DRIFT

Black-and-white campaign image from Billionaire Boys Club Pre-Spring 2026, featuring two male models in a minimalist indoor setting. One wears a varsity-style short-sleeve jersey with the Billionaire Boys Club crest logo and relaxed trousers, while the other appears partially in frame wearing a hooded top and patterned cargo pants. The atmosphere evokes collegiate sports culture and Southern rhythm, emphasizing the brand’s blend of streetwear and athletic heritage.

Billionaire Boys Club Pre-Spring 2026 — The New Southern Code

When Billionaire Boys Club announces a new seasonal drop, the release always speaks to more than clothes. It’s about a mindset—a dialogue between heritage and futurism, streetwear and luxury, performance and play. For Pre-Spring 2026, the Pharrell Williams-founded label channels a distinctive source of energy: the college-sports culture of the American South, reframed through its […]

Installation view of Alex Da Corte’s Kermit the Frog, Even (2025) at Place Vendôme, Paris — a monumental inflatable sculpture of Kermit slumped forward with outstretched arms, his oversized eyes gazing downward, while performers in matching green suits interact playfully around the fallen figure against the square’s historic architecture.

Kermit the Frog, Even — Alex Da Corte’s Monument

For Art Basel Paris 2025, American artist Alex Da Corte has installed an enormous green presence in the city’s most polished square. Kermit the Frog, Even — a 19.75-meter inflatable sculpture of the famous Muppet — droops across the airspace of Place Vendôme, its arms and head sinking toward the cobblestones below. Presented by Sadie […]

Studio photo of the Polo Ralph Lauren Gorham Sportsman Ripstop Graphic Men’s Down Jacket in navy blue. The jacket features a matte ripstop nylon shell, down-filled quilting, and bold Polo Sportsman graphics printed across the back and sleeves. Shown against a plain white background, highlighting its rugged construction and vintage outdoor-inspired design.

Polo Ralph Lauren Gorham Sportsman Ripstop Graphic Men’s Down Jacket

Polo Ralph Lauren continues to expand its Sportsman lineage with the Gorham Ripstop Graphic Down Jacket, a modern reinterpretation of heritage outdoor design infused with technical precision. The jacket channels the golden era of exploration—a time when rugged craftsmanship met understated haute—while embracing contemporary material innovation and urban sensibility. function The Gorham Sportsman Down Jacket […]

A Quiet Revolution in Medical Design

A Quiet Revolution in Medical Design

Industrial design is often associated with sleek consumer electronics or eye-catching automotive forms. But sometimes, the most important work happens in the shadows—redesigning products that the world prefers not to see. One such example is the catheter bag: a medical device essential to millions, yet often stigmatized, overlooked, and poorly designed. UK-based consultancy PDR (Product […]

Lost Intricacy’s ‘Liberty’ Longsleeve Thermal – Olive: The Anatomy of Controlled Rebellion

Lost Intricacy’s ‘Liberty’ Longsleeve Thermal – Olive: The Anatomy of Controlled Rebellion

In a culture increasingly driven by speed, algorithms, and surface-level flex, Lost Intricacy doesn’t just pause the noise—it rewires the signal. The brand’s latest drop, the ‘Liberty’ Longsleeve Thermal in Olive, isn’t just another cold-weather layer. It’s a deliberate contradiction: warm, but militant; classic, yet subversive; structured, yet deeply human. It doesn’t chase trends. It […]

The Story of the Jordan Tatum 3 “Blue Denim”

The Story of the Jordan Tatum 3 “Blue Denim”

The line between hardwood performance and street-savvy flair continues to blur, and no signature shoe represents this fusion more clearly in 2025 than the Jordan Tatum 3 “Blue Denim.” A sneaker that looks like it could be pulled off a fashion week runway or a game-winning jumper, this latest entry in Jayson Tatum’s Jordan Brand […]

Where the Ocean Roars: Jordy Smith’s Western Australia Escape

Where the Ocean Roars: Jordy Smith’s Western Australia Escape

  There’s something about the west—untamed, exposed, and honest. For Jordy Smith, the South African powerhouse and perennial World Tour threat, Western Australia isn’t just another surf stop. It’s a place that speaks to something deeper. Something primal. In “West Is Best,” a short film shot during his time in Margaret River, Jordy brings us […]

Florida Panthers player lifting the Stanley Cup surrounded by teammates after winning the NHL championship

No Tax, Big Gains: How Income-Tax Havens Are Reshaping the NHL

As the Florida Panthers charge into the Stanley Cup Final once again, one question looms over the celebration: Is the lack of a state income tax giving them a hidden edge? This marks the sixth consecutive year that a team from a no-income-tax state has reached the NHL’s grandest stage. It’s no longer a coincidence. […]

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