DRIFT

DRIFT - Fashion, Sneakers, Art & Lifestyle Magazine

Kendrick Lamar wearing a black blazer, dark shirt, and tinted sunglasses stands in front of a grey Spotify-branded backdrop, posing confidently for event photos

The Hold-Up: Inside the Delayed Kendrick Lamar × South Park Comedy Project

intro The live-action comedy developed by Kendrick Lamar in partnership with South Park creators Trey Parker and Matt Stone has been one of Hollywood’s most intriguing projects since the moment it was announced. Conceived under Lamar’s PGLang banner and Parker and Stone’s Park County, the film promised a collision of artistic worlds rarely seen on […]

A small structured handbag woven entirely from dark indigo Japanese denim. The bag features a tightly interlaced basket-weave pattern, creating a sculptural, textured surface. It has a rounded rectangular body with softly curved edges and a matching woven top handle, giving it a cohesive, artisanal appearance. The silhouette is compact, minimal, and architectural, photographed against a clean light-grey background

The Luca Woven Mini Bag: An Essential

The Luca Woven Mini Bag emerges as one of those rare accessories that feel discovered rather than designed, as though it existed before someone decided to introduce it to the world. Made from 100% cotton deadstock Japanese denim, the bag expresses a kind of quiet authority rooted in technique, materiality, and intention. It carries the […]

A close-up side view of the Air Jordan 6 “Oreo” sneaker, featuring a black nubuck upper with white leather overlays, a speckled black-and-white midsole, and an icy translucent outsole, photographed against a neutral backdrop

Double-Stuffed: Air Jordan 6 “Oreo” Expected to Return

The shoe world never forgets. Certain colorways sit dormant for years, almost mythic in their absence, only to re-emerge and set the scene into a collective frenzy. The Air Jordan 6 “Oreo” is one of those pairs—an understated two-tone classic that debuted in 2010, disappeared too quickly, and has steadily grown in legend ever since. […]

Black-and-white photo of three seated men wearing graphic De La Soul x Levi’s T-shirts, sitting on a sofa in a minimal studio space

Levi’s® Launches De La Soul T-Shirt Collection Inspired by Vintage Samples: A Cultural Revival Rooted in Hip-Hop History

intro Every few years, the fashion world and the music world collide in a way that feels not only timely but necessary—a moment where apparel becomes a vehicle for preserving culture, amplifying legacy, and reintroducing history to a new generation. Levi’s®, the centuries-old denim titan whose roots intertwine deeply with American counterculture, has embarked on […]

Dior Toile de Jouy Sauvage 90 Square Scarf in ivory and navy blue, featuring detailed wildlife illustrations framed by layered navy borders and the Christian Dior logo

Toile de Jouy Sauvage 90 Square Scarf — Ivory and Navy Blue Silk Twill

a return The Toile de Jouy Sauvage 90 Square Scarf in ivory and navy blue arrives as one of those Dior pieces that feels simultaneously timeless and newly charged. Rooted in the Maison’s historic codes yet sharpened by modern detailing, this silk twill square is part of the house’s ongoing exploration of the iconic Toile […]

A five-member girl group poses against a white studio backdrop, each showcasing their own Y2K-inspired streetwear style. From left to right: a blonde member swings a long braid while wearing a cropped graphic tee and camo cargo shorts; the second member smiles with her finger to her lips in a white crop top and oversized grey track pants; the center member sticks her tongue out in a navy cut-out top and distressed grey shorts; the fourth member stands in a glittery asymmetrical top and faded jeans; and the fifth member rests her hands on a furry hat, wearing a black studded top with denim and chain accessories

Fashionably Late, Perfectly On Time: XO’s Arrival Shakes Up UK Pop

arrival When a new girl group emerges in the UK, the expectations are unfairly heavy. There’s the legacy of pop supremacy, the ghost of the Spice Girls’ cultural rule, the shadow cast by the Sugababes’ vocal complexity, the sleek futurism of FLO, and the growing wave of female collectives commandeering R&B, alt-pop, and club-leaning rhythms. […]

A tabletop display features bright red Nike “JUST DO IT” boxes stacked in the background, styled like sneaker packaging. In front of them sits a white porcelain bowl, plate, and soup spoon, each printed with red Chinese characters and small Nike Swoosh graphics. A pink-toned menu sheet and a branded napkin complete the setup, blending Cantonese dining culture with Nike’s bold graphic identity

Nike Opens Soup Shop in China, Serving Up Comfort for Sports Recovery

a new  Nike has spent decades fine-tuning the science of performance: cushioning systems that compress energy into propulsion, engineered uppers that breathe in sync with an athlete’s stride, fabrics that manage sweat like a hidden second skin. Yet in Guangzhou, China, the brand has introduced a completely different interpretation of performance — one that doesn’t […]

Lucie and Luke Meier Black-and-white photograph of a man and a woman standing outdoors in a modern urban plaza. Both wear dark coats; the man looks to the side with hands in his pockets, while the woman faces forward calmly. Architectural structures and blurred figures appear in the background

The Last Embrace: Lucie and Luke Meier’s Closing Vision for Jil Sander

still Fashion often communicates more clearly through images than through statements. When designers leave a house, their final visual output becomes a kind of testament—a record of what they sought to express, refine, challenge, or protect during their tenure. For Lucie and Luke Meier, the former creative directors of Jil Sander, their last whisper before […]

A close-up angled shot of several pairs of Adidas Stan Smith sneakers from the “everyone” collection, stacked together in a casual arrangement. The group includes black suede pairs with tonal black details and navy-striped tongues, and light grey pairs with white laces and navy heel tabs. The shoes rest against a metal mesh surface, with the Adidas trefoil logos and “everyone” branding clearly visible on the tongues and side panels

everyone × adidas Originals: The Stan Smith Decon and Adilette MII Rewrite Minimalism

Minimalism isn’t usually loud enough to dominate a season, but everyone, the L.A.–based label known for its democratic design ethos, continues to prove that understatement can be a cultural force. Their new connection with adidas Originals brings that philosophy into full clarity. Through two reworked icons—the Stan Smith Decon and the Adilette MII—everyone offers a […]

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