Rolex’s upcoming release of its first-ever authorized book on the history of the Oyster Perpetual Submariner, in collaboration with “Wallpaper” and written by watch historian Nicholas Foulkes, is big news in the world of luxury timepieces and horology. Titled *Oyster Perpetual Submariner – The Watch That Unlocked The Deep*, the 252-page book is set to release on September 16, 2024, and promises to be a treasure trove of insight into one of Rolex’s most iconic models. The Submariner has become synonymous with elegance, adventure, and precision, and this deep dive into its 71-year history will undoubtedly provide an illuminating look into the evolution of both the watch and the brand.

The Oyster Perpetual Submariner: More Than Just a Watch

The Submariner holds a legendary place in the world of watches, not only because of its aesthetic appeal but also due to its technical achievements. Rolex introduced the model in 1953 as the first divers’ watch guaranteed waterproof to a depth of 100 meters (330 feet). This groundbreaking innovation solidified Rolex’s reputation for producing reliable, durable, and precise watches, qualities that have endeared the Submariner to adventurers, divers, and collectors alike. Over the decades, the Submariner has evolved, but its core identity as a symbol of action, precision, and prestige has remained intact.

Foulkes’ book takes this reputation and contextualizes it, looking not just at the physical design of the Submariner but also at how it has come to represent something larger in the world of horology and beyond. The book’s title, *The Watch That Unlocked The Deep*, already hints at this dual narrative—it’s a story of technological innovation but also one of cultural significance.

The Author: Nicholas Foulkes and His Expertise

Nicholas Foulkes is an ideal choice to author this book. A renowned watch expert, historian, and cultural commentator, Foulkes brings both credibility and depth to the project. His previous works, which include titles on the history of luxury and lifestyle as well as specific watch brands, have shown his ability to connect objects with their broader historical and cultural contexts. His expertise ensures that this book will go beyond just a chronological account of the Submariner’s evolution; instead, it will explore its multifaceted identity—its role in luxury, its appeal to adventurers, and its place in pop culture.

Foulkes’ writing is known for its ability to weave together fact and narrative, which is crucial when discussing a subject like Rolex, where brand mythology plays a key role in consumer perception. His ability to contextualize the Submariner within both the technical advancements of Rolex and the broader trends in design, style, and lifestyle will likely add layers of insight that will appeal to both the hardcore watch enthusiast and the casual reader.

The Connect: Rolex and “Wallpaper”

The connection between Rolex and “Wallpaper” to publish this book is a strategic alignment that makes perfect sense. “Wallpaper”, known for its cutting-edge coverage of design, architecture, art, and luxury, brings a modern sensibility to the project. Rolex, a brand that has always balanced tradition with innovation, is similarly positioned at the intersection of luxury and adventure. By partnering with “Wallpaper”, Rolex taps into a contemporary, design-savvy audience that appreciates the historical significance of objects while also being attuned to their aesthetic and cultural implications.

This partnership is also a reflection of how luxury brands are increasingly looking to partner with authoritative voices in culture and design to tell their stories. In the digital age, where every product and brand is scrutinized online, brands like Rolex recognize the value of producing well-researched, high-quality content that goes beyond marketing. In this case, the book serves not just as an advertisement for the Submariner, but as a serious contribution to horological literature.

The book will likely be as much a visual experience as it is a textual one. With “Wallpaper” involved, the design of the book itself will likely be as carefully considered as the watches it discusses. One can expect beautiful photography, precise layouts, and a tactile experience that mirrors the craftsmanship of the Submariner.

A Deeper Dive into the Submariner’s Cultural Impression

One of the most exciting prospects of this book is its potential to explore the cultural impact of the Submariner. Over its 71-year history, the Submariner has become far more than a divers’ tool; it has been adopted as a symbol of status, adventure, and even rebellion. Its appearance in films—perhaps most famously on the wrist of Sean Connery as James Bond—cemented its association with daring and sophistication. Today, it is as likely to be worn by a high-powered CEO as by an intrepid explorer or fashion-conscious celebrity.

Foulkes’ book will likely delve into these cultural layers, showing how the Submariner’s design has influenced and been influenced by broader social and cultural trends. For example, its iconic design—sleek, simple, and functional—has inspired countless imitations, but none have achieved the same lasting appeal. The Submariner’s enduring popularity can be attributed not only to its technical prowess but also to its ability to balance form and function in a way that appeals to both watch collectors and casual wearers.

The Role of Books in Horology

In an era dominated by digital content, it’s worth considering the significance of Rolex choosing to release this book in traditional print form. In the world of horology, books have long held a special place as authoritative texts that document the history and intricacies of watches. Serious collectors often consult a library of reference books, and owning such texts is seen as a mark of serious engagement with the subject. This book, therefore, is likely to become a collector’s item in its own right, appealing to those who appreciate the physicality of luxury goods and the craft that goes into creating both a watch and a beautifully bound book.

Moreover, the decision to publish this book speaks to Rolex’s understanding of its audience. Many Rolex owners are not just interested in the technical specifications of their watches; they are also invested in the stories behind them. This book caters to that audience, offering a rich history of one of the brand’s most beloved models and reinforcing the emotional connection between the consumer and the product.

A Must-Have for Watch Enthusiasts

With its detailed exploration of the Submariner’s history and cultural significance, “Oyster Perpetual Submariner – The Watch That Unlocked The Deep” is poised to become a definitive text in the world of horology. Rolex’s collaboration with “Wallpaper” and Nicholas Foulkes ensures that the book will be both visually stunning and intellectually rigorous, appealing to a wide range of readers, from hardcore watch collectors to design enthusiasts. For those who appreciate the intersection of luxury, history, and culture, this book will be a must-have addition to their bookshelf.

In an age where digital media often overshadows traditional print, this book serves as a reminder of the enduring value of physical objects—whether they be watches or books—and the stories they tell. The Submariner is more than just a watch; it’s a symbol of craftsmanship, adventure, and enduring style. Through this book, Rolex has found a way to celebrate that legacy in a form that matches the watch’s own timeless appeal.

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