In an unexpected but inspired crossover, Stone Island has revealed one of its most captivating Spring/Summer 2025 pieces on none other than Ruth Rogers—chef, founder of London’s legendary River Café, and a quiet force in cultural circles.

Though best known for her precision in the kitchen, Rogers becomes the centerpiece of Stone Island’s latest campaign, styled in the raw linen plated-OVD jacket—a sculptural yet breathable piece that feels just as at home in the dining room as it does on the street.

The choice speaks volumes: this isn’t just a jacket. It’s a philosophy.

THE GARMENT: RAW LINEN PLATED-OVD JACKET

Stone Island’s Spring/Summer 2025 outerwear continues to explore the materiality of heat, texture, and urban movement, and the plated-OVD jacket leads the charge. Derived from raw linen, a notoriously challenging material to manipulate at scale, the jacket is reactive-dyed using the Over-Dye (OVD) technique, giving it an uneven, burnished patina that evolves with time and wear.

The inner lining balances structure with airflow, employing a mesh-like cotton-viscose blend that tempers linen’s rigidity while maximizing summer breathability. With shaded tones of olive, sunburnt sand, and faded graphite, the jacket is less about bright statements and more about sun-drenched utility.

Signature Stone Island details remain:

• Compass badge on the left sleeve, in tonal embroidery
• Two-way zip closure hidden beneath a reinforced placket
• Flat utility pockets at chest and hip height
• Ventilation panels under the arms for airflow during movement

The cut is slightly boxy, with dropped shoulders and a relaxed midsection—a silhouette that balances technicality with off-duty softness.

WHY RUTH ROGERS?

Stone Island’s casting choice feels deliberate, if unconventional. Ruth Rogers isn’t an influencer or musician. She doesn’t frequent red carpets or fashion weeks. But she does represent discipline, innovation, and taste—values that mirror Stone Island’s own.

Since co-founding The River Café in 1987, Rogers has cultivated one of London’s most respected kitchens, known for its seasonality, restraint, and insistence on ingredients over gimmicks. Chefs who’ve passed through her kitchen include Jamie Oliver, Theo Randall, and April Bloomfield—each carrying forward her ethos of honest flavor and controlled elegance.

Much like Stone Island, Rogers has never been interested in trends. Her presence in the SS25 imagery feels like a statement: true design outlasts fashion.

THE IMAGERY: KITCHEN AS STUDIO

Hero shots from the campaign were photographed in natural light inside The River Café’s stainless steel kitchen. Ruth stands still among hanging pots and marble countertops, the jacket catching reflections from steam and sun alike. There’s no styling trickery—just texture, color, and quiet defiance.

In one frame, Rogers slices citrus at the prep counter, jacket sleeves rolled slightly, a nod to workwear roots. In another, she gazes out toward the Thames, framed by the restaurant’s signature blue tiles and Mediterranean palette.

The juxtaposition of culinary precision and fabric experimentation feels not only intentional—but poetic.

TECHNICAL PHILOSOPHY: WHERE FOOD AND FABRIC MEET

Stone Island’s core design philosophy revolves around transformation—fabrics that react, evolve, or serve dual function. Ruth Rogers’ cooking has always followed a similar code. Her food is about ingredient integrity, seasonal timing, and studied imperfection—not unlike the weather-reactive dye process used in the SS25 outerwear.

In lieu of over-conceptualizing, Stone Island lets material do the speaking. Linen, when over-dyed, retains its grain but darkens at tension points—just as fresh burrata collapses with the weight of olive oil or how radicchio chars under flame but preserves its bitterness.

This campaign feels like an exercise in taste translation—from plate to garment, from studio to stove.

A GENDERLESS PIECE WITH MATURE EDGE

The raw linen plated-OVD jacket is designed without gender in mind, instead focusing on form, fit, and layering across environments. Whether styled over a midi dress, cargo trousers, or chef’s whites, the piece adapts—just as Rogers has adapted over four decades in her kitchen without chasing reinvention.

This jacket doesn’t shout. It doesn’t posture. It wears in. Like a chef’s apron. Like a long career.

LIMITED RELEASE DETAILS

The Stone Island Raw Linen Plated-OVD Jacket will be available beginning May 6, 2025, in select flagship locations and through the brand’s webstore. Three colorways will launch in rotation:

• Dust Olive
• Graphite Fade
• Sunset Sand

Each unit comes with a numbered label and a mini-booklet documenting the over-dye process, as well as the campaign story featuring Ruth Rogers.

Retail price is expected to start at €975 EUR / $1,095 USD.

Impression

In a moment where fashion often celebrates speed, saturation, and hype, Stone Island’s choice to feature Ruth Rogers—and to develop a garment that rewards time, not trends—is a refreshing pivot.

The Spring/Summer 2025 raw linen plated-OVD jacket is a technical garment wrapped in quiet charisma, made even more meaningful through its association with a woman whose life work celebrates the same ideas: craft over chaos, function over flash, and timelessness above all.

Stone Island and Ruth Rogers may seem an unlikely pair—but in reality, they speak the same language. One of precision, patience, and authenticity.

No comments yet.