Double RL & Co, a brand synonymous with rugged Americana, draws its essence from the ideals of heritage and authenticity. Established in 1993 by Ralph Lauren, Double RL is named after Lauren’s Colorado ranch, RRL Ranch. The brand embodies the spirit of the American West, blending timeless style with durability and functionality.

Heritage and Inspiration

The inception of Double RL was driven by Ralph Lauren’s passion for the American West and vintage workwear. Inspired by the utilitarian clothing worn by ranchers, miners, and pioneers, the brand aims to recreate the rugged elegance of these historical garments. Double RL is a tribute to the resilience and perseverance of early American settlers, capturing the essence of a bygone era while maintaining contemporary relevance.

The Art of Craftsmanship

At the heart of Double RL’s philosophy is an unwavering commitment to craftsmanship. Each piece is meticulously designed and constructed using high-quality materials and traditional techniques. This dedication to authenticity is evident in the brand’s use of selvedge denim, heavy-duty canvas, and other durable fabrics. The garments often feature vintage-inspired details such as chain-stitching, bar tacks, and copper rivets, further enhancing their durability and longevity.

The Transmission of Experience

One of the most compelling aspects of Double RL clothing is the way it transforms over time, telling a unique story with every wear. This concept of “transmission experienced through wear” is central to the brand’s appeal. As the garments age, they develop a distinctive patina, reflecting the experiences and adventures of their owners.

Denim: A Living Fabric

Denim is perhaps the most iconic example of this transformation. Double RL’s selvedge denim jeans are designed to fade and distress naturally, revealing personalized wear patterns unique to each wearer. The process begins with raw, unwashed denim that gradually molds to the body, developing creases and fades in areas of high stress. Over time, the fabric becomes softer and more comfortable, while the fades create a visual record of the wearer’s lifestyle.

Aging Era and Character Appeal

Leather is another material that exemplifies the transmission of experience. Double RL’s leather jackets, belts, and accessories are crafted from premium hides that develop a rich patina with age. Each scratch, crease, and scar adds character to the leather, enhancing its visual appeal and making it truly one-of-a-kind. This natural aging process imbues the garments with a sense of history and individuality, creating a bond between the item and its owner.

Workwear: Built to Last

Double RL’s workwear-inspired pieces, such as chore coats, overalls, and flannel shirts, are designed for durability and functionality. These garments are built to withstand the rigors of daily use, and their rugged construction ensures they can endure years of wear and tear. As they age, they acquire a lived-in quality that speaks to their authenticity and utility. The fading, fraying, and mending that occur over time add to the garment’s narrative, creating a visual record of its journey.

In addition to their aesthetic and functional qualities, Double RL garments are also designed with sustainability in mind. The brand emphasizes the importance of creating long-lasting, high-quality products that reduce the need for frequent replacements. By investing in durable materials and timeless designs, Double RL encourages consumers to adopt a more mindful approach to fashion, valuing longevity over disposability.

Moreover, Double RL is committed to ethical production practices. The brand works with artisans and manufacturers who share its dedication to quality and sustainability. This commitment ensures that each piece is crafted with care and respect for both the environment and the people involved in its production.

The Double RL Community

Double RL has cultivated a passionate and loyal community of enthusiasts who appreciate the brand’s commitment to authenticity and craftsmanship. This community includes collectors, vintage aficionados, and everyday wearers who share a deep appreciation for the brand’s heritage and values. The brand’s stores, designed to resemble old-fashioned general stores or trading posts, further reinforce this sense of community and connection to the past.

Double RL & Co stands as a testament to the enduring appeal of well-crafted, authentic clothing. By embracing the concept of transmission experienced through wear, the brand creates garments that not only serve a functional purpose but also tell a story. Each piece becomes a living document of its owner’s experiences, evolving and improving with age. In an era of fast fashion and disposable culture, Double RL offers a refreshing alternative, celebrating the beauty of durability, craftsmanship, and timeless style. The brand’s commitment to quality and sustainable sense ensures that its garments will continue to be cherished for generations, carrying forward the spirit of the American West and the values it represents.

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