Bespoke fashion house Casablanca has once again captured the essence of summer with its highly anticipated Beach Club 2025 collection, unveiled on January 21, 2025. Known for its dreamy, nostalgic aesthetic that mixes sportswear with luxury, Casablanca’s latest campaign, titled “Summer Dreaming,” embodies the effortless glamour and escapism synonymous with the brand.

The campaign, which showcases a vibrant blend of sun-soaked colors, tailored silhouettes, and effortless resort wear, is an invitation to indulge in the fantasy of an endless summer, filled with joie de vivre and sophistication.

A Nostalgic Summer Dream

The Beach Club 2025 collection is a visual love letter to the golden age of summer vacations. Casablanca’s creative director, Charaf Tajer, draws inspiration from the glamour of coastal destinations like the French Riviera, the Amalfi Coast, and the iconic beach clubs of the 1980s. With a palette reflecting the gradient hues of sunset skies and ocean blues, the collection effortlessly evokes a sense of warmth, adventure, and sophistication.

This collection stays true to Casablanca’s core values of blending sportswear, leisure, and luxury, offering pieces that transition effortlessly from day to night, from beachside lounging to elegant dinners.

Campaign Imagery and Visual Storytelling

Shot on the breathtaking volcanic shores of Tenerife, the campaign captures the raw, untouched beauty of the Spanish island. Photographed by renowned fashion photographer Jeremy Soma, the imagery embraces a striking contrast between the island’s rugged landscapes and Casablanca’s polished, tailored garments.

Soma’s signature aesthetic, which blends high fashion with elements of street culture, breathes life into the collection. The campaign features models posing against dramatic black-sand beaches, a vintage Mercedes convertible, and golden-hour reflections that lend a timeless yet modern feel. The visuals paint a picture of an aspirational lifestyle, where luxury meets adventure.

The campaign’s overarching theme—the allure of travel and nostalgia for idyllic summers of the past—is seamlessly woven into every image, inviting viewers to escape to a world of effortless indulgence.

Key Pieces and Collection Highlights

The Beach Club 2025 collection is a harmonious mix of ready-to-wear pieces designed to capture the versatility and effortless style that Casablanca is known for.

Tailored Elegance Meets Casual Sophistication

The collection features a range of pieces that can be effortlessly styled for any occasion. Standout items include:

•Ruched Cropped Polo Shirts: A Casablanca staple, featuring soft pastels and delicate detailing that blend sporty and chic elements.

•Tailored Linen Shorts: Designed to pair perfectly with structured polos and silk shirts, offering a balance of relaxed comfort and refined style.

•Signature Silk Shirts: Featuring hand-painted motifs inspired by vintage travel posters and art deco aesthetics.

Resort-Inspired Swimwear

Casablanca elevates beachwear with a sophisticated touch, introducing:

•Printed Swim Shorts: Adorned with the brand’s signature gradient monogram, inspired by the changing hues of the ocean at sunset.

•One-Piece Swimsuits: For women, Casablanca offers sculpting swimsuits in shades of blue and coral, with delicate embellishments inspired by coastal flora.

Elevated Accessories and Footwear

Accessories play a crucial role in defining the Casablanca aesthetic, with key pieces such as:

•Silk Scarves: Featuring dreamy hand-drawn patterns that add a touch of elegance to any outfit.

•Crochet Separates: Handmade pieces that exude an artisanal charm and capture the essence of a summer getaway.

•Leather Sandals: Minimalist yet elegant, designed to complement both casual and formal resort looks.

The collection also includes a custom-designed surfboard, adorned with Casablanca’s signature motifs—an embodiment of the carefree, luxurious lifestyle the brand represents.

Signature Elements of Casablanca’s Beach Club Collection

Casablanca’s DNA is deeply rooted in heritage luxury, and the Beach Club 2025 collection incorporates the brand’s signature elements in a fresh and innovative way:

•The Gradient Monogram: A recurring design theme across kaftans, shirts, and trousers, inspired by the dynamic movement of waves.

•Pastel Color Palette: Soft hues of aqua, peach, and ivory dominate the collection, reflecting the subtle interplay of sunlight on water.

•Craftsmanship: Each piece reflects the meticulous craftsmanship that has become synonymous with Casablanca, blending traditional tailoring techniques with modern fabrics.

By combining modern silhouettes with retro influences, Casablanca continues to set itself apart as a brand that seamlessly merges leisurewear and luxury.

Availability and How to Get It

The Casablanca Beach Club 2025 collection is available for purchase through the brand’s official website, casablancaparis.com, as well as select high-end boutiques globally.

For those eager to embrace the collection’s timeless summer aesthetic, early pre-orders have been met with high demand, signaling the growing influence of Casablanca in the world of luxury fashion.

Retail Availability:

•Online via the Casablanca official website

•Exclusive pop-up events in luxury resort destinations

•Select stockists in Paris, London, and New York

Casablanca’s Vision for the Future

With the Beach Club 2025 campaign, Casablanca cements its position as a brand that not only delivers exquisite fashion but also offers a compelling lifestyle narrative. The collection is a celebration of heritage, craftsmanship, and wanderlust, elements that continue to define the brand’s core identity.

Moving forward, Casablanca aims to expand its global presence while maintaining its commitment to sustainability and ethical production. By partnering with local artisans and using eco-conscious materials, the brand is aligning itself with the evolving demands of modern luxury consumers.

Cultural Impression and Influence

Casablanca has successfully carved a niche in the luxury fashion space by blending sportswear influences with timeless elegance. The Beach Club 2025 campaign reinforces the brand’s status as a trendsetter, shaping contemporary conversations around travel-inspired fashion, sustainability, and nostalgic storytelling.

The collection’s effortless blend of comfort and sophistication appeals to a generation that values experiences as much as aesthetics. Whether worn at a beachside resort or in a bustling city, Casablanca’s designs evoke a sense of escapism that resonates across cultures.

Summer Dreaming with Casablanca

Casablanca’s Beach Club 2025 collection invites fashion enthusiasts to step into a world where summer is eternal, style is effortless, and every moment feels like a dream. The campaign captures the essence of modern luxury—where fashion is not just about clothing, but about a lifestyle enriched with travel, art, and timeless elegance.

As the collection hits stores, it’s clear that Casablanca’s vision of summer—filled with rich colors, luxurious fabrics, and nostalgic storytelling—has once again struck a chord with fashion lovers worldwide. Whether you’re basking in the sun or planning your next getaway, Casablanca’s latest collection ensures you do it in style.

No comments yet.