Chopova Lowena, the English-Bulgarian design duo beloved for their punk-meets-whimsy aesthetic, has made waves in the fashion world with their bold, unconventional designs. Now, they’re branching out into the world of beauty with their debut fragrance line, a collection that pays tribute to Bulgarian culture and heritage.

Announced on Wednesday, this new venture features three distinct perfumes and three corresponding scented candles, all crafted in Bulgaria. The line captures the essence of the country’s rich traditions, drawing inspiration from its famed plants, herbs, and scents. For co-founder Emma Chopova, the journey into fragrance is deeply personal, with roots in her Bulgarian upbringing and her father’s passion for preserving cultural traditions.

From Fashion to Fragrance: A Natural Evolution

Chopova Lowena’s foray into fragrance feels like a natural extension of their brand ethos. Known for their patchwork skirts, bold prints, and innovative use of textiles, the duo has always drawn inspiration from traditional Bulgarian craftsmanship and folklore. Their designs celebrate heritage while adding a contemporary, rebellious twist, making them a favorite among fashion insiders.

The move into beauty allows the brand to explore another sensory dimension of storytelling. As Emma Chopova explained to British Vogue, the idea for the fragrance line came from her father. “He is always looking into things we can make traditionally in Bulgaria,” she shared. “And came through with this, asking if we’d be interested. And we said yes, absolutely!”

The result is a collection that brings the scents of Bulgaria to life, offering a new way for fans to connect with the brand’s roots.

Queen Rosa, Rosa Is Queen: An Ode to the Bulgarian Rose

At the heart of Chopova Lowena’s fragrance line is the first scent, Queen Rosa, Rosa Is Queen. This perfume pays homage to one of Bulgaria’s most iconic symbols—the Bulgarian rose. Renowned for its use in fine fragrances worldwide, the Bulgarian rose is celebrated for its delicate yet complex aroma.

The fragrance captures the essence of this cherished flower, blending its floral sweetness with subtle earthy and green notes. It’s a celebration of femininity, elegance, and tradition, embodying the duality that defines Chopova Lowena’s design philosophy.

In addition to the perfume, the Queen Rosa scent is available as a scented candle, allowing its warm, floral aroma to fill any space.

Crafted in Bulgaria: Honoring Heritage

True to their commitment to honoring Bulgarian culture, Chopova Lowena ensured that the fragrances and candles were crafted in Bulgaria. This decision not only reinforces the authenticity of the line but also supports local artisans and producers.

Bulgaria has a long history of perfumery, particularly in the cultivation of roses and lavender. By creating their products in the country, the brand is tapping into this rich tradition, blending it with their unique perspective to create something both modern and timeless.

The Collection: Three Perfumes, Three Candles

The Chopova Lowena fragrance line features three perfumes and their matching candles, each inspired by different aspects of Bulgarian culture.

Queen Rosa, Rosa Is Queen

•Inspiration: The Bulgarian rose, a symbol of beauty and tradition.

•Scent Profile: Floral, sweet, with green and earthy undertones.

•Candle: A luxurious scented candle that evokes the freshness of a rose garden in bloom.

Wild Herbal Fields

•Inspiration: The wild herbs and plants of Bulgaria’s lush landscapes.

•Scent Profile: Aromatic, grassy, with hints of lavender and thyme.

•Candle: Perfect for creating a calming, nature-inspired atmosphere.

Mystic Woods

•Inspiration: Bulgaria’s ancient forests and their mysterious allure.

•Scent Profile: Woody, smoky, with notes of cedar and moss.

•Candle: A grounding and meditative scent that brings the outdoors in.

A Personal Touch

What sets this fragrance line apart is its deeply personal origin story. Emma Chopova’s father played a significant role in sparking the idea, and the entire project reflects the family’s connection to their Bulgarian heritage.

This personal connection shines through in every aspect of the collection, from the carefully chosen ingredients to the thoughtful craftsmanship. It’s a reflection of Chopova Lowena’s ability to weave personal narratives into their work, making their creations feel both intimate and universal.

Why Fragrance?

For a brand known for its visually striking designs, the shift to fragrance may seem unexpected at first glance. However, scent is one of the most powerful ways to evoke memories, emotions, and cultural identity.

Chopova Lowena’s fragrances are designed to transport wearers to the Bulgarian countryside, immersing them in the sights, sounds, and smells of the region. It’s a way of sharing their heritage with a global audience, inviting them to experience the beauty and richness of Bulgarian culture.

Sustainability and Thoughtful Design

In keeping with their commitment to sustainability, Chopova Lowena has ensured that their fragrance line aligns with eco-conscious principles. From responsibly sourced ingredients to recyclable packaging, the collection reflects the brand’s dedication to ethical practices.

The scented candles, for example, are made using natural waxes and lead-free wicks, ensuring a clean burn. Similarly, the perfumes are crafted with high-quality, sustainably sourced ingredients that prioritize both luxury and responsibility.

The Future of Chopova Lowena Beauty

The launch of this fragrance line marks an exciting new chapter for Chopova Lowena. While they’ve made their mark in fashion, this venture into beauty opens up new possibilities for the brand.

Could skincare or other beauty products be next? Only time will tell. For now, the fragrance line stands as a bold and thoughtful expansion of their creative vision, showcasing their ability to innovate while staying true to their roots.

Where to Buy

The Chopova Lowena fragrance line is available through select retailers and the brand’s official website. With its limited availability, the collection is sure to be a hit among fans of the brand and fragrance enthusiasts alike.

Each product comes beautifully packaged, making them perfect for gifting or for adding a touch of luxury to your personal collection.

Final Thoughts

Chopova Lowena’s debut fragrance line is a celebration of culture, creativity, and craftsmanship. By drawing inspiration from Bulgarian traditions and crafting their products in the country, the duo has created a collection that feels both authentic and innovative.

With its blend of heritage and modernity, the fragrance line is a fitting extension of the brand’s identity, offering fans a new way to connect with their vision. Whether through the floral elegance of Queen Rosa, the fresh allure of Wild Herbal Fields, or the grounding richness of Mystic Woods, there’s a scent in this collection for everyone.

As Chopova Lowena continues to redefine the boundaries of design, this fragrance line is a reminder of their ability to surprise, inspire, and delight. For those seeking a touch of whimsy, a nod to tradition, and a truly unique olfactory experience, the Chopova Lowena fragrances are not to be missed.