When OLAPLEX, the brand synonymous with cutting-edge haircare innovation, introduced its new Leave-In Conditioner, it wasn’t just about unveiling another game-changing product—it was about creating an immersive experience that embodied the essence of luxury, beauty, and self-care. Enter The LEAVE ‘INN’—a unique, hospitality-inspired event that seamlessly blended pampering, education, and interactive brand engagement, brought to life by CNC Agency (Coffee ‘n Clothes).

With a name that plays off the concept of checking into a hotel while leaving in the nourishing benefits of OLAPLEX’s latest formula, The LEAVE ‘INN’ was designed to be more than just a product launch—it was an experience that transported guests into a world where haircare met five-star service.

Let’s check into this one-of-a-kind activation, exploring the curated spaces, brand storytelling, and interactive touchpoints that made The LEAVE ‘INN’ an unforgettable event.

A Grand Check-In: First Impressions Matter

The journey into The LEAVE ‘INN’ began the moment guests arrived.

The Check-In: A Hospitality-Infused Welcome

Every luxury hotel experience starts with a seamless check-in, and The LEAVE ‘INN’ was no different. Upon arrival, guests were greeted with an interactive check-in process that set the stage for the entire event.

•Guests received custom key cards—a playful nod to the hotel theme—symbolizing their access to an exclusive beauty experience.

•The check-in was engaging, quick, and stylish, setting a welcoming and luxurious tone for what was to come.

•CNC Agency ensured that every detail, from branded signage to the attire of event staff, reflected a high-end hotel aesthetic.

As soon as guests stepped inside, they weren’t just attending a beauty event—they were checking into a destination where self-care and indulgence met expert haircare.

The Innovation Bar: A Mix of Education & Refreshment

An Interactive Space for Learning & Experiencing OLAPLEX

What’s a luxury hotel without a top-tier bar experience? At The Innovation Bar, OLAPLEX combined education and sensory indulgence, ensuring guests had the chance to learn about the new Leave-In Conditioner while enjoying curated refreshments.

•Product specialists were on hand to introduce the benefits of OLAPLEX’s Leave-In Conditioner, demonstrating its lightweight formula, deep hydration, and protective properties.

•Guests had the opportunity to see, touch, and experience the texture of the product firsthand, learning how it seamlessly integrates into their haircare routine.

•The bar also served themed beverages, aligning with the OLAPLEX ethos of nourishment and rejuvenation—think hydrating elixirs, collagen-infused drinks, and refreshing tonics designed to reflect the product’s restorative nature.

This space wasn’t just about education; it was about engagement—a moment where guests could connect with the brand on a deeper level while enjoying a touch of indulgence.

The Styling Lounge: Hands-On Beauty with Professional Glam

An On-the-Go Glam Session for the Perfect Hair Day

For guests checking into The LEAVE ‘INN’, the experience wasn’t complete without a professional styling session.

The Styling Lounge served as an intimate salon space, where attendees were invited to trial the Leave-In Conditioner firsthand and experience OLAPLEX’s transformative power through styling sessions led by professional hairstylists.

•Stylists assessed each guest’s hair type and needs, applying the Leave-In Conditioner to showcase its ability to detangle, smooth, and protect against heat and damage.

•Guests received customized styling tips, making the experience personalized and educational rather than just a traditional salon moment.

•The space was designed with chic, modern aesthetics, ensuring every styling session felt as luxurious as a five-star beauty treatment.

With product education meeting real-time transformation, the Styling Lounge provided tangible proof of why OLAPLEX continues to set the gold standard in haircare.

The Bellhop Photo Opp: A Picture-Perfect Finale

Capturing the OLAPLEX Glow-Up

No modern brand experience is complete without an Instagrammable moment, and The LEAVE ‘INN’ delivered the perfect photo opportunity.

•The Bellhop Photo Opp was a playful, hotel-inspired setup featuring bellhop carts, luxe luggage props, and OLAPLEX branding.

•After their styling sessions, guests were encouraged to strike a pose and capture their hair transformation, ensuring they left the event with not just amazing hair, but a shareable memory.

•The space encouraged organic social media engagement, as attendees snapped photos and videos, helping amplify OLAPLEX’s reach across platforms like Instagram, TikTok, and beyond.

By tying in a whimsical, visually stunning activation, CNC Agency ensured The LEAVE ‘INN’ experience resonated far beyond the event space.

Blending Hospitality & Beauty: Why The LEAVE ‘INN’ Was a Standout Activation

It Was More Than a Launch—It Was a Story

Rather than simply promoting a new product, OLAPLEX invited guests into a narrative—one that seamlessly fused the comfort of a luxury hotel with the indulgence of high-performance haircare.

Multi-Sensory Engagement Made It Memorable

By combining sight, touch, taste, and experience, The LEAVE ‘INN’ ensured that attendees didn’t just hear about OLAPLEX’s new product—they felt its benefits firsthand.

It Encouraged Organic Social Sharing

With carefully curated spaces for photo opportunities, experiential branding, and personal transformation, guests naturally wanted to share their experience online, driving buzz and engagement.

It Reinforced OLAPLEX’s Premium Brand Identity

From the attentive check-in process to the concierge-level hospitality, The LEAVE ‘INN’ elevated OLAPLEX beyond just a haircare brand—it positioned it as an aspirational lifestyle choice.

Final Thoughts: Checking Out with OLAPLEX’s Leave-In Conditioner

The LEAVE ‘INN’ wasn’t just an event—it was an immersive journey into the world of OLAPLEX. By creating an engaging, luxurious, and experiential activation, CNC Agency brought the magic of OLAPLEX’s Leave-In Conditioner to life, leaving guests not only with nourished, radiant hair but also with a memorable brand experience.

For beauty lovers, industry professionals, and social media tastemakers alike, The LEAVE ‘INN’ proved that a product launch can be so much more than a press event—it can be an experience that lingers, much like the nourishing benefits of OLAPLEX’s latest innovation.

No comments yet.