One Energy, Same Sun.

It’s not just a tagline—it’s a vibe. And for Summer 2025, that shared frequency finds a new form in the bold, sunlit collision of TwoJeys and Havaianas. For the first time, the Barcelona-born jewelry label and the globally iconic Brazilian flip-flop brand are stepping into the same frame—launching a three-piece capsule that redefines what summer collaborations can look and feel like.

Two Icons, One State of Mind

On the surface, TwoJeys and Havaianas may look like strange bedfellows—one a Gen Z-fueled, detail-obsessed, semi-ironic jewelry brand birthed in the digital age; the other, a beach-staple legend with deep heritage and universal recognition. But that’s precisely what makes the collaboration work. What links them isn’t category—it’s chemistry.

“Energy” is the operative word here. Both brands embody a kind of cultural brightness that transcends product. They’re about spirit more than sales. About presence over polish. Havaianas is Brazil’s barefoot signature. TwoJeys is Barcelona’s stylish subculture. Put them together, and the result is effortless, youthful, and a little wild—exactly how summer should feel.

Shot in the Sun

Lensed by Aiden Cullen—a photographer known for capturing movement, mischief, and warmth in equal measure—the campaign isn’t just an ad, it’s a feeling. The visuals track a crew of friends roaming sun-drenched streets, peeling away layers of expectation, doing what people actually do in summer: nothing special, just everything at once. Motorbikes, street corners, late-day dips, slow walks, louder laughs. All of it under one sun.

There’s no pretense here. No over-styled fantasy. Just people, heat, and motion.

That simplicity is exactly what gives the campaign its edge. You can almost hear the buzzing cicadas, feel the dry warmth on skin, taste the salt and soda. The clothes and accessories aren’t the story—they’re part of it. That’s the ethos both brands champion: product that doesn’t overpower but complements the mood.

A Three-Piece Capsule With a Punch

The centerpiece of the collaboration is, of course, the flip-flop—Havaianas’ signature silhouette, reimagined with TwoJeys’ rebellious fingerprints. The capsule drops in three colorways: sleek black, vibrant green, and a sunbeam yellow that feels lifted straight from a Mediterranean postcard. The design remains faithful to Havaianas’ DNA—simple, durable, built to live in—but is subtly tweaked for new energy.

The standout detail? A TwoJeys metallic star logo pin affixed to each pair. Depending on the model, the stars come in punchy pairings—yellow with green, or red with electric blue—giving the sandals an added layer of identity. It’s a small intervention, but a smart one: a streetwear flourish that turns a humble beach staple into something statement-worthy.

This isn’t about reinvention for reinvention’s sake. It’s about merging languages. Brazilian ease meets Iberian edge. Flip-flops built for the beach, but born again in the street.

Words From the Founders

“The launch of the most iconic collection of the year, Isla Bonita, is one of the most highly anticipated moments for us,” said Joan Margarit and Biel Juste, co-founders of TwoJeys. “This summer, we wanted to integrate into the collection an essential piece that we believe will be a massive success: TwoJeys x Havaianas flip-flops, with vibrant colours and daring, industrial touches that define us so well.”

Their confidence isn’t misplaced. TwoJeys has become something of a phenomenon in the European fashion space—not just for their sharp designs, but for the lifestyle they evoke. This isn’t jewelry as luxury; it’s jewelry as energy, gesture, moment. Their fans don’t just buy—they belong.

Pairing that spirit with Havaianas, a brand whose simplicity is part of its universal appeal, creates an alchemy few could have predicted, but everyone now wants a part of.

More Than Merch, A Movement

What this capsule represents is bigger than just footwear. It’s emblematic of a growing wave in fashion where collabs aren’t just surface-level hype engines, but meaningful blends of creative outlooks. TwoJeys and Havaianas have created something that feels like a true dialogue—not a brand licensing deal dressed up in streetwear terms.

It helps that both brands bring strong but distinct legacies to the table. Havaianas is global, democratic, unpretentious. TwoJeys is niche, intense, dripping in youth culture. That contrast is exactly what gives the capsule its power. It invites a new kind of consumer—someone who might’ve grown up with Havaianas on vacation, but now wants a version that reflects where they are today. Someone who wants to look casual but curated. Unbothered, but aware.

Aesthetic Functionality

While the visuals lean into sun-baked play, the products themselves aren’t just aesthetic. Havaianas has long been known for their durability, comfort, and weather-proof design. That DNA remains untouched. The flip-flops still do what they’ve always done: support feet across cobblestones, pool decks, and beach sands without flinching. What TwoJeys adds is the ability to take that function and make it fashion—without compromising on either.

The collaboration doesn’t just say “vacation.” It says versatility. These sandals aren’t meant to live just at the edge of a swimming pool—they’re built to carry through to late-night bar crawls, park picnics, morning markets, and yes, even festivals where fashion expectations run high. They bridge the comfort of heritage and the cool of reinvention.

From Barcelona to Bahia: The Geographies of Cool

This collaboration is also a cultural handshake between two cities known for their sun-drenched lifestyles and design-forward communities. Barcelona, where TwoJeys was born, and Brazil—the spiritual and literal home of Havaianas—both thrive on rhythm, color, movement, and charisma. But they manifest it differently. One leans into contemporary streetwear with architectural edges. The other revels in fluidity, playfulness, ease.

Together, they represent a new global cool: unpretentious, boundaryless, and deeply informed by place. It’s a collision of hemispheres—north and south, Europe and South America, structure and spontaneity—packaged into something refreshingly simple: the perfect summer shoe.

The Drop

The capsule will release officially on May 1st at 9 PM—both online and through select retailers. With only three models in the collection, availability will be limited, and expectations high. Given the combined fanbases of both brands—and the rising trend of limited-edition, low-barrier fashion collabs—it’s safe to say this won’t sit on shelves for long.

Beyond hype, though, this drop feels like the right kind of pivot for both brands. Havaianas has been broadening its presence in fashion spaces in recent years, moving from just utilitarian footwear to being seen as a legit player in style conversations. TwoJeys, meanwhile, expands its footprint beyond jewelry and accessories into lifestyle—without losing its core identity.

It’s a win-win for the brands. And for the rest of us? A new reason to get excited about summer dressing.

A Step Toward Future Collabs?

If this capsule works—and all signs point to that outcome—it may mark the beginning of a new creative phase for both labels. Could we see full summer kits from TwoJeys next year? Co-branded sunglasses? Beachwear? Towels? Even more elevated flip-flop designs? The possibilities feel endless. But part of the appeal here is the restraint: three models, one idea, all the sun.

It proves that collaboration doesn’t have to be overstuffed to be effective. When the idea is strong enough, the pieces don’t need to shout. They just need to show up—bright, confident, and ready to walk.

Final Thought: Flip-Flops, Reframed

This collab doesn’t just sell footwear. It reframes it. For years, flip-flops have existed at the edge of fashion: always present, rarely praised. Functional, yes. Fashion-forward? Only sometimes. But with the TwoJeys x Havaianas capsule, we see what happens when something ubiquitous is treated with intention.

Flip-flops become more than default summer wear—they become part of a look. A message. A move.

In the end, that’s what great design is about. Taking the everyday and giving it new electricity. Finding energy in the expected. This collection does exactly that—with one energy, under the same sun.

No comments yet.