Hyein of NewJeans Shines in Louis Vuitton x Murakami Blend for Dazed Korea
January 19, 2025
In January 2025, Hyein, the youngest member of the K-pop group NewJeans, graced the cover of Dazed Korea‘s special issue, showcasing the collaborative collection between Louis Vuitton and renowned Japanese artist Takashi Murakami. This feature not only highlighted Hyein’s burgeoning influence in the fashion industry but also underscored the seamless integration of contemporary art and luxury fashion.
Hyein’s Ascendancy in Fashion
Since her debut with NewJeans, Hyein has rapidly emerged as a fashion icon. Her appointment as a global ambassador for Louis Vuitton in December 2022 marked a significant milestone, positioning her among the youngest to represent the esteemed brand. This role has afforded her opportunities to participate in high-profile events, including attending Louis Vuitton’s 2023 Fall/Winter show, where her presence garnered significant media attention.
The Louis Vuitton x Takashi Murakami Collaboration
The partnership between Louis Vuitton and Takashi Murakami is a revival of their earlier collaborations, which began in 2003 under the direction of then-creative director Marc Jacobs. Murakami’s vibrant and whimsical designs, such as the iconic multicolored monogram and cherry blossom motifs, infused a playful spirit into Louis Vuitton’s classic aesthetic. The 2025 collection continues this legacy, introducing fresh designs that blend Murakami’s distinctive artistry with Louis Vuitton’s craftsmanship.
Hyein’s Feature in Dazed Korea
In the January 2025 issue of Dazed Korea, Hyein is featured in a series of photographs that capture her youthful energy and sophisticated style. Adorned in pieces from the Louis Vuitton x Murakami collection, she effortlessly embodies the fusion of high fashion and contemporary art. The editorial emphasizes bold colors, intricate patterns, and Murakami’s signature motifs, all harmoniously integrated into Louis Vuitton’s designs.
Reflections on Collaborating with Murakami
In the accompanying interview, Hyein reflects on her experience working with Takashi Murakami during NewJeans’ Japanese debut single, “Supernatural.” She expresses gratitude for the opportunity to engage with Murakami’s artistry, noting that the collaboration added a unique dimension to their music video and promotional materials. This partnership not only enhanced the visual appeal of their debut but also signified a meaningful intersection between K-pop and contemporary art.
The Intersection of K-pop and High Fashion
Hyein’s involvement in this high-profile collaboration exemplifies the growing synergy between K-pop idols and luxury fashion houses. As K-pop continues to exert global influence, fashion brands increasingly recognize the value of partnering with these artists to reach diverse and expansive audiences. Hyein’s feature in Dazed Korea not only highlights her individual style but also reflects broader trends in the fashion industry, where cultural and artistic collaborations are becoming more prevalent.
Hyein’s feature in Dazed Korea‘s January 2025 issue, showcasing the Louis Vuitton x Takashi Murakami collection, marks a significant moment in her career and underscores the dynamic relationship between fashion, art, and music. As NewJeans continues to rise in prominence, Hyein’s role as a fashion ambassador and collaborator positions her as a key figure at the nexus of these creative industries.
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