For two centuries, Clarks has been synonymous with craftsmanship, timeless design, and cultural influence. From its humble beginnings in Somerset, England, to becoming a global fashion and cultural phenomenon, the brand has consistently pushed boundaries while staying true to its heritage. Now, as Clarks celebrates its 200th anniversary, it is doing so in style, blending its storied history with cutting-edge collaborations and creative storytelling.

The celebration includes an ambitious project featuring an all-star cast of cultural icons, directed by visionary filmmaker Set Free Richardson. From Liam Gallagher to Ghostface Killah, Martine Rose to Lila Ike, the lineup embodies the diversity, creativity, and spirit that Clarks has championed for generations. Here’s an in-depth look at Clarks’ incredible journey, the collaborative effort behind this landmark celebration, and what the future holds for the iconic brand.

The Legacy of Clarks: 200 Years of Craftsmanship

Founded in 1825 by Cyrus and James Clark, the brand began as a family business in Somerset, crafting sheepskin slippers. Over time, Clarks expanded its portfolio, creating designs that balanced style, comfort, and durability. The Desert Boot, Wallabee, and other iconic silhouettes became more than just footwear—they became symbols of cultural identity, embraced by everyone from Jamaican reggae artists to British mods, American hip-hop legends, and global fashion enthusiasts.

Clarks’ enduring appeal lies in its ability to remain relevant across decades and continents. By staying true to its roots while adapting to cultural shifts, the brand has solidified its place in fashion history. As Martine Rose, one of the collaborators in the 200-year celebration, puts it, “Clarks isn’t just a brand; it’s a cultural bridge that connects worlds.”

A Star-Studded Celebration

For its bicentennial milestone, Clarks has enlisted a diverse cast of artists, musicians, designers, and cultural icons who embody the brand’s ethos. Each collaborator brings their unique perspective, paying tribute to the impact Clarks has had on their respective industries and communities.

Liam Gallagher

Few figures represent British style and swagger as effortlessly as Liam Gallagher. The former Oasis frontman’s love for Clarks footwear is well-documented, making him a natural choice for the campaign. Gallagher’s distinct rock ‘n’ roll aesthetic aligns perfectly with the brand’s timeless yet edgy appeal.

Ghostface Killah & Raekwon

Clarks’ influence on hip-hop is undeniable, and Ghostface Killah and Raekwon of the Wu-Tang Clan are vocal fans of the brand. Their 1995 track “Glaciers of Ice” famously referenced custom Clarks, cementing the brand’s place in hip-hop culture. Their involvement in the campaign highlights Clarks’ deep roots in music and streetwear.

Martine Rose

Known for her subversive approach to fashion, designer Martine Rose brings a fresh perspective to the Clarks legacy. Her collaboration reimagines classic silhouettes with avant-garde designs, bridging tradition and modernity.

Eric Haze

Legendary graffiti artist and designer Eric Haze contributes his signature bold and graphic style to the celebration. His work emphasizes Clarks’ connection to street culture and creativity.

Big Youth & Lila Ike

Clarks has long been a staple in Jamaican culture, embraced by reggae and dancehall icons. Big Youth and rising star Lila Ike celebrate this connection, showcasing the brand’s influence in Caribbean music and style.

Danielle Cathari & Becca Dudley

From fashion to media, Danielle Cathari and Becca Dudley bring contemporary voices to the celebration. Their involvement underscores Clarks’ ability to resonate with younger generations while maintaining its heritage.

A Collaborative Vision: Behind the Scenes of the Campaign

At the helm of this ambitious project is director Set Free Richardson, whose creative vision brings the campaign to life. Known for blending art, culture, and storytelling, Richardson captures the essence of Clarks’ legacy while looking toward its future.

“Clarks is more than shoes; it’s a lifestyle, a legacy, a movement,” Richardson explains. “This project is about celebrating that impact and showing how it continues to inspire.”

The campaign’s success is also owed to the dedication of James Frapwell, Emily Barratt, and the entire Clarks team, who have worked tirelessly to bring the vision to fruition. From coordinating collaborations to ensuring every detail aligns with the brand’s story, their commitment shines through every aspect of the project.

Somerset World: A Tribute to Clarks’ Roots

As part of the 200-year celebration, Clarks is unveiling Somerset World, an immersive experience that takes fans on a journey through the brand’s history and cultural significance. Located in the brand’s birthplace, the experience combines interactive exhibits, live performances, and exclusive product showcases, offering a deeper understanding of Clarks’ heritage.

Visitors can explore the evolution of iconic designs like the Desert Boot and Wallabee, witness how Clarks became a symbol of individuality and rebellion, and learn about the craftsmanship that has defined the brand for two centuries.

Why Clarks Remains Timeless

The secret to Clarks’ longevity lies in its ability to balance tradition with innovation. By staying true to its core values—quality, comfort, and authenticity—the brand has built a foundation that transcends trends. Yet, Clarks isn’t afraid to evolve, collaborating with modern designers and embracing new technologies to remain relevant.

This duality is evident in the 200-year celebration. While the campaign pays homage to Clarks’ storied past, it also looks forward, showcasing bold reinterpretations of classic designs and highlighting voices that represent the future of culture and creativity.

Looking Ahead: The Future of Clarks

As Clarks enters its third century, the brand shows no signs of slowing down. With plans to expand its global footprint, embrace sustainable practices, and continue collaborating with boundary-pushing creatives, Clarks is poised to remain a cultural icon for generations to come.

In a world where fast fashion often dominates, Clarks’ commitment to quality and craftsmanship stands out. The brand’s 200-year milestone isn’t just a celebration of its past—it’s a statement about its future.

Final Thoughts

Clarks’ 200th anniversary is more than a milestone—it’s a celebration of a brand that has shaped fashion, music, and culture for generations. From the cobbled streets of Somerset to the global stage, Clarks has remained a symbol of individuality, creativity, and timeless style.

Through collaborations with legends like Liam Gallagher, Ghostface Killah, and Martine Rose, and emerging talents like Lila Ike and Danielle Cathari, Clarks’ bicentennial campaign honors its rich heritage while embracing the future. Under the direction of Set Free Richardson and with the dedication of the Clarks team, the celebration captures the essence of a brand that continues to inspire.

As Somerset World opens its doors and the campaign unfolds, Clarks invites the world to join in celebrating 200 years of innovation, artistry, and cultural impact. Here’s to the next chapter in the remarkable story of Clarks.

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