intro

The Pre-Spring/Summer 2026 campaign from LOEWE, photographed by Carlijn Jacobs, stands as an evolution of the brand’s ongoing dialogue between whimsy and craft. In the tradition of creative director Jonathan Anderson’s quietly subversive storytelling, the imagery is stripped down to its essentials: product, color, and composition. Gone are elaborate sets or narrative distractions. Instead, the campaign channels a radiant chromatic pulse — flashes of saturated metallics and pastel gradients that seem to float within white space.

Jacobs, known for her surreal yet clinically precise eye, captures each item like a sculptural object. Light, background, and proportion are balanced in a way that makes texture — the grained leather, polished metal, and embroidered motifs — the protagonist. The result is at once festive and meditative. It’s a campaign that invites you to look closely and then to linger, absorbing the subtle eccentricity that defines LOEWE’s modern craft identity.

louis wain

At the center of this season’s story is an unlikely muse: Louis Wain, the early twentieth-century British artist whose hallucinatory depictions of cats shifted from sentimental portraiture to kaleidoscopic abstraction. Wain’s art traversed the uncanny line between domestic comfort and psychic fragmentation. His later “Futurist Cats” works, often rendered on porcelain and tile, were shaped by influences of Cubism, Futurism, and a personal sense of transcendence through form and color.

Anderson’s choice of Wain is characteristically poetic — a study of madness and joy as design language. The collaboration isn’t literal; rather, it translates Wain’s fractured geometries and radiant chromatic compositions into a tactile universe of leather and thread. The feline motif reappears across the collection not as kitsch but as symbol — a representation of perception’s instability and beauty’s volatility.

On handbags, the Wain cat becomes both pattern and architecture. It appears through intarsia, embroidery, and metallic print, transposed into the supple geometry of LOEWE’s most iconic silhouettes. The Puzzle bag, with its modular panels and sharp fold lines, becomes the perfect canvas for abstraction. Meanwhile, the Flamenco clutch gains a new elasticity through whimsical appliqué, each fold concealing a hint of feline form.

craft

Within the broader Pre-Spring/Summer 2026 lineup sits a smaller Futurist Cat capsule, which functions almost as an independent micro-collection. This series is not simply decorated; it is structured around the logic of Wain’s art. A centerpiece piece, the Futurist Cat clutch, mirrors the contours of a vase — directly referencing Wain’s late porcelain designs. Sculpted in high-gloss leather with a subtle ceramic sheen, it possesses an architectural rigidity rarely seen in soft accessories.

The Joya pouch, a new entry to LOEWE’s design vocabulary, adds another playful layer. Its silhouette — part shell, part pouch, part miniature sculpture — nods to the biomorphic forms of Jean Arp and Isamu Noguchi, refracted through the lens of modern luxury. The pouch includes a customizable element, inviting wearers to play with straps, tags, and charms in a way that echoes Wain’s own obsession with ornament and repetition.

Each piece in the capsule carries a coded sense of optimism. Even when abstracted, the cat — that eternal avatar of independence and curiosity — suggests the emotional resilience that Anderson continually revisits in LOEWE’s storytelling.

sculpture

LOEWE’s reputation for leatherwork is not merely a nod to heritage; it’s the brand’s living syntax. In this collection, leather becomes both skin and skeleton — a medium through which structure and motion are expressed.

The short lambskin jacket is cut with near-surgical precision, the seams tracing organic curves that mimic musculature rather than tailoring. Meanwhile, the voluminous biker jacket, inflated through internal padding, subverts its subcultural roots by embracing sculptural form over rebellion. Its exaggerated proportions feel like an echo of Wain’s psychedelic cats — playful, distorted, alive.

Elsewhere, knitwear provides a soft counterpoint. Hand-finished ribbing and irregular jacquard patterns translate abstraction into intimacy. These are garments that feel touched, as though the artist’s brush still lingers in the thread. The tactile contrasts between high-shine leather and matte knit conjure a sensory rhythm that mirrors the oscillation between clarity and chaos in Wain’s paintings.

accessories

In Anderson’s world, accessories are not add-ons — they are the architecture of the look. The Pre-Spring/Summer 2026 lineup extends this philosophy with quiet boldness. Beyond the headline “Futurist Cat” pieces, LOEWE introduces subtle evolutions across its Puzzle, Flamenco, and Hammock lines, refining structure and introducing new finishes that emphasize luminosity.

Metallic textures dominate: golds that veer toward champagne, silvers with a liquid-chrome depth, iridescent leathers that seem to breathe color as they move. Handles and hardware echo the geometry of the cat motif, curving and tapering in almost anatomical precision. Even the smallest clasp carries sculptural intent.

The Joya continues to stand out — a new object of play that captures Anderson’s ongoing fascination with the relationship between object and body. Its rounded form suggests motion, a handbag that behaves like a kinetic toy. It is LOEWE at its most intelligent: simultaneously simple and conceptually charged.

shape

For footwear, Anderson extends the dialogue between structure and sensation. The Bobine boot, already a cult shape in the LOEWE archive, returns in smooth calfskin and polished metallic variants. Its coiled heel — reminiscent of an industrial spring — now feels more refined, reinterpreted as a symbol of motion frozen in time.

Meanwhile, the Petal Anagram sandals explore the idea of softness as strength. Their asymmetrical straps bloom outward like a flower’s opening, merging organic linework with engineered precision. Across the men’s range, similar sculptural language applies: the Loop bag and Puzzle silhouettes are mirrored in footwear that folds, twists, and recomposes itself as the wearer moves.

This continuation of material conversation — leather, metal, textile, form — reinforces LOEWE’s unique position between atelier and laboratory.

identity

In the men’s collection, LOEWE maintains a delicate balance between individuality and continuity. The men’s Puzzleand the new Loop bag adopt the same visual grammar as the women’s line — not as secondary reproductions but as parallel expressions. Their clean geometry and unexpected detailing form a gender-neutral design vocabulary.

Silhouettes remain light and fluid: overshirts in soft nappa, wide trousers in glazed linen, and minimalist sandals with subtle sculptural closures. Even the color palette — a balance of bone white, chrome, lavender, and moss green — reflects a shared chromatic intelligence.

By allowing cross-collection dialogue, Anderson erases the binaries of male and female dressing. What emerges is an ecosystem of objects — bags, shoes, garments — that can be reassembled and recombined freely, mirroring the modular logic of modern identity.

 lang

Photographer Carlijn Jacobs, returning for another LOEWE season, remains one of the most compelling visual translators of Anderson’s world. Her lens isolates form to amplify emotion. Here, she employs high-key lighting and restrained composition to heighten color intensity. Each frame feels alive yet controlled, every reflection a brushstroke of precision.

Her images echo the graphic symmetry of Wain’s compositions while introducing a distinctly modern sense of theatrical stillness. Models are presented almost as tableaux — living sculptures framed by light. There is a cinematic tension between movement and paralysis, joy and unease.

Jacobs’ aesthetic serves as both documentation and interpretation, completing Anderson’s conceptual loop. In her hands, fashion becomes a visual essay — one where craft and surrealism coexist in luminous equilibrium.

dialogue

LOEWE’s Pre-Spring/Summer 2026 collection exists at the intersection of handcraft and digital imagination. The brand’s use of intarsia, laser-cut leather, and 3D-embroidered motifs illustrates how technological processes can enhance artisanal discipline rather than replace it.

This season, Anderson pushes further into tactile illusion. Embroidered cats appear to move as the leather shifts; color gradients are produced through meticulous layering of dyes rather than digital printing. It’s a high-wire act of craftsmanship — one that acknowledges progress without surrendering to it.

In an era when “AI design” and automated aesthetics dominate discourse, LOEWE’s insistence on handmade imperfection feels radical. Every stitch becomes a gesture of defiance against homogeneity.

emotion

What makes this collection especially resonant is how it transforms Louis Wain’s eccentric legacy into emotional geometry. Wain’s cats — fragmented, radiant, vibrating — were metaphors for perception itself. They depicted not cats, but consciousness unraveling. Anderson translates that vibration into clothing: folds that shimmer between order and chaos, surfaces that seem to pulse with color.

It’s an act of empathy disguised as design. Where Wain sought to visualize mental disarray, Anderson transforms it into harmony. The collection becomes a meditation on transformation — how beauty can emerge from distortion, how abstraction can hold tenderness.

This sensitivity links LOEWE’s craft to something deeply human. Each bag, jacket, or shoe is not just a product but a vessel for emotion — an object that carries within it the memory of both artist and artisan.

narrative

Across recent seasons, Jonathan Anderson has cultivated a rhythm within LOEWE’s storytelling: a tension between surrealism and sincerity. From the pixelated leather of SS24 to the ceramic-like draping of FW25, he has framed fashion as both material and mirage.

Pre-Spring/Summer 2026 continues that trajectory but with greater clarity. There is less irony here, more reverence. By invoking Wain, Anderson reaches for something intimate — a shared fascination with transformation, the moment when the familiar becomes strange.

This collection, then, feels like a bridge: between human touch and mechanical precision, between the house’s craft heritage and a future defined by abstraction. It reminds us that luxury, in Anderson’s hands, is not about excess but about perception — the ability to see differently.

impression

LOEWE’s Pre-Spring/Summer 2026 campaign is not a spectacle of fashion but a quiet celebration of vision. Its geometry is emotional, its color language ecstatic. Through Carlijn Jacobs’ lens and Louis Wain’s spectral cats, Anderson constructs a world where the object itself becomes the poem — a verse written in leather, light, and laughter.

Every fold, every gloss, every line is deliberate yet playful. The collection moves effortlessly between nostalgia and futurism, reminding us that innovation can be gentle, and that fantasy, when grounded in craft, becomes reality.

LOEWE does not merely decorate the body; it animates it. In Pre-Spring/Summer 2026, even a handbag can purr, shimmer, and dream.

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