Naples, Florida, is embarking on an ambitious urban revitalization effort with its Design Walk pilot project, an initiative aimed at transforming a key segment of the Naples Design District into a vibrant, pedestrian-friendly space. By enhancing alleyways, unifying art and design businesses, and celebrating the neighborhood’s rich history, the city aspires to establish an additional commercial and cultural hub to complement the renowned Fifth Avenue South and Third Street South districts.

This project reflects a growing commitment to fostering urban livability, strengthening local commerce, and amplifying the district’s role as a premier destination for design, art, and culture. With meticulous planning and substantial financial backing, the Design Walk is poised to redefine the area’s character, making it an even more attractive destination for residents and visitors alike.

Project Scope and Vision

The Design Walk initiative is centered on a well-defined section of Naples’ urban landscape. The pilot project focuses on the block bordered by First Avenue South, Ninth Street South (U.S. 41), Central Avenue, and 10th Street South. The broader Naples Design District itself extends further, with boundaries marked by Fifth Avenue South, Seventh Avenue North, Ninth Street South, and Goodlette-Frank Road.

A notable addition to the neighborhood is the highly anticipated Gulfshore Playhouse, located at the corner of Goodlette-Frank Road and First Avenue South. The playhouse is expected to become a significant cultural anchor within the district, drawing increased foot traffic and adding to the vibrancy of the area.

The core objectives of the Design Walk are as follows:

• Creating a Pedestrian-Friendly Environment: Developing a walkable district that serves as a unique destination distinct from Naples’ other commercial centers.

• Enhancing Connectivity through Alleyways: Transforming alleyways into welcoming north-south pedestrian routes, fostering exploration and accessibility.

• Revitalizing Public Spaces: Incorporating artistic elements, murals, landscaping, and improved infrastructure to inject new energy into the neighborhood.

These efforts align with the city’s broader urban development goals, ensuring that the Naples Design District emerges as an essential part of the city’s evolving downtown experience.

Design and Features: Aesthetic and Functional Enhancements

The Design Walk is being spearheaded by DPZ CoDesign, a firm recognized for its innovative urban planning and architectural expertise. The proposed design emphasizes a blend of aesthetic appeal, functionality, and sustainability.

Key Design Components

Wall Treatments – The project will introduce uniform wall colors across various buildings to create a cohesive visual identity, reinforcing the area’s distinct character.

Lighting Enhancements – Strategic placement of street and alleyway lighting will improve safety and ambiance, making the area more inviting during the evening hours.

Paving and Landscaping – The integration of permeable pavers and lush greenery will not only elevate the district’s aesthetics but also contribute to environmental sustainability by improving drainage and reducing heat retention.

Public Art Installations – The project plans to incorporate removable art panels, allowing for seasonal changes and rotating exhibitions, thereby continuously showcasing local artists and businesses.

Revamped Alleyways – A central element of the plan is repurposing alleyways into engaging pedestrian corridors, complete with art, seating, and social gathering spots.

A standout feature of the redesign is the planned transformation of the west alleyway into “Notch Café”, a multifunctional public space envisioned with benches, murals, and possibly a water feature. This space will serve as a casual gathering spot while adding a layer of vibrancy to the district.

Furthermore, local businesses are actively participating in the district’s reinvention. Bob Hill Plumbing, for instance, has generously offered to donate a portion of its property to serve as an event space featuring art installations and community-driven activities.

Community and Stakeholder Engagement

The success of the Design Walk hinges on robust community and stakeholder involvement. Local business owners, city officials, and district advocates have expressed strong support for the project, recognizing its potential to elevate the Naples Design District’s profile.

Key Voices from the Community

Anita Jenkins, Community Redevelopment Agency (CRA) Administrator, underscores the project’s larger vision:

“The idea was to set the Design District up for success as an additional commercial hub for the Naples downtown area, following Fifth Avenue South and Third Street.”

Elizabeth Kurtz Isbell, President of the Naples Design District, echoes this sentiment, emphasizing the unifying design elements:

“We know the Design Walk will create uniform pavers and a cohesive look that will even add monument signs that will say this is the Naples Design District.”

Stu Rothman, a local property owner, highlights the broader benefits:

“By improving pedestrian connectivity and fostering unique urban experiences, this project will help reinforce the district’s reputation as a vibrant hub for dining, art, and entertainment.”

This collective enthusiasm reflects a shared belief that the Design Walk will not only enhance the area’s economic vitality but also contribute to a more dynamic urban experience.

Funding and Implementation Strategy

A significant initiative such as the Design Walk requires careful financial planning and phased execution. The project is being financed by the Community Redevelopment Agency (CRA) District, which generates approximately $10 million annually from property taxes.

For Fiscal Year 2025, the CRA budget has allocated $3 million specifically for the Design Walk. The current cost estimate for the project’s refined design stands at $1.68 million, excluding additional investments in wall art and potential decorative elements.

Next Steps and Key Considerations

To ensure smooth implementation, the CRA board has directed further analysis on the following aspects:

• Detailed Cost Estimates: Refining expense projections related to alleys, lighting, landscaping, wall treatments, and signage.

• Public-Private Partnership Framework: The City Manager and Assistant City Attorney have been tasked with drafting agreements with business owners, outlining shared responsibilities.

• Infrastructure Upgrades: Assessing necessary improvements, associated costs, and implementation timelines to support the project’s long-term success.

By securing adequate funding and addressing logistical challenges, the city aims to deliver a high-impact transformation while ensuring financial sustainability.

Long-Term Impact and Future Potential

The Design Walk pilot project represents more than just an aesthetic upgrade—it signifies a strategic investment in Naples’ urban future. If successful, the initiative could pave the way for expanded pedestrian-friendly developments, influencing future city planning efforts.

Expected Benefits

• Boost to Local Economy: Increased foot traffic is expected to drive business growth for retailers, galleries, restaurants, and cultural institutions.

• Enhanced Public Spaces: The project will promote outdoor activity, social interaction, and cultural appreciation.

• Stronger Community Identity: A well-defined Design District will strengthen Naples’ reputation as a premier destination for art, design, and innovation.

• Sustainability and Smart Growth: Incorporating green infrastructure, energy-efficient lighting, and permeable paving will align with modern urban sustainability goals.

If the pilot project proves successful, Naples could consider expanding similar improvements across the entire Design District, making it a model for walkable, arts-oriented urban development.

The Design Walk pilot project stands as a testament to Naples’ commitment to urban enhancement, cultural enrichment, and economic vitality. By reimagining alleyways, integrating public art, and fostering a cohesive visual identity, the initiative promises to redefine the Naples Design District as a premier cultural and commercial destination.

With strong community backing, strategic planning, and a clear vision for the future, the Design Walk is well-positioned to become a transformative addition to Naples’ downtown landscape—offering both residents and visitors a dynamic and immersive urban experience.

As Naples continues to evolve, initiatives like this will play a crucial role in shaping the city’s identity, ensuring it remains a vibrant and engaging destination for generations to come.

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