Underscore’s “Do It” — A Hyperpop Manifesto of Motion and Control
November 8, 2025
“Do It” is the newest single from hyperpop innovator underscores, the New York-based producer, songwriter, and performer also known as April Harper Grey. Released on November 4, 2025 via Mom + Pop Music, the track continues her evolution from internet-cult favorite to full-scale avant-pop auteur. It arrives alongside a self-directed video that fuses performance art and digital satire, showing underscores and her dancers throwing themselves into movement while others in the scene are literally blasted out of their seats by the force of her music—a tongue-in-cheek commentary on energy, noise, and control.
Musically, “Do It” is both razor-sharp and irresistibly fun. It rides on a glitch-pop backbone, weaving glossy synths, abrupt cutouts, and rhythmic vocal layering into a punchy structure that feels made for movement. The chorus bursts into a rush of industrial-tinged euphoria, underscored by lyrics that play with agency and self-command. The track blends the maximalist textures of early hyperpop with a more refined sense of melody, echoing influences from K-pop, EDM, and electro-punk.
Lyrically, “Do It” reads as an internal monologue turned performance. It’s a song about taking action without apology, about being both the machine and the artist who drives it. In true underscores fashion, every element—sound, lyric, image—becomes meta-commentary on making art in an era of algorithmic attention.
The video extends that idea, capturing underscores as the conductor of chaos. Each beat seems to ripple outward, shaking bodies, objects, and expectations. Like much of her previous work, from fishmonger (2021) to wallsocket (2023), this release pushes pop into the realm of experiment and critique.
View this post on Instagram
“Do It” is less a command than a declaration: a reminder that art can still shock, thrill, and rewire the system. It’s a short, smart, and perfectly unhinged statement from one of pop’s most unpredictable voices.
No comments yet.
