Backstage at Stella McCartney’s Spring/Summer 2025 (SS25) collection during Paris Fashion Week was a dynamic blend of meticulous preparation, creative flow, and a shared commitment to sustainability. The atmosphere buzzed with anticipation as models, stylists, and the entire fashion team worked harmoniously to bring McCartney’s visionary designs to life.

A Commitment to Sustainability

Stella McCartney’s dedication to eco-friendly fashion was evident throughout the SS25 collection. An impressive 91% of the materials used were sustainable, including innovative textiles like recycled nylon and vegan leather. Notably, a striking blue mini dress crafted from recycled plastic bottles stood out, exemplifying the potential of repurposed materials in high fashion.

Avian Inspirations

Birds served as the central muse for the collection, symbolizing freedom and the urgent need for conservation. This inspiration was subtly woven into the designs, with hand-painted doves adorning organic silk pieces and feather-light chiffon shirts reflecting the delicate beauty of avian creatures. McCartney’s choice to exclude real feathers highlighted her stance against the fashion industry’s impression on bird populations, emphasizing that over a billion birds are killed annually for their feathers.

The Backstage Experience

Behind the scenes, the atmosphere was a blend of focused energy and creative synergy. Models prepared to showcase the collection’s diverse range, from off-the-shoulder suits and roomy trench coats to delicate plissé dresses and lingerie paired with slouchy pants for evening wear. Accessories like sculptural high-heeled sandals, boxing boots, and the new Ryder bag—a vegan duffel available in multiple sizes—were meticulously arranged to complement each outfit.

A Manifesto for Change

Adding a profound layer to the event, Helen Mirren’s narration of the ‘Save What You Love’ manifesto resonated throughout the venue. This message, inspired by Jonathan Franzen’s “The End of the End of the Earth,” served as both a celebration of and a call to action for bird conservation. The manifesto underscored the show’s theme, urging the fashion industry and its audience to reflect on their environmental impact.

Celebrity Endorsements

The show’s front row featured notable figures such as Greta Gerwig, Natalie Portman, and Rob Lowe, who donned a tank top emblazoned with “It’s About F—ing Time.” This slogan, part of McCartney’s campaign promoting sustainable and cruelty-free fashion, echoed the urgency of adopting eco-conscious practices within the industry.

A Harmonious Conclusion

As the models took their final walk, the backstage area buzzed with a sense of accomplishment. The successful execution of McCartney’s vision was a collaborative triumph, blending fashion with a poignant environmental message. The SS25 collection not only showcased innovative designs but also reinforced the imperative of sustainability in fashion, leaving a lasting impression on all who attended.

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