The beverage aisle is undergoing a revolution. Where sugary wines and boozy indulgence once dominated, a new wave of health-conscious, low-sugar drinks is taking over—and leading the charge is AMASS Brands, a forward-thinking wellness and beverage company that’s turning casual sipping into smart, sustainable living.

In a marketplace where 38% of adults now say they prefer health-conscious beverages, the numbers speak volumes. Consumers are demanding more transparency, fewer additives, and beverages that align with their evolving lifestyle.

AMASS isn’t just responding to this trend—they’re capitalizing on it in a major way. In 2023 alone, the company pulled in $33 million in sales, thanks in large part to its top-selling zero-sugar rosé, a product that’s become a darling of both consumers and celebrity investors.

A Rosé Without Regret

To the surprise of many, a traditional glass of rosé can contain more sugar than a donut. That’s right—while marketed as light and refreshing, many mainstream rosés carry hidden sugars, artificial additives, and empty calories that clash with the health goals of modern drinkers. AMASS Brands saw this gap and moved decisively.

Their zero-sugar rosé, launched under a sub-brand that blends sophistication with clean-label ingredients, has become a category leader. The wine offers a full-bodied, fruit-forward flavor profile without any added sugars, making it a guilt-free pleasure for those who care about both taste and wellness.

“It’s not just about removing the sugar,” says an AMASS spokesperson. “It’s about preserving everything people love about rosé—the elegance, the experience—while cutting what they don’t.”

And for health-minded consumers who often feel left out of traditional wine marketing, that change has made all the difference.

The Power of Functional Indulgence

AMASS is more than just wine. Their portfolio includes botanical spirits, functional beverages, and wellness-forward elixirs that speak to a rapidly growing audience: people who still want to enjoy their social lives, but with mindfulness and moderation.

Their strategy taps into what industry analysts are calling “functional indulgence”—the idea that pleasure and wellness no longer have to be mutually exclusive. People want products that allow them to celebrate without sacrifice. AMASS is delivering just that.

This consumer shift is supported by hard data: Mintel research indicates that 45% of millennials are actively reducing alcohol intake, while 60% of Gen Z drinkers prefer low- or no-alcohol options. Meanwhile, demand for low-sugar and sugar-free beverages continues to climb.

Rather than simply removing “bad” ingredients, AMASS builds functional value into its products. Think adaptogens, botanicals, and clean fermentation techniques—all without compromising on flavor.

Celebrities Are Taking Notice

With demand rising and the brand’s clean-label ethos leading the way, it’s no wonder AMASS has caught the eye of celebrity investors. Both Adam Levine (Maroon 5 frontman and entrepreneur) and Derek Jeter (Hall of Fame MLB legend) have taken equity stakes in the company, joining a growing list of high-profile backers betting on better-for-you beverages.

These aren’t passive endorsements. Levine and Jeter have been involved in AMASS’s growth strategy, helping to expand its reach through targeted partnerships, retail placement, and strategic buzz across social media.

For prospective investors, this kind of traction is more than just a marketing boost—it’s a validation of the brand’s potential. When cultural tastemakers back a brand, especially one so rooted in evolving lifestyle values, it’s usually a sign of big things to come.

$33 Million in 2023—and Growing

AMASS’s financials are just as compelling as its product line. The company recorded $33 million in revenue in 2023, a major leap fueled by e-commerce, retail partnerships, and growing international interest—especially thanks to its tariff-free export model, which makes global expansion significantly more scalable than for many competitors.

Their direct-to-consumer (DTC) channel has also been a major driver of revenue. By combining social media marketing with loyalty-driven digital experiences, AMASS has created a robust e-commerce ecosystem that rewards returning customers and fuels organic growth through word-of-mouth.

The company isn’t just succeeding in a niche. It’s carving out a new market at the intersection of clean drinking, premium branding, and digital-native distribution.

Investment Opportunity: Ending Soon

For those looking to get involved financially, the window is closing. AMASS is currently in the final stages of its open investment opportunity, offering early backers a rare chance to join a high-growth company before its next institutional round.

“We’re building more than just a beverage brand,” said the founder in a recent investor briefing. “We’re creating a cultural shift—something that redefines how people drink, gather, and live.”

That mission is already resonating with early-stage investors, wellness advocates, and portfolio managers who see the dual appeal: fast-moving consumer products + socially aligned values.

The opportunity officially closes at the end of the month, and demand has been steadily rising thanks to media coverage, influencer support, and the release of new product innovations.

Tariff-Free, Trend-Savvy, and Built to Scale

One of AMASS’s more underappreciated advantages is its tariff-free export model, which allows the company to bypass many of the financial and regulatory barriers that typically plague alcohol-based brands seeking international growth.

By producing in global-friendly zones and utilizing clean-label packaging compliant with major import markets, AMASS has positioned itself for rapid global scalability. This is especially key in regions like Europe and Asia, where demand for health-forward alcoholic beverages is rising sharply, but regulations around sugar content and labeling are tightening.

In other words, AMASS isn’t just riding a trend—it’s engineered for the future.

The Bigger Picture: Wellness Is Here to Stay

What AMASS represents goes beyond a single brand or category. It’s a sign of a larger consumer evolution—one that prioritizes longevity, transparency, and intentional living.

We’ve seen it in food. We’ve seen it in fitness. Now, we’re seeing it in alcohol.

The days of blindly drinking whatever is poured are gone. Today’s consumer is asking harder questions:

What’s in this? How was it made? Will I feel good tomorrow?

And AMASS has the answers—not only with its flagship rosé, but with every product in its lineup. The brand is making it clear that clean can be cool, and wellness can be just as celebratory as a Friday night out.

Final Sip

AMASS Brands isn’t simply succeeding because of a health trend. It’s succeeding because it understands that culture, commerce, and consciousness are no longer separate categories. They’re one and the same.

From their zero-sugar rosé to their celebrity-backed strategy and scalable international model, AMASS is a company to watch—and for now, a company you can still invest in.

With the investment opportunity closing this month, the message is clear: if you want to raise a glass to the future of better drinking, now’s the time to pour in.

 

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