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Moncler Grenoble’s Fall/Winter 2025 collection arrives at the intersection of altitude and attitude—where the rigor of the mountain meets the poise of the metropolis. In recent seasons, Grenoble has become the label’s most technically articulate line, a place where the brand pushes material technology, garment engineering, and sport-driven storytelling to new heights. FW25 moves that needle with even greater precision.

Photographed by Mario Sorrenti in the stark brilliance of the Alps, the campaign frames the collection against a landscape that is both formidable and freeing. Athletes Lucas Pinheiro Braathen and Chloe Kim, actor Vincent Cassel, and model Amber Valletta embody the spirit of the range, each adding a facet of charisma to the exploration of modern alpine identity. Their inclusion signals Moncler’s continued commitment to authenticity: not merely staging sportswear, but grounding it in real athletic excellence and cultural resonance.

The result is a collection that understands the diversity of mountain life—its velocity, its rituals, its glamour—and translates it into garments capable of navigating both the summit and the street.

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One of the defining gestures of Moncler Grenoble FW25 is the adaptive transformation of urban textiles into mountain-grade gear. Denim, suede, gabardine, and flannel—traditionally materials with lifestyle connotations—are engineered here to respond to extreme conditions. This move reflects a broader trend in performance fashion: the collapse of boundaries between technical and tactile, sport and style, rugged and refined.

The standout example is the head-to-toe denim ski suit, which becomes a thesis statement for the entire collection. Rather than functioning as a novelty piece, it operates as a fully technical garment, complete with YKK AquaGuard zippers for water resistance, RECCO reflectors for safety, and PrimaLoft® insulation for lightweight warmth. The suit demonstrates how Moncler approaches heritage materials not as limitations but as opportunities for innovation.

Even suede—often seen as delicate or decorous—is reimagined with protective coatings and laminated bonding that keep moisture at bay. Flannel is densified and rendered wind-resistant. Gabardine gains stretch and thermal backing. In each case, the fabric’s original cultural weight remains visible, but the performance profile is radically expanded.

This is mountain wear for an era in which high altitude and high style no longer sit on opposite ends of a spectrum.

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No Moncler Grenoble collection would be complete without its signature quilted volumes, and FW25 approaches the puffer jacket as both a technical object and an aesthetic canvas. While the brand is known for its iconic goose-down silhouette, this season demonstrates particular attention to modularity. Jackets shift effortlessly between conditions, offering adjustable hoods, removable liners, and engineered ventilation zones designed for abrupt temperature changes.

Cord, wool, and velvet trims appear throughout the outerwear line, providing tactile contrast and echoing the broader theme of urban-meets-alpine hybridity. These are not ornamental touches but strategic interventions: trims placed at openings to minimize friction, wool panels used to balance insulation distribution, velvet acting as reinforcement against abrasion in colder temperatures.

Graphic outerwear takes a more experimental turn, employing a quilted patchwork of technical fabrics—particularly GORE-TEX®. By layering materials with varying densities, the brand creates garments that perform like equipment but wear like expressive, sculptural fashion. Patchwork, often employed for visual play, becomes here a method of climate responsiveness.

Either in monochrome neutrals or tonal mixes, the outerwear exhibits a quiet sophistication—an evolution that echoes Moncler Grenoble’s increasing alignment with metropolitan luxury.

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Where earlier collections drew a sharper line between slope and lounge, FW25 softens the distinction, presenting après-ski pieces with the same technical credibility as their performance counterparts. Chalk-white suede and shearling dominate this section of the offering, bringing a sense of purity and elevation to post-run silhouettes. These materials, typically associated with luxury winterwear, take on new relevance when executed with Moncler’s snow-specific treatments.

Rich brown wool, frequently paired with shearling trims, introduces a deeper, earthy tone into the narrative. These garments—coats, tailored trousers, layered tops—signal a shift toward a mountain lifestyle that moves beyond sport into ritual, gathering, and quiet warmth. They also echo contemporary luxury’s tilt toward tactile comfort: garments that feel indulgent yet purposeful.

The après-ski selection positions Moncler Grenoble as a label that understands not only the athlete but the atmosphere around the sport.

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Knitwear in FW25 extends the collection’s emotional vocabulary. Rather than relying solely on performance knits or base layers, Moncler leans into handcrafted motifs: Aran cables, Fair Isle colorwork, and intarsia designs. These patterns, historically tied to regional traditions, give the collection a folkloric heartbeat that contrasts beautifully with its engineered components.

But these are not purely heritage pieces. Many include technical fibers blended with natural yarns, ensuring breathability, thermal regulation, and moisture management. The result is knitwear that performs as mid-layer insulation while still feeling intimately crafted.

This balance speaks to the broader evolution of modern luxury: consumers no longer seek a binary between craft and technology—they expect both, seamlessly integrated.

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A particularly compelling element of the FW25 collection is the limited-edition snowboard designed with Shaun White’s brand, WHITESPACE. The collaboration underscores Moncler’s growing interest in sport-specific equipment, not just apparel, and aligns the brand with one of the most recognized figures in winter athletics.

The snowboard is not merely branded; it is engineered with Moncler’s design ethos—clean geometry, matte surfaces, restrained colorways—and built with WHITESPACE’s technical pedigree. The partnership signals Moncler’s readiness to move deeper into performance hardware, suggesting future expansions across skiing, climbing, and other alpine categories.

It is also a gesture toward cultural relevance: Moncler Grenoble is not creating a museum of technical fashion—it is embedding itself in contemporary sport culture in meaningful ways.

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Lucas Pinheiro Braathen’s presence in the campaign is more than casting; it reflects a partnership that will extend to the upcoming Winter Olympic Games, where Moncler will be his official sponsor. For a brand rooted in alpine heritage—originally founded to outfit French mountaineers—this alignment returns the narrative to its competitive roots.

Braathen’s trajectory mirrors Moncler Grenoble’s own evolution: bold, technically disciplined, and unafraid to break conventions. His involvement grounds the collection in lived athletic experience, reinforcing the message that these garments withstand professional-level demands.

Chloe Kim’s participation adds another dimension: her charisma and dominance in halfpipe snowboarding link the collection to youth culture, athletic innovation, and international visibility. Vincent Cassel and Amber Valletta round out the cast, providing cinematic gravitas and fashion refinement that reflect Grenoble’s broader lifestyle ambitions.

Together, the campaign and collection form a unified story: the mountain as a place of sport, artistry, and identity.

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Mario Sorrenti’s approach to the FW25 campaign is neither overly dramatic nor purely documentary. Instead, he brings a minimalism that mirrors the geometry of the alpine landscape. Sorrenti often uses grain, shadow, and natural glare to highlight volume and texture rather than relying on artificial mood. In this context, garments built with high-performance fabrics take on sculptural qualities, while faces and bodies appear elemental, almost carved from the cold air around them.

The Alps themselves become an architectural backdrop—one that emphasizes scale, clarity, and the fragility of the human silhouette against nature. This context reinforces the collection’s ethos: strong yet supple, pragmatic yet poetic.

Sorrenti’s photography brings out the hybrid nature of the garments, capturing both their urban elegance and their mountain resilience.

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Moncler Grenoble FW25 enters a cultural moment in which outdoor aesthetics are increasingly influential in luxury fashion. The rise of “gorp-core,” technical outerwear, and hybrid lifestyle gear has pushed performance brands into everyday wardrobes. Yet few labels manage to balance technical integrity and stylistic sophistication as precisely as Moncler.

FW25 demonstrates that the brand is not simply riding a trend but shaping its next phase. By transforming urban fabrics, integrating handcrafted motifs, and collaborating with athletes and sport innovators, Moncler articulates a new definition of mountain culture: one that is inclusive, cosmopolitan, and creatively ambitious.

It is as much a vision for how we dress as it is a proposal for how we live—between terrains, between identities, between the functional and the expressive.

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The Moncler Grenoble Fall/Winter 2025 collection is now available, signaling the official start of the season’s alpine wardrobe. As winter approaches, the brand’s fusion of sleek metropolitan detail with true technical construction offers a compelling path forward for both occasional skiers and dedicated adventurers.

Looking ahead, FW25 hints at a Moncler Grenoble that will continue to explore equipment, athlete partnerships, and material transformations. Whether on the slopes or in the city, the collection affirms a simple truth: mountain life is no longer defined by altitude alone—it is a state of style, movement, and imagination.

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