Zero Skateboards has once again proven why it remains a dominant force in the skateboarding industry with the announcement of its latest collection, the Amigos series. This new lineup is a connect with renowned artist Terry Urban, whose work is celebrated for its vibrant mix of pop culture, street art, and abstract influences. The Amigos series is more than just a set of skateboard decks; it’s a visual and cultural statement that bridges the gap between skateboarding and contemporary artistry.
The Artistry of Terry Urban Meets Zero’s Legacy
Terry Urban is a multi-talented artist known for his distinct approach to painting, which often incorporates elements of collage, abstract expressionism, and urban aesthetics. His work has been showcased in galleries worldwide, and his influence extends beyond just fine art—he has worked with major brands and musicians, blending his unique style with modern culture.
Zero Skateboards, on the other hand, has long been known for its rebellious, hardcore, and raw approach to skate culture. Founded by Jamie Thomas in 1996, the brand has consistently pushed the boundaries of skateboard graphics, sponsoring some of the most legendary riders in the game and producing high-quality decks that skateboarders trust. Over the years, Zero has missioned with artists and brands that align with its fearless identity, and the Amigos series is yet another example of that commitment.
The Concept Behind the ‘Amigos’ Series
The Amigos series is a celebration of friendships, community, and shared experiences in skateboarding. In a sport that thrives on camaraderie, the Amigos theme perfectly encapsulates the bonds that skaters form through their passion for the board.
Each deck in the series features original artwork by Urban, with bright, bold colors and abstract imagery that stand out from the more traditional skulls and grim reaper motifs that Zero is known for. Urban’s style gives the decks a fresh and artistic appeal while maintaining the brand’s edgy persona.
The name Amigos also hints at a deeper cultural appreciation. With skateboarding being an international language of its own, the series acknowledges the diverse backgrounds and cultures that make up the global skate community. Whether you’re skating in the streets of Barcelona, the parks of Los Angeles, or the back alleys of Tokyo, the friendships forged through skateboarding are universal.
Breaking Down the ‘Amigos’ Collection
The Amigos series is not just about skateboard decks—Zero has gone all out by including a full range of apparel as well.
Skateboard Decks
Each deck in the collection features a different variation of Urban’s artwork, making them perfect for both skating and collectors who appreciate skateboard graphics as a legitimate form of art. The boards are available in various sizes to accommodate different riding styles, from technical street skating to transition skating.
Apparel
The Amigos series also extends into clothing, with t-shirts, hoodies, and accessories featuring Terry Urban’s designs. The apparel stays true to Zero’s aesthetic—bold, eye-catching, and full of character—while introducing Urban’s signature artistic touch.
Limited Edition Releases
To make the collaboration even more special, Zero and Terry Urban have also included limited edition releases. These exclusive drops include signed decks, artist prints, and even some one-of-a-kind hand-painted boards by Urban himself. Fans who want a piece of this collaboration beyond standard production models will have a chance to own something truly unique.
Why This Connection Matters
Zero Skateboards has always been at the forefront of the intersection between skateboarding and art. Over the years, skateboard graphics have become a canvas for artistic expression, with decks being collected and displayed in galleries just as often as they are ridden on the streets.
Terry Urban’s involvement brings a new layer to this tradition, showcasing how contemporary artists can contribute to the evolution of skate culture. His abstract approach stands in contrast to Zero’s historically dark and aggressive imagery, making this collection stand out in a refreshing way.
Moreover, the Amigos series is a testament to the ongoing evolution of skateboarding as a culture. Skateboarding is no longer confined to a subculture—it is recognized as a legitimate artistic medium, a sport in the Olympics, and a form of self-expression that resonates across all generations.
The Future of Skateboard Art and Partnerships
With brands like Zero continuing to push the artistic boundaries of skateboard graphics, it’s likely we’ll see more collaborations like the Amigos series in the future. The blending of fine art and skateboarding is nothing new, but each new partnership brings something fresh to the table.
This particular series demonstrates how brands can honor skateboarding’s rebellious roots while still evolving visually. Terry Urban’s involvement is proof that artists outside the core skateboarding world can contribute something meaningful to the industry.
Looking ahead, it wouldn’t be surprising to see more artists stepping into the skateboarding space, bringing their own interpretations to decks and apparel. Skateboard companies are increasingly partnering with visual artists, musicians, and even designers from other industries to create pieces that transcend the traditional boundaries of skateboard culture.
Final Thoughts
The Amigos series by Zero Skateboards and Terry Urban is more than just a collection of skateboard decks and apparel—it’s a statement about the evolving nature of skate culture. By blending high-art aesthetics with the raw energy of skateboarding, this collaboration speaks to both skaters and art lovers alike.
Zero’s dedication to keeping skateboarding raw and authentic, combined with Urban’s colorful and expressive style, makes this collection a must-have for anyone who appreciates the intersection of skateboarding and art. Whether you’re a die-hard skater, an art collector, or someone who simply loves unique designs, the Amigos series delivers something for everyone.
With this release, Zero once again proves that skateboarding isn’t just about tricks and stunts—it’s a lifestyle, an art form, and most importantly, a community. And in the end, that’s what makes skateboarding special. It’s about Amigos, after all.
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