75 Years of Peanuts

Kith has reunited with Peanuts for a new collaborative collection, this time in celebration of a major milestone—the comic strip’s 75th anniversary. The drop honors the enduring legacy of Peanuts, created by the late Charles M. Schulz in 1950, while infusing the brand’s signature streetwear aesthetic into the beloved world of Charlie Brown, Snoopy, Lucy, and the gang.

The collaboration merges nostalgia and fashion in a way that resonates across generations. For Peanuts, the collection is a reminder of just how iconic its characters have become. For Kith, it’s another step in cementing its place as a cultural connector—bringing together heritage, pop culture, and modern style in one cohesive offering.

A Cultural Classic Reimagined

Since its inception, Peanuts has become more than a comic strip. Its influence can be felt in animation, literature, and even psychology, with Schulz’s characters offering commentary on life, friendship, and human behavior. Over the decades, Peanuts holiday specials and comic panels have become an annual ritual for many, turning the strip into a multigenerational mainstay.

In recent years, there’s been renewed appreciation for Peanuts as both a cultural and fashion symbol. The clean design of its characters, paired with their timeless charm, has made the brand a strong candidate for streetwear collaborations. Enter Kith—a brand known for its careful selection of partners and its ability to bridge pop culture and high design.

This is not the first time Kith has collaborated with Peanuts, but this drop feels more expansive and meaningful. It’s a full-circle moment, celebrating 75 years of simple yet profound storytelling, through clothing and accessories designed for today’s audience.

Collection Overview

The Kith x Peanuts 75th Anniversary Collection includes a wide range of apparel and accessories, blending Kith’s contemporary design language with the iconic imagery of Schulz’s universe.

Key pieces include:

• Graphic tees featuring Snoopy in various poses, paired with subtle Kith branding.
• Crewnecks and hoodies with retro-style prints of Charlie Brown, Woodstock, and Lucy, updated with a slightly washed-out finish for a vintage feel.
• Letterman jackets and cardigans with chenille patches and embroidered panels, nodding to both varsity fashion and the original era of the Peanuts comics.
• Accessories such as caps, socks, mugs, and tote bags—many featuring playful character illustrations or co-branded logos.

The color palette is classic Peanuts—a mix of black, white, mustard, and pastels—with pops of primary red and blue to mirror the original strip’s coloring style. There’s a softness and warmth to the aesthetic, with silhouettes that feel worn-in and approachable.

In true Kith fashion, there’s an attention to detail that sets the collection apart. Embroidery is crisp. Fabrics are premium. Even the packaging for the collaboration feels collectible, featuring commemorative labels and limited-edition tags.

Design That Balances Past and Present

What’s remarkable about this collection is its ability to balance reverence for the past with relevance in the present. The designs avoid overcomplicating or reinterpreting Schulz’s characters. Instead, they let the illustrations breathe, giving them space to exist naturally within the garments.

Kith Creative Director Ronnie Fieg has long been a fan of Peanuts, citing Schulz’s storytelling and visual aesthetic as formative inspirations. “Peanuts is simplicity at its most meaningful,” Fieg said in a press statement. “This collection is about honoring that legacy, while making it wearable for today’s world.”

The result is not just nostalgia—it’s wearable memory. Whether you’re someone who grew up watching A Charlie Brown Christmas or a new fan discovering Snoopy for the first time, the pieces feel familiar and fresh at once.

Campaign and Lookbook

To bring the collection to life, Kith released a campaign that features models of all ages—reflecting the generational reach of Peanuts. Shot in muted tones with playful backdrops, the lookbook merges editorial polish with cartoon fun. Adults wear collegiate jackets with Snoopy embroidery. Kids sport matching sets with Charlie Brown prints. There’s even a few shots of families styled head-to-toe, reinforcing the universal appeal of both brands.

Animation-inspired graphics are used throughout the campaign, adding whimsy without losing Kith’s elevated style. It’s a reminder that fashion doesn’t always have to take itself so seriously—especially when you’re working with characters who made a career out of being lovingly neurotic.

Retail and Availability

The Kith x Peanuts 75th Anniversary Collection is available at Kith stores worldwide, on the Kith website, and through select global partners. As with previous drops, many items are expected to sell out quickly, especially the collector-focused pieces like varsity jackets and co-branded mugs.

In-store installations at Kith locations feature custom Peanuts artwork, interactive photo areas, and limited-edition merch displays. Some stores even offered early access previews to top-tier loyalty members and long-time fans.

There’s also a kids’ capsule, available via Kith Kids, making the collaboration truly multigenerational. The children’s range includes mini varsity jackets, sweatsuits, and lunchbox-ready accessories.

While the collection will no doubt fly off shelves, it’s also a tribute. 75 years of Peanuts is not just a celebration of cartoons—it’s a reflection of how something hand-drawn and emotionally honest can stand the test of time. Schulz’s work gave us more than characters—it gave us moments. And this collaboration captures that idea, not by modernizing it, but by letting it exist in a new form.

The partnership between Kith and Peanuts is rooted in mutual storytelling. Kith, with its steady presence in fashion and culture, understands the importance of narrative. Peanuts, with its gentle wit and timeless themes, has always been about the quiet, beautiful things in life: friendship, failure, joy, awkwardness, and hope.

Together, they’ve created a collection that’s as much about feeling as it is about fashion.

The Kith x Peanuts 75th Anniversary Collection is more than a nostalgic crossover—it’s a thoughtful and stylish salute to one of the most beloved franchises in pop culture. By staying true to the original spirit of Peanuts while giving it a contemporary edge, Kith has delivered a collection that feels right at home in 2025 without losing touch with the simplicity that made Schulz’s work so enduring.

 

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