There are perfumes that make you feel confident, others that make you feel beautiful — and then there are those rare compositions that wrap both sentiments in one golden bottle. Jimmy Choo’s latest fragrance, I Want Choo With Love, belongs to that luminous category. Light, radiant, and distinctly feminine, it arrives as an ode to modern friendship — a joyful companion for the women who celebrate each other’s sparkle.

love

I Want Choo With Love follows the effervescent path laid by the original I Want Choo, yet softens it with a sense of intimacy. Where its predecessor danced with glamour and high-energy sparkle, With Love introduces tenderness — a perfume for laughter shared between friends, for quiet morning moments before a night out, for the secret language that only kindred spirits speak.

It’s built around the idea that friendship itself is a fragrance: luminous, light, and impossible to define. Perfumer Louise Turner (whose work often balances vibrancy and sensuality) sought to capture that invisible bond — something personal yet universal, sparkling yet grounded. The result is a scent that radiates optimism and connection.

lume

The composition opens like a smile. Fresh notes of mandarin zest and peach nectar drift upward, instantly bright and inviting. They create an air of sweetness without excess, a kind of champagne-like fizz that feels celebratory. At its heart, the perfume blooms into a bouquet of jasmine sambac and rose petals — two floral notes that have long been the language of affection. Jasmine gives a luminous, sun-kissed edge; rose provides depth and emotion.

The base is smooth and velvety, built on creamy musk and a subtle hint of vanilla orchid. Together, these elements leave a soft trail on the skin — not heavy, but warm, like the lingering scent of a hug. It’s sophisticated but never aloof, approachable but never simple. Each layer seems to echo a different stage of friendship: the spark of meeting, the comfort of trust, and the quiet, enduring warmth of loyalty.

 

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style

The I Want Choo With Love bottle continues Jimmy Choo’s house aesthetic — glamorous, tactile, and instantly collectible. The design plays with transparency and reflection: a sculpted glass body tinted in blush tones and crowned with the signature gold-tone cap engraved with the interlocking JC monogram. The color gradient fades from rose-pink to soft amber, symbolizing affection in its purest form — the kind that glows from within.

Placed on a vanity, it resembles a small jewel catching morning light. Even before the first spray, the bottle whispers of sophistication and joy. Jimmy Choo’s attention to detail — from the gleam of the metal to the curvature of the glass — reflects the brand’s couture heritage in accessories and footwear, where elegance always meets confidence.

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In its accompanying campaign, I Want Choo With Love celebrates friendship as the ultimate form of empowerment. Instead of the solitary image of a model, the visual narrative unfolds through a group of women — laughing, embracing, and sharing a sense of joy that feels spontaneous and real.

The setting is luminous: a sun-drenched terrace in a city that could be Paris, Milan, or anywhere friendship thrives. Soft pastels, flowing fabrics, and golden light build an atmosphere of effortless sophistication. The message is clear — glamour today is not about distance or exclusivity, but about the connection you bring into the room.

Jimmy Choo’s decision to frame this fragrance around friendship marks a refreshing shift. It captures how modern femininity is defined not by individual allure but by collective confidence — the way women uplift one another, celebrate small victories, and transform ordinary days into shared memories.

day

Despite its fashion-house pedigree, I Want Choo With Love is not reserved for special occasions. Its airy structure and gentle projection make it perfectly suited for daytime wear — at brunches, creative meetings, or weekend getaways. Yet, as the perfume warms on the skin, its deeper florals emerge, allowing it to transition effortlessly into evening.

There’s something deliberately versatile about its character. It doesn’t insist on commanding attention; it earns it quietly. The scent lingers like laughter — bright at first, then mellow, always pleasant to return to. For the wearer, it’s an invisible accessory that complements rather than competes, much like a favorite silk scarf or pair of golden earrings.

olfactory

The I Want Choo line has always carried an air of celebratory femininity, yet With Love adds nuance. Released in an era where the perfume market often oscillates between minimalism and maximalism, Jimmy Choo strikes a balance — a middle ground of radiant simplicity. It acknowledges that lightness can also be profound, that sweetness can coexist with sophistication.

In a broader cultural sense, I Want Choo With Love fits within the growing trend of emotion-based perfumery — where scent becomes a vessel for storytelling. The focus shifts from luxury as status to luxury as feeling. Friendship, warmth, gratitude: these are the new currencies of beauty.

the glow

Hours after application, With Love softens into a delicate skin scent — a whisper of jasmine and creamy musk that stays close. It’s a fragrance designed not to overpower a space but to enhance it. Those who notice it do so with curiosity, as if catching the faint trace of something familiar and comforting.

The experience of wearing it feels like returning a smile. It’s not about transformation but amplification — highlighting what’s already radiant in the wearer. That’s perhaps the genius of Louise Turner’s composition: it captures emotion without theatrics.

fin

I Want Choo With Love isn’t just a flanker; it’s a continuation of a story Jimmy Choo has been writing for over a decade — one that merges glamour, joy, and authenticity. Where earlier chapters focused on seduction and celebration, this one embraces connection. It speaks to a world where friendship is the new luxury, and lightness is the new power.

For the woman who wears it, With Love is more than perfume — it’s a gesture, a signature, a shared language. It’s what remains when the party ends and the lights dim: laughter echoing in memory, the scent of flowers in the air, and the knowledge that beauty is best when shared.

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