DRIFT

The eight members of Stray Kids pose on stage wearing their BAPE × Stray Kids Shark Hoodies in distinct camouflage colours — blue, green, purple, pink, red, brown, and sky-blue — with matching BAPE STA sneakers. The group performs in front of a brightly lit arena crowd, highlighting the fusion of K-pop energy and Japanese streetwear aesthetics.

Global Street Style: BAPE × Stray Kids — Mix of K-Pop and Japanese Streetwear

When an institution of Japanese street fashion meets one of K-pop’s most innovative groups, the outcome is nothing short of a cultural crossfire. The BAPE × Stray Kids  merges BAPE’s graphic-heavy legacy with the band’s unrelenting creative energy, giving fans a chance to wear their identity both as music lovers and style devotees. Formed by […]

Interior view of a New Balance retail space featuring marathon-themed displays, including mannequins dressed in running gear, vibrant wall murals of athletes in motion, and a white counter with red lattice detailing showcasing the latest FuelCell running shoes on wooden flooring.

New Balance’s 2025 TCS New York City Marathon Program

running the city: new balance’s marathon vision Every November, the TCS New York City Marathon transforms the city into a living map of determination and unity. This year, New Balance—official athletic footwear and apparel partner of the New York Road Runners (NYRR)—takes that spirit to a whole new stride. The brand’s 2025 marathon program celebrates […]

Lost Intricacy’s ‘Liberty’ Longsleeve Thermal – Olive: The Anatomy of Controlled Rebellion

Lost Intricacy’s ‘Liberty’ Longsleeve Thermal – Olive: The Anatomy of Controlled Rebellion

In a culture increasingly driven by speed, algorithms, and surface-level flex, Lost Intricacy doesn’t just pause the noise—it rewires the signal. The brand’s latest drop, the ‘Liberty’ Longsleeve Thermal in Olive, isn’t just another cold-weather layer. It’s a deliberate contradiction: warm, but militant; classic, yet subversive; structured, yet deeply human. It doesn’t chase trends. It […]

The Story of the Jordan Tatum 3 “Blue Denim”

The Story of the Jordan Tatum 3 “Blue Denim”

The line between hardwood performance and street-savvy flair continues to blur, and no signature shoe represents this fusion more clearly in 2025 than the Jordan Tatum 3 “Blue Denim.” A sneaker that looks like it could be pulled off a fashion week runway or a game-winning jumper, this latest entry in Jayson Tatum’s Jordan Brand […]

Where the Ocean Roars: Jordy Smith’s Western Australia Escape

Where the Ocean Roars: Jordy Smith’s Western Australia Escape

  There’s something about the west—untamed, exposed, and honest. For Jordy Smith, the South African powerhouse and perennial World Tour threat, Western Australia isn’t just another surf stop. It’s a place that speaks to something deeper. Something primal. In “West Is Best,” a short film shot during his time in Margaret River, Jordy brings us […]

Florida Panthers player lifting the Stanley Cup surrounded by teammates after winning the NHL championship

No Tax, Big Gains: How Income-Tax Havens Are Reshaping the NHL

As the Florida Panthers charge into the Stanley Cup Final once again, one question looms over the celebration: Is the lack of a state income tax giving them a hidden edge? This marks the sixth consecutive year that a team from a no-income-tax state has reached the NHL’s grandest stage. It’s no longer a coincidence. […]

Taylor Swift Rewrites the Music Industry Playbook — And Wins

Taylor Swift Rewrites the Music Industry Playbook — And Wins

In a climax that’s been years in the making, Taylor Swift has finally taken full ownership of her music catalog. With a reported $360 million deal, the global superstar bought back the rights to her first six albums from Shamrock Capital, closing the final chapter of a bitter, high-profile feud that reshaped not just her […]

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