DRIFT

A white NetJets private jet positioned on the tarmac, photographed from above, showcasing the cockpit, wing, and sleek fuselage.

The NetJets Story of Global Private Aviation Leadership

The Seed of an Industry In 1964, an idea took flight that would eventually reshape the aviation industry forever. NetJets, originally launched as Executive Jet Airways, began with just 10 jets and a simple but disruptive vision: to make private aviation more accessible, efficient, and sustainable for business leaders and individuals alike. At a time […]

Jenna Ortega as Wednesday Addams in Netflix’s “Wednesday,” wearing a black-and-grey striped blazer with braided hair, sitting at a desk reading an open notebook in a dimly lit gothic room.

Jenna Ortega and the Eternal Drama of the Trench Coat

The Coat That Never Leaves the Stage Fashion has its archetypes. Some garments transcend seasonal trends, becoming permanent fixtures in the cultural imagination. The trench coat is one of them — equal parts utilitarian shield and cinematic statement. Yet in 2025, at a time when wardrobes are fragmented by micro-trends, viral aesthetics, and algorithmic styling, […]

A colorful pile of collectible shoes, including Nike Dunks, Air Jordans, Yeezy Foam Runners, and bright yellow Grateful Dead SB Dunk Lows, scattered on a wooden floor, showcasing the diversity and vibrancy of footwear culture.

From Jordans to Prouvé: Furniture Resale’s StockX Moment

The shoe resale industry offers one of the most compelling case studies in modern commerce. What began as a niche subculture of collectors quickly scaled into a multi-billion-dollar ecosystem. Platforms like StockX, GOAT, and Flight Club achieved this by solving three critical challenges: authentication, liquidity through scarcity, and the cultivation of cultural storytelling. In doing […]

Minimalist GAS Jeans store interior with blue mesh panels, white tiled walls, and modern display shelves showcasing footwear and denim.

GAS Jeans: Unleash Your Talent

More Than Stories GAS Jeans has never been about manufactured gloss or fleeting fashion campaigns. Its essence lies in something far deeper — the embrace of growth, the honoring of talent, and the belief that true comfort begins when you are at ease with yourself and what you wear. Denim, in this sense, becomes more […]

Pharrell Williams performing at the ‘Grace for the World’ concert in Vatican City, wearing a white double-breasted tuxedo jacket with black bow tie and sunglasses, holding a microphone on stage.

A Night of Unity: Pharrell’s ‘Grace for the World’ Transforms Vatican City

On September 13, 2025, the cobblestones of St. Peter’s Square in Vatican City—a site better known for papal audiences and centuries of solemn processions—became the stage for a groundbreaking cultural event. For the first time in history, a global music concert was hosted at the heart of the Vatican, drawing 253,000 people into the iconic piazza beneath the […]

A Lacoste-branded coffee cup topped with a cocoa crocodile motif, paired with a green tennis ball-shaped brioche pastry on a Lacoste napkin, set against a clay-court-inspired red background.

Le Lacoste Serve Café Opens at Selfridges with Lenglen Hobo Exclusive

For one week only, London’s Selfridges on Duke Street becomes the unlikely home of a tennis court with a gourmand twist. Lacoste, the French heritage label inseparably linked with tennis culture and understated sportswear chic, has unveiled Le Lacoste Serve Café, a clay-court-inspired pop-up that marries design, food, and fashion into an immersive brand experience. […]

Olive green DAIWA PIER39 TECH LOOSE 2B JACKET paired with matching ripstop pants, a technical two-piece set blending outdoor durability with urban tailoring.

Vol.4 TECH LOOSE 2B JACKET and Pants RIPSTOP

From fishing to fashion, DAIWA has long been trusted worldwide for its superior outdoor equipment. In recent years, the company extended its expertise into lifestyle design with the launch of DAIWA PIER39, a line that bridges the world of outdoor utility and urban wear. Guided by the philosophy of “a seamless connection between the great […]

Sofia Coppola and Marc Jacobs posing together, smiling warmly. Coppola wears a striped top while Jacobs holds a pink book titled “Sofia Coppola Archive.”

Marc Jacobs x Sofia Coppola: A Friendship Stitched in Style and Cinema

Few partnerships in contemporary culture have felt as natural — and as enduring — as that between designer Marc Jacobs and filmmaker Sofia Coppola. For over three decades, the pair have orbited one another as collaborators, confidants, and cultural touchstones, defining an era of quiet luxury, downtown cool, and intellectual chic. From Jacobs casting Coppola in his campaigns […]

“POP MART SKULLPANDA L’impressionnisme plush doll in pastel beige with pink curls, butterfly lace collar, and fluffy hood keychain.”

POP MART SKULLPANDA L’impressionnisme Series Plush Doll Blind Box Figures

The landscape of collectible toys has shifted dramatically over the past decade. What was once considered the niche territory of vinyl art toys and designer figurines has transformed into a global cultural movement. At the forefront of this transformation stands POP MART, a company that has made blind box collecting a mainstream phenomenon. Among their many […]

Side view of the Carl Friedrik x Williams Racing Atlassian carry-on suitcase in white with navy accents, featuring a built-in TSA lock, spinner wheels, and a side handle branded with Williams Racing and Carl Friedrik logos

Core Carry-On: The Atlassian Williams Racing Collaboration by Carl Friedrik

The story of luggage has long been told through three pillars—durability, elegance, and function. Rarely does it brush against the adrenaline-soaked world of motorsport. Yet in 2025, Carl Friedrik, celebrated for its refined travel gear, crossed that boundary in partnership with Williams Racing, one of Formula 1’s most storied teams. The result is the Atlassian […]

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