DRIFT

Menu
Menu
People

A$AP Rocky’s “Peso” – A Breakthrough Track Shaping Hip-Hop Culture

developer developer

March 26, 2025

42

0

ASAP Rocky’s 2011 debut single, “Peso,” marked a pivotal moment in the hip-hop landscape, paving the way for the New York rapper’s meteoric rise to stardom and influencing the genre’s trajectory. This throwback tribute editorial explores the significance of “Peso” and its impact on both ASAP Rocky’s career and the broader hip-hop community.

The Birth of a Cultural Phenomenon

Produced by ASAP Ty Beats and featuring a sample from The S.O.S. Band’s “No One’s Gonna Love You,” “Peso” was the lead single from ASAP Rocky’s critically acclaimed mixtape, Live. Love. ASAP. The track’s hazy, lean-drenched atmosphere and Rocky’s effortlessly smooth flow resonated with listeners, propelling him to the forefront of the emerging cloud rap movement.

Impact on ASAP Rocky’s Career

The success of “Peso” was instrumental in attracting mainstream attention to ASAP Rocky’s talent, culminating in a record deal with Polo Grounds Music and RCA Records. With the support of his late mentor and ASAP Mob co-founder, ASAP Yams, the young artist quickly rose to prominence, collaborating with high-profile acts like Drake, Kendrick Lamar, and Rihanna.

Influence on Hip-Hop Culture

“Peso” and the cloud rap movement it helped popularize have left an indelible mark on contemporary hip-hop, influencing countless artists and fostering a new subgenre characterized by ethereal production, lo-fi aesthetics, and introspective lyricism. The track’s Houston-inspired sound and visuals further solidified the link between Southern hip-hop and emerging New York artists, showcasing the genre’s increasing regional cross-pollination.

Impression

ASAP Rocky’s “Peso” is more than just a breakthrough single; it’s a testament to the power of artistic vision and innovation in shaping the course of hip-hop culture. The track’s enduring influence and the tragic passing of ASAP Yams have cemented its status as a beloved touchstone for fans and a reminder of the immense talent and potential of the ASAP Mob collective.

developer
Johnny Depp stands against a light blue backdrop wearing a grey overcoat, black tie, and round glasses, with his hands clasped — a composed, vintage look that complements his forthcoming role in Ebenezer: A Christmas Carol.

People

Johnny Depp Haunts Dickens: Ti West’s Ebenezer: A Christmas Carol Turns Redemption into Gothic Revival

October 29, 2025

In a cinematic move that unites classic literature with modern horror sensibility, Johnny Depp will star as Ebenezer Scrooge in Ebenezer: A Christmas Carol, an upcoming reimagining of Charles Dickens’ timeless 1843 novella. Directed by Ti West, the film is already being described as a “thrilling ghost story set in Dickens’ London,” marking both a […]

0 comments

A close-up studio image of Intuition Eau de Parfum by Aramis. The square glass bottle features a gradient design shifting from deep midnight blue at the top to clear at the base, with “INTUITION” and “aramis” printed in silver text. It’s set against a softly blurred sky background of orange and blue hues, surrounded by fresh lavender sprigs, a grapefruit wedge, and a fold of brown leather fabric — visually representing the fragrance’s key notes of citrus, lavender, and leather.

People

Aramis “Intuition” — Dwyane Wade Channels a New Kind of Mature for Fall 2025

October 27, 2025

a new When Dwyane Wade first walked into Aramis’s Manhattan studio earlier this year, he wasn’t there merely to lend his face to a campaign. “I wanted to connect with the scent,” he told W Magazine. “Fragrance is about memory and mood — it’s part of your vibe, the way you move through the world.” […]

0 comments

Spike Lee and a moderator share a conversation on stage during Timberland’s “Advice of an Icon” event. Both are seated against a large backdrop featuring Timberland’s signature boot sole and branding. The moderator smiles while holding notes, wearing a striped shirt, multicolored skirt, and yellow Timberland boots. Spike Lee, dressed in a black beret, dark jacket, and matching boots with blue laces, listens intently, microphone in hand, embodying the relaxed wisdom and creative spirit central to the campaign.

People

Timberland x Spike Lee: “Advice of an Icon” and the Enduring Story of the Yellow Boot

October 26, 2025

Few cultural unions feel as seamless as Timberland and Spike Lee. One is a brand born from craftsmanship and utility, the other a filmmaker who built his career chronicling the realities and pride of Black and urban America. When Timberland unveiled its Fall/Winter 2025 campaign, “Advice of an Icon,” with Lee at its core, it […]

0 comments

No comments yet.