Stone Island and New Balance Unveil a Tech-Infused, Made in USA NB998
developer
March 17, 2025
58
0
share
In a seamless blend of fashion and functionality, renowned Italian haute brand Stone Island has joined forces with iconic American shoe label New Balance to create a cutting-edge interpretation of the classic NB998 silhouette. Crafted in the USA, this partnering shoe infuses New Balance’s heritage with Stone Island’s innovative approach to design, resulting in a sleek, tech-infused model that appeals to both fashion-forward shoe enthusiasts and fans of advanced athletic footwear.
Design Details and Inspiration
The Stone Island x New Balance NB998 takes cues from Stone Island’s signature Raso Gommato fabric, a cotton satin that undergoes a unique treatment for a distinctive finish. This innovative material inspires the shoe’s upper, which boasts a combination of soft suede, nubuck, and leather, lending the shoe a bespoke feel and enhanced durability.
The connection emphasizes New Balance’s ABZORB cushioning technology, which debuted with the original 998 model in 1993 and continues to set the standard for impression resistance and comfort in modern footwear. The Stone Island x New Balance NB998 also incorporates reflective accents and Stone Island’s recognizable compass logo, further merging the aesthetic sensibilities of both brands.
Release and Availability
Scheduled for release on March 27, 2025, the Stone Island x New Balance NB998 will be available exclusively at select Stone Island stores and online. In order to access the limited-edition footwear, customers will need a MyStoneIsland account, with sign-ups having opened on March 10 via the brand’s website and WeChat store. While pricing details have not been disclosed at the time of writing, it’s safe to assume that this high-end flow will command a premium price tag.
The Made in USA Connection
New Balance has long been a champion of domestic manufacturing, with a select range of products proudly bearing the “Made in USA” label. By partnering with Stone Island on the NB998, New Balance further emphasizes its commitment to US-based craftsmanship while expanding its global reach through the collaboration.
This merge of American manufacturing and Italian design ingenuity results in a shoe that embodies the best of both worlds, highlighting the strengths of each brand and their dedication to quality and innovation.
The Stone Island x New Balance NB998 marks an exciting new chapter in the partnership between these two industry titans, pushing the boundaries of shoe design and technology while paying homage to their respective brand heritages. As show enthusiasts eagerly await the release of this unique connection, one thing is clear: the union of Stone Island’s cutting-edge materials and New Balance’s iconic silhouette has resulted in a must-have shoe that effortlessly bridges the worlds of high fashion and athletic performance.
We use cookies to improve your experience on our site. By using our site, you consent to cookies.
This website uses cookies
Websites store cookies to enhance functionality and personalise your experience. You can manage your preferences, but blocking some cookies may impact site performance and services.
Essential cookies enable basic functions and are necessary for the proper function of the website.
Name
Description
Duration
Cookie Preferences
This cookie is used to store the user's cookie consent preferences.
30 days
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.