The Super Bowl is not just a stage for elite football talent—it’s also a platform for personal expression, creativity, and style. This year, Philadelphia Eagles cornerback Cooper DeJean will make a statement both with his game and his custom-designed cleats as he takes the field on his 22nd birthday at Super Bowl LIX in New Orleans.
DeJean’s cleats, crafted by NXT LVL Customs, a father-son duo from Yardley, Pennsylvania, are a testament to the passion, dedication, and artistry behind sports fashion. Ryan and Ron Stevens, the creative minds behind the brand, have worked tirelessly to bring a one-of-a-kind design to life for one of football’s rising stars.
A Special Super Bowl for Cooper DeJean
Turning 22 on the Biggest Stage in Football
Cooper DeJean has already made a name for himself as a standout cornerback for the Philadelphia Eagles, and now he’s preparing for the biggest game of his career—on his 22nd birthday. Playing in a Super Bowl is a rare and incredible milestone for any player, but to do so on such a significant personal day makes it even more memorable.
The Significance of Custom Cleats
In recent years, custom footwear has become an essential part of the game, allowing players to express their personalities, passions, and causes. From tribute designs to inspirational messages, custom cleats are more than just gear—they’re statements of identity.
For DeJean, this Super Bowl LIX will be about more than just the game; it will also be a showcase of his personal style and the craftsmanship of NXT LVL Customs.
Meet NXT LVL Customs: The Artists Behind the Cleats
A Father-Son Duo Bringing Creativity to the NFL
The custom cleats movement has seen many talented designers, but few have the story and passion of Ryan and Ron Stevens, the team behind NXT LVL Customs. Based in Yardley, Pennsylvania, this father-son partnership has gained attention for their intricate, handcrafted designs that cater to elite athletes.
• Ryan Stevens, the lead designer, has been working relentlessly in the weeks leading up to the Super Bowl, fulfilling custom orders for numerous NFL players.
• Ron Stevens, nicknamed the “Prep Guy,” plays an essential role in the process, bringing his expertise in painting and detailing from his previous experience in a body shop.
Together, the Stevens duo has transformed a passion for art into a growing brand, creating one-of-a-kind footwear that blends sports and fashion.
The Challenges of Designing Custom Cleats
Customizing cleats is no small task, as Ryan Stevens explains:
“Probably about a dozen or so just in the last couple of weeks,” says Ryan. “Cleats always take a little bit more because there’s just so much more prep involved.”
Unlike traditional sneakers, cleats require extra preparation, durability considerations, and design adaptations to withstand the physical demands of NFL gameplay. Each custom pair requires hours of painting, airbrushing, and detailing, making Super Bowl orders especially challenging.
The Design of Cooper DeJean’s Super Bowl Cleats
While the exact design details of DeJean’s cleats remain a closely guarded secret until game day, fans can expect a bold, personalized design that reflects:
• DeJean’s journey as a player, from his rise as a college star to his NFL success.
• Philadelphia Eagles’ team colors and branding, making sure the cleats match the moment.
• Symbolism or personal elements, potentially tying into his birthday or career milestones.
As NXT LVL Customs continues to grow in popularity, their collaboration with NFL players ensures that their craftsmanship is seen on the biggest stages in sports.
Custom Cleats and Their Growing Influence in the NFL
Personal Expression on the Field
Custom cleats have become a major trend in professional sports, particularly in the NFL, NBA, and soccer. What started as a niche movement has now become a recognized and celebrated art form, with athletes using footwear to:
• Support charitable causes (My Cause My Cleats initiative).
• Honor loved ones or personal milestones.
• Celebrate culture and identity through unique designs.
A New Era of Sports Fashion
With the increasing emphasis on individuality in professional sports, the demand for custom sportswear and footwear has skyrocketed. Athletes want to stand out, and brands like NXT LVL Customs provide them with the means to do so.
Beyond aesthetics, custom cleats have become a part of sports marketing and storytelling, with designs often featuring meaningful messages, tributes, and artistic inspirations.
NXT LVL Customs: Leaving a Mark on the Super Bowl
Building a Reputation in Sports Fashion
For Ryan and Ron Stevens, Super Bowl LIX is a career-defining moment. Their work has already gained recognition among NFL players, but this Super Bowl marks a turning point in their brand’s legacy.
• Their commitment to craftsmanship and detail ensures that every pair is not just a shoe, but a piece of wearable art.
• As their popularity grows, more athletes and teams are seeking their designs, expanding their influence beyond just the NFL.
• The Super Bowl spotlight will undoubtedly elevate their brand to new heights in the custom footwear industry.
A Growing Legacy
With their dedication and artistic talent, Ryan and Ron Stevens are proving that custom cleats are more than just accessories—they’re an integral part of modern sports culture. Their work represents a fusion of performance, style, and storytelling, and Cooper DeJean’s Super Bowl LIX cleats will be a prime example of their evolving legacy.
Final Thoughts: A Super Bowl to Remember
As Cooper DeJean takes the field on his 22nd birthday, he’ll be doing more than competing for a Super Bowl ring—he’ll be making a statement through custom artistry.
With NXT LVL Customs behind the design, his cleats will be a symbol of passion, dedication, and the evolution of sports fashion. As sports and style continue to intertwine, it’s clear that the Stevens family’s impact on the industry is only just beginning.
Whether you’re a Philadelphia Eagles fan, a sneaker enthusiast, or a follower of sports culture, Super Bowl LIX will be a must-watch event—not just for the game, but for the unique designs taking the field.
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