DRIFT

Jeezy and DJ Drama walking outdoors together, Jeezy in a denim jacket and cap, DJ Drama in a black jacket and gold chain, both smiling as they reunite.

Still Snowin: Jeezy & Drama Bring Back the Mixtape Hustle

“Still Snowing,” Jeezy’s sequel to his classic Trap or Die era mixtapes with DJ Drama, lands as both a nostalgia trip and a statement of survival. The tape feels like a throwback to the mid-2000s when Jeezy’s snowman symbol reigned supreme, yet it avoids being dated by reasserting his grit and wisdom. DJ Drama’s booming […]

Gorgeous: Doja Cat and Yseult’s Parallel Paths in Beauty, Chaos, and Reinvention

Gorgeous: Doja Cat and Yseult’s Parallel Paths in Beauty, Chaos, and Reinvention

The word gorgeous carries multiple lives when placed in the mouths of artists like Doja Cat and Yseult. For Doja, it is often laced with irony, comedy, and sharp critique of pop culture’s obsession with surface aesthetics. For Yseult, the French singer celebrated for her radical honesty and commanding stage presence, gorgeous is reclamation—a word […]

Charm Culture: How Pop Mart Redefined the Bag Accessory

Charm Culture: How Pop Mart Redefined the Bag Accessory

Fashion has always thrived on the smallest details. From keychains in the Y2K era to enamel pins in the mid-2010s, accessories have carried the power to define style movements. In 2025, that power belongs to Pop Mart charms. These miniature collectibles have jumped from display shelves into everyday life, fast becoming the “must-have” additions to […]

Kesha’s “RED FLAG.”: A Pop Anthem of Chaos and Clarity

Kesha’s “RED FLAG.”: A Pop Anthem of Chaos and Clarity

  Kesha has always thrived in contradiction. Her music has danced between glitter-drenched rebellion and moments of raw introspection, and her latest single, “RED FLAG.,” exemplifies this dynamic perfectly. Released on July 4, 2025, as part of her new album . (stylized as “Period”), this track finds Kesha reclaiming her love for the reckless, all […]

Chrome Hearts Honolulu exclusive white long sleeve tee with red hibiscus flower back print and pocket cross detail

The Chrome Hearts Honolulu Exclusive State Flower Long Sleeve

Chrome Hearts’ Honolulu Exclusive State Flower Pocket Long Sleeve in White/Red is more than a graphic tee — it’s a rare hybrid of Gothic West Coast bespoke and island warmth, a garment that holds a deeper story within every thread and print. This exclusive long sleeve, sold only through the Honolulu boutique, embodies the local […]

The Brooks Launch 6 & Adrenaline GTS 19 “Old Glory” Edition

The Brooks Launch 6 & Adrenaline GTS 19 “Old Glory” Edition

Running has always carried symbolic weight — a sport that embodies freedom, individuality, and community all at once. For many American runners, this symbolism is deeply intertwined with national identity and personal pride. In 2019, Brooks Running channeled this spirit into two of its most beloved models: the Launch 6 and Adrenaline GTS 19. Dubbed […]

Martin Creed’s Work No. 233: A Minimalist Rebellion in Two Words

Martin Creed’s Work No. 233: A Minimalist Rebellion in Two Words

In the field of conceptual art, few artists have captured the paradoxical combination of simplicity and provocation quite like Martin Creed. His Work No. 233, from Cubitt Print Box (2000) — a minimal inkjet print that features the curt, dismissive phrase “fuck off” floating in a sea of white space — stands as one of […]

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