Strapped In Style: HAL Studios and ASICS Reinvent a Running Icon
April 7, 2025
The merge between ASICS and HAL STUDIOS® on the GEL-KAYANO™ 20 represents a mix of innovative design and heritage, reimagining a classic silhouette for contemporary audiences. This partnership, led by HAL STUDIOS®’ creative director John Bouquet, builds upon their previous successful ventures, notably the GEL-1130 series, and introduces a fresh perspective to the GEL-KAYANO™ line.
Design Evolution and Aesthetic
Originally launched in 2013 as a stability trainer, the GEL-KAYANO™ 20 has undergone a transformative redesign under HAL STUDIOS®’ direction. Drawing inspiration from the “Space Age” era of the 1950s and 1960s, the sneaker embodies futuristic aesthetics characterized by sleek lines and innovative materials. A notable departure from the traditional lacing system is the introduction of three hook-and-loop strap closures, enhancing both the minimalist appeal and functional design of the shoe.
The upper features a wide-open breathable mesh base complemented by textured leather overlays, offering a balance between comfort and durability. This combination not only provides a modern look but also ensures the sneaker remains lightweight and breathable.
Colorways and Release Details
The HAL STUDIOS® x ASICS GEL-KAYANO™ 20 has been introduced in several colorways, each reflecting the connective’s commitment to understated elegance and versatility:
- “Malt” Edition: This iteration showcases a harmonious blend of neutral tones, with a predominantly white base accented by black overlays. The “Malt” colorway debuted at Hypefest in Hong Kong on November 9-10, 2024, followed by an exclusive release on the HAL STUDIOS® webstore on November 14, 2024.
- “Bone” Edition: Featuring a white base with contrasting black overlays, the “Bone” colorway emphasizes the sneaker’s structural design elements. This version was released online via HAL STUDIOS® on November 14, 2024, with a retail price of $200.
These thoughtfully curated colorways align with HAL STUDIOS®’ design philosophy of merging form and function, ensuring the shoes are adaptable to various styles and occasions.
Performance and Comfort Features
Beyond aesthetics, the collaboration remains true to ASICS’ commitment to performance and comfort. The GEL-KAYANO™ 20 incorporates ASICS’ signature GEL™ technology cushioning, providing superior shock absorption and a comfortable underfoot experience. Additionally, the TRUSSTIC™ support system enhances stability, making the shoe suitable for both athletic and casual wear.
The reimagined closure system not only contributes to the sneaker’s distinctive look but also offers practical benefits. The hook-and-loop straps allow for easy adjustments, ensuring a secure fit that accommodates various foot shapes and sizes. This design choice reflects a thoughtful approach to user experience, blending convenience with contemporary style.
Reception and Impression
The HAL STUDIOS® x ASICS GEL-KAYANO™ 20 collaboration has garnered attention for its innovative reinterpretation of a classic model. Shoe enthusiasts and fashion critics alike have praised the partnership for pushing the boundaries of traditional shoe design while honoring the legacy of the GEL-KAYANO™ series. The integration of historical design elements with modern technology exemplifies a successful synergy between heritage and innovation.
This connection also underscores a broader trend in the sneaker industry, where brands are increasingly partnering with creative studios to infuse fresh perspectives into established silhouettes. By doing so, they not only appeal to loyal customers but also attract new audiences seeking unique and thoughtfully designed footwear.
Thoughts
The HAL STUDIOS® x ASICS GEL-KAYANO™ 20 stands as a testament to the power of collaborative design, bridging the past and future through thoughtful innovation. With its distinctive aesthetic, functional enhancements, and homage to the “Space Age” era, this sneaker encapsulates the essence of both brands’ philosophies. As it continues to make its mark in the shoe landscape, the GEL-KAYANO™ 20 connection serves as an inspiring example of how heritage and modernity can coexist harmoniously in design.
For a visual overview and on-feet impressions of the HAL STUDIOS® x ASICS GEL-KAYANO™ 20 “Malt” edition, you can refer to the following video review:
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