Bowers & Wilkins and McLaren: A High-Performance Partnership Driving Automotive Audio Excellence
March 13, 2025
The partnership between Bowers & Wilkins and McLaren continues to flourish as the two brands embark on a new chapter in their longstanding collaboration. Bowers & Wilkins, renowned for its high-fidelity audio systems, has been working closely with McLaren to provide exceptional sound quality for the legendary automaker’s supercars, including the McLaren W1.
In addition to their work in automotive audio, Bowers & Wilkins and McLaren have also joined forces to create co-branded products, such as the Px8 McLaren edition headphones and the Zeppelin McLaren Edition speaker. These products showcase the shared commitment to cutting-edge technology, superior performance, and innovative design that both brands are famous for.
As the partnership continues to evolve, Bowers & Wilkins will play a crucial role in supporting McLaren’s Formula One team during their grueling race preparations. The audio brand will help create an immersive audio experience for the team, offering support for their extensive travel, relaxation, and pre-race preparations. This collaboration will ensure that McLaren’s drivers and crew are fully immersed in the audio landscape, enabling them to perform at their best on the track.
Tom Henderson, marketing director for licensing and partnerships at Bowers & Wilkins, expressed excitement about the continued connection with McLaren and the potential for future co-branded products. The partnership has not only resulted in exceptional audio systems for McLaren’s vehicles but has also brought forth compelling storytelling opportunities that connect the two brands and their passionate audiences.
As Bowers & Wilkins extends its role as the Official Audio Partner for both McLaren Automotive and the McLaren Formula 1 Team, fans and enthusiasts can look forward to more innovative products and experiences that bring together the best of both worlds: Bowers & Wilkins’ unparalleled audio quality and McLaren’s commitment to precision engineering and high-performance.
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