With this exciting innovation, Mondelez is not only embracing new technology in candy production but also responding to consumer demands for more engaging and Instagram-worthy treats.

As these glow-in-the-dark candies hit shelves later this year, fans can look forward to a visually striking and deliciously sweet experience that enhances celebrations, parties, and everyday snacking.

The Innovation Behind Glow-in-the-Dark Candy

The biggest highlight of this product launch is the glow-in-the-dark effect created using an all-natural, flavorless turmeric extract confetti. This scientific breakthrough allows the candies to maintain their original taste and texture while adding a thrilling visual element under blacklight.

How Does It Work?

The glow-in-the-dark effect is achieved through:

• Turmeric extract confetti: Unlike artificial glowing agents, this natural ingredient provides the blacklight-reactive effect without affecting the candy’s taste.

• UV-reactive properties: When exposed to blacklight, the embedded confetti pieces light up, creating a mesmerizing glow.

• No compromise on flavor: Despite the added confetti, the candies remain true to their original taste, ensuring a delicious and enjoyable experience.

This marks a major advancement in the candy industry, as it combines food science and entertainment in a way never seen before.

Sour Patch Kids Strawberry-Watermelon Glow Ups

The first product in this glow-in-the-dark lineup is the Sour Patch Kids Strawberry-Watermelon Glow Ups. These candies deliver a tangy, sweet-and-sour experience, combining juicy strawberry and refreshing watermelon flavors.

Flavor Profile:

• Initial tartness from the signature Sour Patch Kids coating

• A bold and juicy strawberry taste

• A smooth and sweet watermelon finish

The blacklight-reactive confetti makes these candies an ideal snack for parties, movie nights, and social gatherings where people can enjoy a snack that literally lights up the room.

Swedish Fish Mini Candy Glow Ups

The second product in this limited-edition series is the Swedish Fish Mini Candy Glow Ups, which feature the classic strawberry watermelon flavor that fans love.

What Makes It Special?

• Miniature Swedish Fish shape

• Same chewy texture and delicious fruity flavor

• Glow-in-the-dark turmeric confetti adds a fun twist

Unlike Sour Patch Kids, Swedish Fish are not sour, making them a perfect choice for those who prefer a purely sweet treat. Their smaller size also makes them easy to share, enhancing the social and playful nature of these Glow Ups.

Why Glow-in-the-Dark Candy Is a Game-Changer?

Unique for Parties and Events

These Glow Ups are ideal for Halloween, glow parties, and themed events where blacklights are used. Their glowing effect adds excitement to any gathering, making them a unique conversation starter.

Social Media-Worthy Appeal

In an era where Instagram and TikTok trends dictate the popularity of food products, the visual appeal of these candies makes them highly shareable. The ability to capture a glowing effect in photos and videos will encourage consumers to engage with the brand online, boosting visibility and demand.

Natural Ingredients and Safe to Eat

Unlike artificial glowing agents, the use of turmeric extract ensures these candies remain natural and safe for consumption. Consumers are increasingly looking for clean-label products, and this innovation aligns with that trend.

Expanding Candy Innovation

Mondelez International has continuously pushed boundaries in candy production, and this glow-in-the-dark feature is another step in their commitment to creativity and fun.

Mondelez International’s Commitment to Fun and Innovation

Mondelez International has been at the forefront of the confectionery industry, with brands like Oreo, Chips Ahoy, Cadbury, Toblerone, Sour Patch Kids, and Swedish Fish under its umbrella.

With consumer preferences shifting towards interactive and experiential snacking, the company has continued to evolve its products to meet market demands. The introduction of Glow Ups aligns with several key industry trends:

Experiential Snacking

Consumers want more than just good flavor—they seek experiences. Products that engage the senses beyond taste (such as glow-in-the-dark effects) create a stronger emotional connection with consumers.

Limited-Edition Hype

By releasing these candies as a limited-edition item, Mondelez generates excitement and urgency among consumers. This strategy encourages impulse purchases and drives demand through exclusivity.

Nostalgia with a Twist

Both Sour Patch Kids and Swedish Fish have been around for decades, and by reinventing them with a fun, modern twist, Mondelez appeals to both nostalgic adults and younger generations looking for exciting new treats.

Where and When to Buy Glow Ups

These glow-in-the-dark Sour Patch Kids and Swedish Fish candies are set to hit store shelves later this year in grocery stores, convenience stores, and online retailers.

Due to their limited-edition nature, it’s expected that these products will sell out quickly, especially around Halloween and party seasons.

Impression

The introduction of Sour Patch Kids Strawberry-Watermelon Glow Ups and Swedish Fish Mini Candy Glow Ups marks an exciting milestone in candy innovation. By combining classic flavors with glow-in-the-dark technology, Mondelez International has successfully created a treat that is both delicious and visually thrilling.

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