DRIFT

DRIFT - Fashion, Sneakers, Art & Lifestyle Magazine

Kendrick Lamar wearing a black blazer, dark shirt, and tinted sunglasses stands in front of a grey Spotify-branded backdrop, posing confidently for event photos

The Hold-Up: Inside the Delayed Kendrick Lamar × South Park Comedy Project

intro The live-action comedy developed by Kendrick Lamar in partnership with South Park creators Trey Parker and Matt Stone has been one of Hollywood’s most intriguing projects since the moment it was announced. Conceived under Lamar’s PGLang banner and Parker and Stone’s Park County, the film promised a collision of artistic worlds rarely seen on […]

A small structured handbag woven entirely from dark indigo Japanese denim. The bag features a tightly interlaced basket-weave pattern, creating a sculptural, textured surface. It has a rounded rectangular body with softly curved edges and a matching woven top handle, giving it a cohesive, artisanal appearance. The silhouette is compact, minimal, and architectural, photographed against a clean light-grey background

The Luca Woven Mini Bag: An Essential

The Luca Woven Mini Bag emerges as one of those rare accessories that feel discovered rather than designed, as though it existed before someone decided to introduce it to the world. Made from 100% cotton deadstock Japanese denim, the bag expresses a kind of quiet authority rooted in technique, materiality, and intention. It carries the […]

A close-up side view of the Air Jordan 6 “Oreo” sneaker, featuring a black nubuck upper with white leather overlays, a speckled black-and-white midsole, and an icy translucent outsole, photographed against a neutral backdrop

Double-Stuffed: Air Jordan 6 “Oreo” Expected to Return

The shoe world never forgets. Certain colorways sit dormant for years, almost mythic in their absence, only to re-emerge and set the scene into a collective frenzy. The Air Jordan 6 “Oreo” is one of those pairs—an understated two-tone classic that debuted in 2010, disappeared too quickly, and has steadily grown in legend ever since. […]

Black-and-white photo of three seated men wearing graphic De La Soul x Levi’s T-shirts, sitting on a sofa in a minimal studio space

Levi’s® Launches De La Soul T-Shirt Collection Inspired by Vintage Samples: A Cultural Revival Rooted in Hip-Hop History

intro Every few years, the fashion world and the music world collide in a way that feels not only timely but necessary—a moment where apparel becomes a vehicle for preserving culture, amplifying legacy, and reintroducing history to a new generation. Levi’s®, the centuries-old denim titan whose roots intertwine deeply with American counterculture, has embarked on […]

Close-up of the Timex x MM6 Maison Margiela T80 watch in gold-tone stainless steel, featuring a rectangular digital display, mirrored dial mask, and the signature MM6 numbered ring with the number 6 circled above a woven metal bracelet

Timex x MM6 Maison Margiela T80: A Digital Classic Reimagined in Gold-Tone Steel

The Timex x MM6 Maison Margiela T80 Stainless-Steel Watch Gift Set is one of those collaborations that makes immediate, intuitive sense only after you see it. Before that moment, the pairing feels almost contradictory: Timex, the democratic American watchmaker known for durability and mass accessibility, and MM6 Maison Margiela, the avant-garde diffusion line rooted in […]

Soft black and grey plaid Stüssy x Tekla duvet cover on a neatly made bed, shown from the front with blue floral pillows peeking out behind it

Stüssy x Tekla Black Plaid Duvet Cover: Soft, Modern Comfort

the collab The Stüssy / Tekla Black Plaid duvet cover captures something rare: a sense of quiet style wrapped in everyday function. Stüssy’s street-born visual identity has always pulled from surf, skate, and subcultural codes, while Tekla’s Copenhagen-rooted approach is slow, intentional, and deeply textile-driven. Bringing the two together results in a bedroom essential that […]

A pale white Pikachu variant stands glowing softly in a moonlit garden, surrounded by purple flowers and deep green leaves

Pikachu Goes Pale: Inside Pokémon’s Soft New Mascot Era

For twenty-five years, Pikachu has been one of the few constants in a pop-culture landscape defined by reinvention. Characters have been redesigned, franchises rebooted, and entire fictional universes reassembled to meet the demands of new generations. Through all of that turbulence, the Pokémon franchise maintained a single, unwavering promise: Pikachu would remain Pikachu. Yellow. Energetic. […]

A floating arrangement of Oakley Factory Team FW25 footwear and eyewear displayed against a smooth grey backdrop. The composition features multiple pairs of sunglasses with amber-tinted lenses and sculptural frames, alongside several sneakers in red, grey, blue, and brown tones, each showcasing Oakley’s signature futuristic textures and paneling

Oakley Factory Team FW25: New Colourways, And Renewed Silhouettes

Oakley Factory Team’s Fall/Winter 2025 collection arrives with the kind of precision that has come to define its recent output. The line is not about reinventing the entire archive, nor is it a nostalgic retreat into the most recognizable shapes of Oakley’s Y2K heyday. Instead, FW25 presents a series of methodical refinements: considered colour stories, […]

IDK wearing a black hoodie stands with their back to the camera against a gray background. The back of the hoodie displays the text “WN TR 20 00” in a dotted, digital-style font. The hood is up, partially revealing a stylized skull graphic printed on the back of the hood

“Scary Merri”: IDK and Conductor Williams Turn Minimalism Into Menace

“Scary Merri” is a track built on thematics. Conductor Williams, known for his gritty, sample-driven style, delivers a beat that is intentionally sparse. The percussion is reduced to its essentials, creating wide pockets of silence that become part of the rhythm. A distorted vocal loop lingers in the background, adding an uneasy texture without overpowering […]

Three people stand together onstage during a Black Ambition event, holding a framed proclamation and an open presentation box. On the left, a woman in a yellow jacket and gold scarf smiles as she helps display the framed document. At the center, another person in patterned clothing holds the frame as well, while on the right, Pharrell Williams—wearing sunglasses, a dark green sweatshirt, and tan pants—holds the presentation box. A colorful digital backdrop with the words “BLACK AMBITION” and graphic wave patterns fills the background

Keys to the 305: Pharrell Williams and the Momentum of Miami

In November 2025, a defining moment unfolded in the cultural heart of the Magic City: Pharrell Williams, the multi-Grammy-winning artist, producer, and entrepreneur, was presented with the Key to Miami‑Dade County by Mayor Daniella Levine Cava during the 5th Annual Black Ambition Demo Day. On the surface, it is a ceremonial gesture—but in this moment […]

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