A Legacy of Style: The History of AVIREX and Patta

By the late 1990s and early 2000s, AVIREX had become an icon in hip-hop culture. Rappers like The Notorious B.I.G., Nas, and Cam’ron were frequently seen wearing AVIREX bomber jackets, solidifying their status as a must-have piece in streetwear fashion.

The oversized leather jackets, often adorned with bold patches and embroidery, became a symbol of both luxury and authenticity in hip-hop style.

AVIREX jackets weren’t just about flashy aesthetics—they were a statement of status. Whether seen in music videos, album covers, or on the streets of New York, the brand became synonymous with streetwear’s golden era, where quality and storytelling were just as important as branding.

Patta: From Sneaker Culture to Global Streetwear Influence

Patta, on the other hand, has a different yet equally rich history. Founded in Amsterdam in 2004, Patta was initially a sneaker boutique that catered to the city’s growing love for exclusive, hard-to-find kicks. What started as a passion project for founders Edson Sabajo and Guillaume ‘Gee’ Schmidt quickly grew into a full-fledged streetwear brand, representing not only Amsterdam’s underground culture but also global hip-hop influences.

Patta is known for its strong connection to community, music, and artistic expression. Much like AVIREX, it blurs the lines between streetwear and high fashion, mixing with some of the biggest brands in the industry, including Nike, New Balance, and Jordan Brand.

What makes Patta special is its commitment to inclusivity and cultural storytelling—two values that are evident in its collaboration with AVIREX.

Design and Craftsmanship

The Patta x AVIREX Icon Jacket is a reimagined take on the classic bomber silhouette, infused with bold colors, premium materials, and historical references.

Some standout design elements include:

• Premium Leather Construction: The jacket is crafted from high-quality leather, maintaining AVIREX’s signature look while providing a luxurious, durable feel.

• Bold Color Palette: The jacket comes in yellow, black, brown, green, and white, a mix of vibrant and neutral tones that reflect both brands’ aesthetics.

• AVIREX’s 50th Anniversary Shield Crest: A nod to AVIREX’s milestone year, celebrating five decades of craftsmanship and cultural relevance.

• Patta 4 All Leather Inscription: Embossed on the back of the jacket, this phrase highlights Patta’s core values of inclusivity, unity, and community.

• Patta’s 20-Year Artwork Lining: Inside the jacket, the lining features a visual timeline of Patta’s evolution, paying homage to the brand’s two-decade journey.

• Subtle Branding on the Collar and Zipper: A mix of Patta and AVIREX logos, keeping the collaboration understated yet impactful.

Merging Two Legacies in One Jacket

This jacket is more than just a fashion item—it’s a cultural artifact. By combining AVIREX’s military heritage and hip-hop influence with Patta’s deep roots in sneaker culture and community-driven design, the collaboration creates something truly unique.

The oversized fit, premium construction, and attention to detail make this piece instantly recognizable, appealing to both longtime AVIREX fans and the new generation of streetwear enthusiasts.

Why the Patta x AVIREX Collaboration Matters

A Symbol of Hip-Hop and Streetwear Evolution

The 1990s and early 2000s were a pivotal era for hip-hop fashion, and AVIREX played a significant role in shaping that aesthetic. Patta, on the other hand, represents the modern-day global streetwear movement, where hip-hop’s influence extends far beyond just clothing—it’s a lifestyle, a form of expression, and a way to connect with people around the world.

Nostalgia Meets Innovation

For those who grew up during AVIREX’s hip-hop dominance, this jacket serves as a reminder of an iconic era. At the same time, Patta introduces a new perspective, incorporating modern design touches and cultural storytelling that make the piece feel fresh and relevant.

A Statement on Inclusivity in Fashion

With the “Patta 4 All” inscription, this collaboration also sends a powerful message about inclusivity. Both brands have always been about bringing people together through fashion, and this jacket embodies that spirit. It’s not just about looking good—it’s about representing something bigger than yourself.

How to Style the Patta x AVIREX Icon Jacket

This jacket is a bold statement piece, and styling it requires confidence and personality.

Here are a few ways to wear it:

Classic Streetwear Fit

• Oversized hoodie or graphic tee

• Baggy jeans or cargo pants

• Nike Air Force 1s or classic Timberlands

• Gold chain or statement accessories

Elevated Urban Look

• Fitted turtleneck or button-down shirt

• Slim-fit black jeans or leather pants

• High-top sneakers or sleek boots

• Minimal accessories for a cleaner look

90s Hip-Hop Throwback

• Baggy sweats or loose-fitting denim

• Bold logo tee or long-sleeve shirt

• Chunky sneakers (like the Nike Air More Uptempo)

• Snapback cap or durag for authenticity

No matter how it’s styled, the Patta x AVIREX Icon Jacket is guaranteed to turn heads.

Release Date, Availability, and Pricing

The Patta x AVIREX Icon Jacket is set to release soon, with limited availability through:

• Patta’s official website and flagship stores

• Select AVIREX retailers worldwide

• Exclusive streetwear boutiques

Given both brands’ popularity and the nostalgic appeal of the jacket, expect it to sell out quickly. Pricing details have yet to be officially announced, but based on previous AVIREX collaborations, it’s likely to be in the premium price range—a true investment piece for collectors and streetwear enthusiasts alike.

The Patta x AVIREX union is more than just a fashion drop—it’s a celebration of two influential brands that have shaped hip-hop, streetwear, and cultural identity. The Icon Jacket encapsulates legacy, craftsmanship, and inclusivity, making it one of the most anticipated releases of the season.

For longtime AVIREX fans, this jacket is a nostalgic tribute to an era where hip-hop fashion ruled the streets. For Patta enthusiasts, it’s an exciting new addition that reflects the brand’s ongoing evolution. And for streetwear lovers everywhere, it’s a piece of history in the making.

As the world of fashion continues to blur the lines between heritage and modernity, partnerships like this prove that style is more than just clothing—it’s a story that keeps evolving.