Kith, the brand long synonymous with streetwear opulence and cultural omnivorousness, has never shied from cross-category experimentation. Whether it’s a Coca-Cola pop-up in Tokyo or a Clarks Wallabee designed with an ice cream drip, founder Ronnie Fieg’s taste has always tilted toward the unexpected. And now, that sweet tooth is literal.

Launching tomorrow, Kith unveils its most whimsical confection yet: a limited-edition collaboration with Treat—its in-house dessert arm—and the enigmatic Mint Chips Collective, a niche design syndicate known for turning flavor into aesthetic. Dubbed the Kith Treat Mint Chips Capsule, the drop promises a high-calorie blend of dessert-themed apparel, accessories, and frozen goods, positioning itself at the intersection of edible indulgence and wearable fantasy.

TREAT: MORE THAN A SCOOP SHOP

To understand this collaboration’s significance, one must first appreciate the role Treat plays in the Kith empire. More than just an adjacent scoop bar to its flagship locations in SoHo or Brooklyn, Kith Treats is a sensory extension of the brand’s universe—a place where nostalgia and customization converge in cereal-infused soft-serve and branded milkshakes.

In the streetwear ecosystem, Treat is a kind of Rosetta Stone: a decoder for understanding how Kith collapses the sacred and the playful. A brand that sells $150 hoodies alongside $8 frozen novelties isn’t confused—it’s strategic. Fieg has long understood that desire isn’t limited to one register. Whether it’s the mouth or the wardrobe, Kith targets cravings.

MINT CHIPS COLLECTIVE: THE FLAVOR PHILOSOPHERS

If Kith Treats is the vessel, Mint Chips Collective is the flavor. Operating mostly through digital art installations, limited-run zines, and dessert-themed drops in small-run concept shops across Los Angeles and Tokyo, the Collective has been described as “a group of culinary surrealists” by Dazed.

With a focus on mint flavor as metaphor, the group plays on associations: childhood joy, icy clarity, and moments of artificial sweetness in an increasingly synthetic world. Their motto—Cool Enough to Last—doubles as both branding and mission. It’s no surprise that when Kith sought collaborators for their next Treat-themed experiment, they turned to the Mint Chips Collective for visual surrealism and edible philosophy.

THE CAPSULE: COLORWAYS OF CRAVING

The Kith Treat Mint Chips Capsule, while rooted in whimsy, is no novelty act. The collection includes:

• Mint Dipped Varsity Jacket: A heavyweight wool jacket with cream leather sleeves, embroidered with a melting chip motif on the back and a scripted “Cool Enough” on the chest. Ice cream cone-shaped zipper pulls complete the look.
• “Spoonfed” Knit Hoodie: Dyed in varying gradients of mint and pistachio green, this 450gsm cotton hoodie features an oversized front patch that mimics the swirl pattern found in soft-serve machines.
• Cream Waffle Knit Shorts: Textured like dessert cones, these mid-thigh shorts come in three flavors—choco-chip tan, vanilla ice, and matcha mint.
• Custom Air Force 1 by Treat: Perhaps the star of the show—Nike silhouettes reimagined with a drip-dye aesthetic and speckled soles that resemble crushed mint candies.
• Frozen Accessories: The line includes melting resin keychains, cone-shaped crossbody bags, and mint-chip swirl socks scented subtly to emulate the scent of an opened pint.

For those wanting more literal indulgence, the capsule also features a limited-edition Treat pint—a collaboration flavor called “Chill Drip”, which blends crème de menthe, Oreo crumble, and white chocolate shards, with a matching Kith-branded spoon.

IN-STORE EXPERIENCE: THE SCOOP SHOP STAGE

To coincide with the drop, Kith is staging immersive in-store experiences across four locations: New York, Paris, Tokyo, and Miami. Each store will transform into a hyper-designed “Scoop Stage,” featuring neon lighting, branded ice cream carts, and rotating DJ sets with food-themed playlists (expect remixes of Kelis’s “Milkshake” and Outkast’s “SpottieOttieDopalicious”).

Visitors will be able to:

• Scan QR-coded cones for AR interactions that bring each item’s flavor inspiration to life,
• Engage in live heat-press workshops where T-shirts are pressed with edible wafer paper,
• Participate in a “Mint Memory” wall—a crowdsourced collage of fans’ favorite mint moments, from toothpaste commercials to first dates.

Fieg has described the experience as “a dessert lounge meets fashion drop meets art exhibit,” underlining the capsule’s ambition: to be not only worn but remembered.

CULTURE OF CRAVING: WHY THIS DROP MATTERS

In a fashion landscape saturated with logo fatigue and collab inflation, Kith’s Mint Chips capsule offers something deeper: a return to joy. While many luxury brands push scarcity, irony, or dystopia, Kith Treats leans into something earnest—comfort, sugar, warmth.

This isn’t new. Fashion has long flirted with food. From Jeremy Scott’s McDonald’s couture for Moschino to Supreme’s Oreos, appetite has always been stylish. But where others court shock or satire, Kith succeeds by invoking nostalgia as luxury.

The Treat Mint Chips drop works because it doesn’t mock hunger—it celebrates it, aesthetically and emotionally. It invites fans to indulge in both soft serve and soft cotton, to see no line between cravings and craftsmanship.

FROM LIFESTYLE TO LONGEVITY

Beyond the day-of spectacle, Kith’s dessert capsule speaks to a larger thesis: that taste is the new currency of identity. Streetwear is no longer about rebellion—it’s about curation. And in a world where “aesthetic mood” drives commerce, drops like this one succeed by filling multiple appetites—literal, visual, cultural.

The question isn’t “Why mint?” but rather, “Why not more?” Why shouldn’t fashion smell? Or drip? Or melt? Why shouldn’t a scoop of ice cream inspire a varsity jacket? In a fashion cycle still obsessed with Parisian severity, Kith dares to offer a scoop of lightness.

THE DROP DETAILS: WHERE AND HOW

The Kith Treat Mint Chips Capsule launches tomorrow, with online availability at 11:00 AM EST via kith.com, and staggered in-store releases in:

• Kith SoHo (NYC)
• Kith Miami
• Kith Paris
• Kith Tokyo

Quantities are expected to be extremely limited, especially the custom Nike pairs and ice cream pints, which are capped at 300 units globally.

In addition, an exclusive NFT of the capsule lookbook, featuring stylized 3D renderings of melting apparel, will drop via the Treat Mint Vault on the Ethereum blockchain, priced in mint-flavored ETH equivalents (a nod to the theme).

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