AMI, the Parisian fashion house founded by Alexandre Mattiussi, has taken a bold step in expanding its global retail footprint with the opening of its largest flagship store to date. Spanning an impressive 600 square meters, the new store is a statement of the brand’s growth, influence, and commitment to offering a sophisticated and immersive shopping experience.

This flagship location is not just a retail space; it is a carefully curated environment that encapsulates AMI’s identity. Situated in a prime shopping district, the store brings together elements of fashion, architecture, and sustainability to create a dynamic, future-forward space that is both luxurious and welcoming.

A Harmonious Connection: Alexandre Mattiussi & Studio KO

The store’s design is the result of a creative partnership between AMI’s founder, Alexandre Mattiussi, and the esteemed Parisian architectural duo, Studio KO. Renowned for their work that blends minimalist modernity with organic materials, Studio KO has previously designed spaces that emphasize texture, form, and an understated elegance.

In this new flagship, the architectural narrative is centered on the balance between tradition and modernity. It seamlessly blends AMI’s French heritage with contemporary elements, making it a space that feels timeless yet cutting-edge. The architectural vision, as guided by Mattiussi and Studio KO, is one of warmth and authenticity—a space that invites customers to engage with the brand on a more intimate level.

Materials & Aesthetic: A Study in Sophistication

The design of the store embraces a palette of rich, natural materials, each chosen to enhance the sensory experience of the space. Upon entering, visitors are greeted by an environment where stone, wood, and leather create an ambiance that is both welcoming and opulent.

Euville Stone: The Heart of the Store

One of the most striking features of the store is the extensive use of Euville stone, a high-quality limestone that originates from France. This stone is incorporated into nearly every aspect of the store’s design, from the walls and flooring to shelving units and display tables. Its neutral tones complement the store’s refined aesthetic while adding a sense of permanence and strength.

Wood & Leather Accents: A Nod to Parisian Craftsmanship

Complementing the stone elements, the use of natural wood and fine leather creates a warm, tactile contrast. These materials are essential in evoking the feeling of a luxurious yet accessible boutique, aligning perfectly with AMI’s brand philosophy—chic and effortless Parisian style.

Comfort-Driven Details

Beyond its visual appeal, the store is designed with customer comfort in mind. The fitting rooms, often an overlooked space in retail design, have been given special attention. Carpeted interiors ensure a soft, plush experience, making the act of trying on clothing more enjoyable. This detail underscores AMI’s commitment to making luxury feel personal and approachable.

Shop Windows & Checkout Counters: Sculptural Elements

The store’s shop windows are a work of art in themselves, featuring stone shelves and mirrored metal accents that create a dynamic, ever-changing visual experience. The checkout counters are another highlight—crafted from quartz and adorned with black, gold, ivory, and ochre tones, they serve as both functional workspaces and aesthetic focal points.

Concrete with a Twist

One of the most distinctive elements in the store’s design is the use of concrete posts with a hammered finish. These structural features add a refined industrial touch, blending raw materials with polished sophistication. This juxtaposition reflects the essence of AMI: a brand that celebrates contrasts—casual yet refined, contemporary yet timeless.

A Complete AMI Experience: Menswear, Womenswear, and Accessories

This flagship store is more than just AMI’s largest retail space; it is also the most comprehensive, offering the brand’s full range of collections.

Menswear: Tailored Elegance Meets Everyday Wear

As the brand’s foundation, AMI’s menswear collection is well represented in the store. From tailored blazers and relaxed knitwear to classic outerwear and effortlessly cool denim, the menswear selection caters to the modern man who values both style and comfort. The brand’s signature aesthetic—Parisian chic with a touch of nonchalance—is evident in every piece.

Womenswear: A Growing Presence

While AMI initially gained recognition for its menswear, its womenswear line has quickly become a key part of the brand’s identity. The flagship store offers an expansive selection of womenswear, including impeccably tailored coats, oversized blazers, knitwear, and elegant yet relaxed silhouettes. The brand’s approach to womenswear reflects its menswear philosophy: effortless, modern, and versatile.

Accessories: Elevating Everyday Style

Accessories play a crucial role in AMI’s design ethos, and the flagship store ensures they receive the spotlight they deserve. Leather goods, including bags and belts, are displayed alongside an array of footwear, from sleek leather boots to stylish sneakers. Scarves, hats, and jewelry round out the collection, allowing customers to complete their look with subtle yet impactful details.

Introducing AMI For Ever: A Commitment to Circular Fashion

One of the most exciting aspects of the new flagship store is the introduction of AMI For Ever, the brand’s second-hand program aimed at promoting sustainable fashion practices. As the fashion industry increasingly grapples with the need for sustainability, AMI is taking a proactive approach by encouraging customers to participate in a more circular fashion economy.

How It Works

AMI For Ever allows customers to bring in their pre-owned AMI garments in exchange for a voucher that can be used for future purchases. These vouchers can be redeemed both online at amiparis.com and at forever.amiparis.com, ensuring that the program is accessible to a wide audience.

Why It Matters

The initiative reflects a growing awareness of the environmental impact of fashion. By encouraging customers to recycle and repurpose their clothing, AMI is taking a step towards reducing waste and promoting mindful consumption. The program aligns with a broader movement within the industry, where brands are beginning to take responsibility for the full lifecycle of their products.

The Future of AMI For Ever

While currently focused on in-store exchanges, there is potential for AMI For Ever to expand into a fully integrated resale platform. With increasing consumer demand for pre-loved fashion, this program positions AMI as a forward-thinking brand that embraces both luxury and responsibility.

A Store That Embodies AMI’s Future

The opening of this flagship store is a defining moment for AMI. It is not just a retail space but a physical manifestation of the brand’s ethos: Parisian elegance with a contemporary twist, an appreciation for craftsmanship, and a commitment to sustainability.

A Destination, Not Just a Store

This new flagship is more than a shopping destination—it is an experience. It offers customers a space where they can engage with the brand on a deeper level, whether by exploring the collections, appreciating the architectural design, or participating in the AMI For Ever program.

A Benchmark for Future Expansion

As AMI continues to expand internationally, this store serves as a model for future retail locations. It sets a new standard for how fashion brands can integrate luxury, sustainability, and innovation into their physical spaces.

Impression

AMI’s largest flagship store is a testament to how fashion and architecture can come together to create something truly special. With its impeccable design, thoughtful material selection, and commitment to sustainability, it is a space that embodies the brand’s past, present, and future. As customers walk through its stone-clad walls and browse its carefully curated collections, they are not just shopping—they are stepping into the world of AMI.

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