DRIFT

A white NetJets private jet positioned on the tarmac, photographed from above, showcasing the cockpit, wing, and sleek fuselage.

The NetJets Story of Global Private Aviation Leadership

The Seed of an Industry In 1964, an idea took flight that would eventually reshape the aviation industry forever. NetJets, originally launched as Executive Jet Airways, began with just 10 jets and a simple but disruptive vision: to make private aviation more accessible, efficient, and sustainable for business leaders and individuals alike. At a time […]

Jenna Ortega as Wednesday Addams in Netflix’s “Wednesday,” wearing a black-and-grey striped blazer with braided hair, sitting at a desk reading an open notebook in a dimly lit gothic room.

Jenna Ortega and the Eternal Drama of the Trench Coat

The Coat That Never Leaves the Stage Fashion has its archetypes. Some garments transcend seasonal trends, becoming permanent fixtures in the cultural imagination. The trench coat is one of them — equal parts utilitarian shield and cinematic statement. Yet in 2025, at a time when wardrobes are fragmented by micro-trends, viral aesthetics, and algorithmic styling, […]

A colorful pile of collectible shoes, including Nike Dunks, Air Jordans, Yeezy Foam Runners, and bright yellow Grateful Dead SB Dunk Lows, scattered on a wooden floor, showcasing the diversity and vibrancy of footwear culture.

From Jordans to Prouvé: Furniture Resale’s StockX Moment

The shoe resale industry offers one of the most compelling case studies in modern commerce. What began as a niche subculture of collectors quickly scaled into a multi-billion-dollar ecosystem. Platforms like StockX, GOAT, and Flight Club achieved this by solving three critical challenges: authentication, liquidity through scarcity, and the cultivation of cultural storytelling. In doing […]

Minimalist GAS Jeans store interior with blue mesh panels, white tiled walls, and modern display shelves showcasing footwear and denim.

GAS Jeans: Unleash Your Talent

More Than Stories GAS Jeans has never been about manufactured gloss or fleeting fashion campaigns. Its essence lies in something far deeper — the embrace of growth, the honoring of talent, and the belief that true comfort begins when you are at ease with yourself and what you wear. Denim, in this sense, becomes more […]

Air Jordan 1 Low Tiffany Accents

Air Jordan 1 Low Tiffany Accents

The Air Jordan 1 Low “Tiffany” arrives as a striking reminder that high-end style doesn’t always come with a high-end price tag. While its name nods to Tiffany & Co.’s world-renowned turquoise, the kick is quintessential toward a Jordan Brand creation, offering everyday wearability infused with an aura of majestic nuance. Built on a solid […]

A dark grey Fjällräven Kånken Hip Pack Plus with top handles, an adjustable shoulder/waist strap, and the signature red fox circular logo on the front

Fjällräven Kånken Hip Pack Plus: Functionality Meets Scandinavian Simplicity

In an era of minimalist travel and compact convenience, few accessories strike the perfect balance between function and style like the Fjällräven Kånken Hip Pack Plus. Instantly recognizable by its classic red fox emblem, this compact gear piece continues the Scandinavian outdoor brand’s tradition of timeless, purpose-driven design. A Familiar Icon, Now Reimagined Fjällräven’s Kånken […]

A customized Rolex Day-Date featuring Slawn's clown motif on a peach dial with magenta details and a gold case

Slawn Unveils a New Customized Rolex Day-Date Hinting at Potential

When Nigerian-British artist Olaolu Slawn first broke into London’s contemporary art scene, few could have anticipated the degree to which his style—raw, defiant, and deeply personal—would ripple through the global fashion and art worlds. Now, in 2025, Slawn continues to shatter expectations and redefine luxury with the unveiling of a new customized Rolex Day-Date that […]

Gukesh Dommaraju, Indian chess grand master. Simon Lim/AFP

Chess 2.0: How Esports and TikTok Are Reshaping the World’s Oldest Game

It’s never been more lucrative—or more chaotic—to be the best in the world at something your grandpa played in silence at the park. Chess, the ancient strategy game that once unfolded over long, meditative hours, is undergoing a metamorphosis in the era of Twitch, TikTok, and turbo-charged attention spans. What was once a monastic pursuit […]

A side profile of the Saucony Progrid Omni 9 'Glowa Pack' sneaker in a striking green and gold colorway. The shoe features layered mesh and rubberized overlays with scale-like textures, neon green and yellow detailing, and a bold orange inner lining. The design reflects a serpent-inspired aesthetic, symbolizing transformation and energy

Saucony Unveils Progrid Omni 9 ‘Glowa Pack’ for AW25

Pairing heritage with innovation, Saucony continues to push the boundaries of technical performance and cultural storytelling with the unveiling of its Autumn/Winter 2025 (AW25) Progrid Omni 9 “Glowa Pack.” First introduced in 2010, the Progrid Omni 9 silhouette has long been a favorite among performance runners, sneaker collectors, and fashion-forward enthusiasts alike. Now, 15 years […]

Will the Next Squid Game Be Made by a Bot? Netflix Bets on AI in Hollywood

Will the Next Squid Game Be Made by a Bot? Netflix Bets on AI in Hollywood

In an era of rapid technological upheaval, Netflix’s recent earnings announcement didn’t just report quarterly performance—it fired a shot across the bow of the Hollywood status quo. The company revealed that The Eternaut, its newly produced Argentine sci-fi drama, is the first Netflix series to include entirely AI-generated shots. One such sequence, a building collapse in […]

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