories that feel discovered rather than designed, as though it existed before someone decided to introduce it to the world. Made from 100% cotton deadstock Japanese denim, the bag expresses a kind of quiet authority rooted in technique, materiality, and intention. It carries the […]

A close-up side view of the Air Jordan 6 “Oreo” sneaker, featuring a black nubuck upper with white leather overlays, a speckled black-and-white midsole, and an icy translucent outsole, photographed against a neutral backdrop

Double-Stuffed: Air Jordan 6 “Oreo” Expected to Return

The shoe world never forgets. Certain colorways sit dormant for years, almost mythic in their absence, only to re-emerge and set the scene into a collective frenzy. The Air Jordan 6 “Oreo” is one of those pairs—an understated two-tone classic that debuted in 2010, disappeared too quickly, and has steadily grown in legend ever since. […]

Black-and-white photo of three seated men wearing graphic De La Soul x Levi’s T-shirts, sitting on a sofa in a minimal studio space

Levi’s® Launches De La Soul T-Shirt Collection Inspired by Vintage Samples: A Cultural Revival Rooted in Hip-Hop History

intro Every few years, the fashion world and the music world collide in a way that feels not only timely but necessary—a moment where apparel becomes a vehicle for preserving culture, amplifying legacy, and reintroducing history to a new generation. Levi’s®, the centuries-old denim titan whose roots intertwine deeply with American counterculture, has embarked on […]

Aqua blue and petrol black camouflage three-pocket watch roll made of Cordura canvas, opened to reveal two wristwatches resting inside a soft black suede interior, displayed on a light blue background

Tactical Elegance: Inside Bramford London Aqua Blue Three-Pocket Watch Roll

utility There is a special intimacy in the way collectors store their watches—a small ritual that communicates respect, intention, and a kind of softened ceremony within daily life. The Bramford London Aqua Blue camouflage watch roll in petrol black embraces that ritual with a deliberate balance of craftsmanship and contemporary style. It is not only […]

A person crouches outdoors on an open steppe landscape wearing a multicolored knit balaclava and sweater, with a large brown eagle perched on their shoulder. The scene evokes traditional falconry culture against a vast, sunlit horizon

thisisneverthat × GORE-TEX: Seoul’s Weatherproof Aesthetic Revolution

Korean streetwear has never been static. It moves with the pace of Seoul—quick, layered, unpredictable, brimming with energy that flickers between subcultures, neighborhoods, and late-night scenes. Amid this momentum, thisisneverthat® has become one of the few brands capable of translating that energy into garments: silhouettes that feel lived in, graphics that resonate with memory and […]

A sculptural McDonald’s meal recreated entirely in Tiffany Blue paper, featuring a tall drink cup with straw, a folded burger wrapper, scattered paper fries spilling from a small fry packet, and a crinkled takeout bag. All elements are hand-drawn with black linework, blending the Tiffany & Co. logo with McDonald’s arches, set against a clean white background

Tiffany Blue Supersize: When the Guggenheim Reimagines the Everyday

There are moments in museum history when context becomes the medium. When the white walls, architectural curves, and institutional authority do more than frame an artwork—they transform it. The Guggenheim has long understood this alchemy, and the image of a meticulously crafted Tiffany Blue McDonald’s meal—bag, cup, burger, and fries reimagined entirely in paper—feels like […]

Bright orange knit Chrome Hearts gloves featuring black gothic “CHROME” lettering across the back and repeating black cross motifs along the fingers, shown packaged with a black tag displaying the Chrome Hearts logo

Chrome Hearts Check Orange Gloves

The Chrome Hearts Check Orange Gloves epitomize the brand’s unique ability to elevate everyday items into expressive, culturally significant pieces. In transforming mundane objects, Chrome Hearts skillfully integrates biker culture, streetwear, and outsider aesthetics with its iconic gothic typography and cross iconography. This approach, seen in the Check Orange Gloves, exemplifies Chrome Hearts’ creative prowess. […]

Air Jordan 3 “Champagne & Oysters” sneakers in sail tumbled leather with smooth beige overlays, metallic gold eyelets and Jumpman logos, and an icy translucent outsole, photographed against a warm cream-yellow background

Air Jordan 3 “Champagne & Oysters”

a new The Air Jordan 3 has always carried an aura of refinement within its athletic legacy, but the new “Champagne & Oysters” colorway elevates that balance into something unmistakably luxurious. Set for a late-November 2025 release, this women’s exclusive—though certain to attract all genders—interprets the familiar AJ3 through a lens of celebration and quiet […]

A black Supreme × True Religion earflap cap featuring contrast white stitching, a denim pocket with the True Religion horseshoe design on the side, and brown faux-fur lining around the earflaps

The Denim Revival: Supreme Reimagines True Religion for Fall/Winter 2025

manhattan Every few seasons, Supreme returns to the cultural well to pull up something paradoxically obvious yet deeply surprising. For Week 13 of Fall/Winter 2025, that “something” is a collab with True Religion—yes, the horseshoe-stitched, hyper-iconic, early-2000s denim label that once defined the silhouette of a specific American dream. It’s a pairing that feels both […]

Most Popular