Fera, the London-based fashion brand, has revealed its highly anticipated Spring/Summer 2025 capsule collection, dedicated to the passion and stories of fly fishing enthusiasts. The Urban Fly collection draws inspiration from the unique aesthetic and culture surrounding the hobby, as well as the people and narratives that breathe life into it.

Exploring the Depths of Fly Fishing Culture

The brand’s commitment to authenticity and connection is evident in their extensive exploration of the fly fishing community. By engaging with enthusiasts and understanding the rich history and experiences passed down through generations, Fera has crafted a collection that genuinely reflects the essence of this timeless pastime.

The Urban Fly Capsule: A Blend of Style and Functionality

The Urban Fly capsule collection features a range of functional and stylish pieces, perfect for a day spent on the water or in the city. The collection includes two fishing coach jackets in petrol and green, designed to provide warmth and comfort during cool weather.

Two back graphic t-shirts display intricate illustrations of fish and tackle, celebrating the art and technique of fly fishing. The capsule is completed with a navy fly cap and a coordinating fly box with a matching rod, ensuring both style and practicality for the modern angler.

Fera’s Urban Fly Capsule: A Testament to the Enduring Influence of Fly Fishing

By delving into the captivating world of fly fishing, Fera has successfully captured the spirit and camaraderie of this beloved pastime. The Urban Fly Spring/Summer 2025 capsule collection is a testament to the enduring influence of fly fishing, demonstrating how a sport steeped in tradition can inspire contemporary fashion and storytelling.

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